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In-game advertising (IGA), refers to advertisements that are integrated within computer games and mobile games. IGA is seen through pop-up messages, cut-scenes, on-screen adverts, billboards, and background displays. In-game advertising delivers favourable and long-lasting audio-visual impact of products and these advertisements are non-interrupting and facilitate a seamless experience for game players. To have an edge […]

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Non-volatile memory is a type of electrically programmable and erasable device that is utilized to store the changes in a certain location in a storage device and also able to preserve the changes done even after the power is removed when compared with volatile memory, which requires constant power when the data has to be […]

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Cloud computing refers to the on-demand availability of computer system resources, particularly data storage and computing power, without the direct active management by the user. Cloud computing has significantly shifted the way businesses think about IT resources. It has eliminated the capital expenses of buying hardware and software and setting up and running on-site data […]

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Mobile payments are known as transactions or payments of money done by an individual. Mobile payment offers customers a process to make payments for buying any good or services with the help of wireless devices such as cell phones, tablets, and others. Instead of considering traditional methods such as cash, cheques, or credit cards, as […]

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According to the GMI Research forecasts, the In-building wireless systems market is experiencing strong demand during the forecast period (2020-2027). The in-building wireless systems refer to the telecommunication solutions that offer a way to enhance and distribute wireless connections inside a corporate office or any large commercial space. In-building wireless, also known as Distributed Antenna […]

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Cloud computing is the on-demand availability of computer system resources, especially data storage and computing power, without the direct active management by the user. Cloud computing has significantly shifted the way businesses think about IT resources. It has eliminated the capital expenses of buying hardware and software and setting up and running on-site data centers, […]

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Predictive analytics is a type of advanced analytics that is utilized to make predictions of unknown future events. It uses various techniques that include statistics, data mining, artificial intelligence, and machine learning, among others, to examine the current data to make predictions of the future. Predictive analytics models capture the relationship between several factors to […]

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Sales intelligence is defined as analysis, accumulation, and presentation of facts and figure that helps sales professionals to understand the consumer’s behavior and pitch the targeted audience with the best product to fulfill their requirements. The sales intelligence tools help in ranking the potential customer and helps in prioritizing the campaign lists. It also assists […]

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Business process management is a methodology, which allows to manage workflows and processes in an organization. The aim of business process management is to escalate the performance, efficiency, and agility in the routine operations of a business. Business process management as a service has been widely adopted by several organizations to be competitive in the […]

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Data can be used by several businesses to enhance their marketing campaigns, improve their bottom lines, personalize their content, and better understand their customers. Data analytics is the science of analyzing raw data to extract meaningful insights. Many processes and techniques of data analytics are automated into algorithms and mechanical processes to work on raw […]

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Wi-fi analytics is a technology that helps to access particular information and behavior of a person through a wireless network. Wi-fi analytics tools are being utilized to understand the foot traffic over a specific location at a particular time. The use of Wi-fi analytics has become much wider in businesses that run marketing campaigns to […]

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Cybercrime refers to computer-oriented crime, which includes a computer and a network. Digital theft is one of the most common types of cybercrime and includes a wide range of activities such as cyberbullying or plating worms or viruses. Cybersecurity is the practice of protecting systems, networks, and programs from digital attacks. These attacks are aimed […]

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Artificial Intelligence (AI) is computer science, which is created to simulate or replicate human intelligence in smart machines. The mechanism of artificial intelligence includes four approaches – thinking rationally, acting rationally, thinking and acting humanly. It installs machine learning and its other subsets in machines and programs to perform functions such as reasoning, decision-making, and […]

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Insurtech comes from the addition of two words, ‘insurance’ and ‘technology’. It refers to the advanced technologies used to analyze and tackle the data available to understand whether the policies are lucrative for the company or not. Insurance is one of the oldest businesses, which requires a group of people to categorize the different policies […]

ideo Surveillance systems are used for monitoring activities in public areas, commercial and businesses buildings for real time or for later viewing. The system is a combination of hardware and software integrated together to capture images and videos analyze on a real time basis and for later use to gather critical evidence for law enforcement