Vietnam Education Market

Vietnam Education Market Size & Insights

Vietnam education market size is growing at a rapid rate and the market is forecast to grow at robust CAGR of 7.8% between 2025 and 2032 due to growing demand for high quality education, rise in student enrolments across all levels and government initiative to reform education system.

Vietnam Education Market Drivers

Growing Demand for High Quality Education

The demand for quality education is on the rise owing to rising income levels and improving living standards. Parents emphasis on quality of education for their children are growing and they are ready to pay a higher fees for quality education to develop their children comprehensive skills. A decade ago the main objective of the parents to send their children to private school was to improve the English language skills but now the focus has been shifted to soft skills and creativity.

Additionally, with the increased aim of investing in kid’s education, there is a growing demand for registering them in international learning environments to gain a higher quality of education. This trend makes the market increasingly fascinating to enter. Private schools are utilizing this opportunity and opening new branches across Vietnam. Vietnam is facing hurdles in skill gaps and local qualifications in different fields. Therefore, it is predicted that international qualifications are perceived as a valuable benefit and, in some fields, are almost necessary.

Rise in Student Enrolments Across All Levels

According to UNFPA Vietnam, in Vietnam, nearly 20.4 million population falls between the age of 10 to 24 and the young population accounted for 21% of the total population and this trend is projected to last till 2039. This young population is predicted to positively influence the education sector market. Owing to increased disposable income, parents are keen their children to acquire skills and knowledge to address the future challenges of labour market driving the education market in Vietnam.

The government of Vietnam is taking initiatives to increase enrolments percentage across all levels by developing education infrastructure, and human resource development. Presently, developing local education and effective internet coverage is a foremost priority plan.

Additionally, initiatives by the government aim for ambitious goals such as a 10% yearly rise in local university enrolment and introducing a higher education system coupled with global standards. Therefore, it has increased the involvement of the private sector, raised the allocations of the national budget, and motivated foreign direct investments in training services and improving the education sector.

Government Initiative to Reform Education System

Vietnamese government making huge investments in educational technologies (EdTech) to make distance leading more effective. Based on Do Ventures, across Vietnam, EdTech is on the third number in the list of invested fields during the past 8 years in the technology sector. However, in Vietnam for EdTech total venture capital investment is USD 103 million, followed by payment field and retail. Although, during its early stages, the digital transformation and EdTech is still in Vietnam.

Education remains a key national priority as the government sees it as a crucial factor in determining the economic success of the country. Government efforts are on the way to develop school access and enhance the overall quality of education in Vietnam. Vietnam’s dedication to education system reforms has led to significant progress in general education.

The country has introduced substantial changes to achieve international standards of quality in human resources in various factors of general education. A fresh competency-based curriculum has replaced the traditional textbook-focused approach, introducing innovative teaching methods and materials. The new curriculum integrates STEM/STEAM subjects, highlighting the enhancement of critical skills and problem-solving potential among learners.

Government efforts are on the way to develop school access and enhance the overall quality of education in Vietnam. Vietnam’s dedication to education system reforms has led to significant progress in general education. The country has introduced substantial changes to achieve international standards of quality in human resources in various factors of general education.

A fresh competency-based curriculum has replaced the traditional textbook-focused approach, introducing innovative teaching methods and materials. The new curriculum integrates STEM/STEAM subjects, highlighting the enhancement of critical skills and problem-solving potential among learners.

EdTech partners can explore promising business opportunities in the education sector, especially in the digital context for STEM/STEAM subjects and e-textbooks. In addition, there is a high demand for teacher training and assessment products designed for English language training, reflecting the need for educators to adapt to the evolving educational landscape.

Vietnam Education Market Segment Analysis

Educational Level Insights

As per Vietnamese Ministry of Education and Training, currently there are around 23.2 million students in Vietnam, more than 90% of the students are enrolled in public schools, however the private schools student enrollment is less than 10% of the total students but as the demand for quality education is on the rise owing to rising income levels and improving living standards the private schools student enrolment is projected to accelerate during the forecast period driving Vietnam private education market. Higher education market in Vietnam and vocation training is also on the rise owing to growing enrolment in diploma and degree courses.

In the field of (VET) vocational education and training can be beneficial to explore partnerships with reputable vocational colleges that are strongly committed to skill development. Partnerships in VET, especially through mini-qualifications and industry-recognized micro-credentials, offer a growth opportunity for both Vietnamese partners and foreign businesses. Key industries like design, tourism and hospitality, communication, and IT could experience benefits from partnerships.

Teaching Method

In Vietnam there are primarily two teaching methods traditional offline classes and online learning platforms, the offline methods dominates the education system. The integration of traditional face-to-face teaching with e-learning and computer-mediated assistance, known as the hybrid approach, has become prevalent and effective in Vietnam’s educational market. As educators in Vietnam implement, blended learning, there are promising opportunities for local businesses to collaborate with foreign investors. Local partnerships can play an important role as recruiting hubs, simultaneously assessing the market’s requirements and demands.

Education technology such as software and hardware technology utilized to provide education on an online platform to enhance the learning experiences in classrooms. Technologies in the education sector help learners to tackle challenges during the learning process. As online education is enrolment is on the rise, the demand for online education market in Vietnam is forecast to grow at robust rate.

Vietnam Education Market Major Players & Competitive Landscape

Recently one strong trend which has been noticed in Vietnam education sector is a number of university/Institute of higher education are entering into K12 education levels through setting up new schools or acquiring existing schools to enter into booming K12 market. Also, entering into horizontal integration helps them to create feeder system and also to expand their educational services and revenue streams.

Vietnam’s government is encouraging foreign investment without any restriction on foreign ownership is driving investment for green field projects and M&A in educations sector.

Several leading companies are Vietnam Australia International School, Asian International School, Tân Tạo University, Vietnam Finland International School, HCM City University of Technology, Nguyễn Tất Thành University, Archimedes High School, Lương Thế Vinh High School, Hanoi Academy High School, Newton High School, British International School (BIS HCMC), Lý Thái Tổ High School, RMIT University, VIN University, and others

Vietnam Education Market Recent Developments & News

• • Collaboration initiatives that center on sharing experiences and professional knowledge in curriculum development, implementing digital agendas, and quality assurance at an institutional level play a significant role in fostering the growth of early childhood education in the education sector across Vietnam. For instance, Gakken Holding and KiddiHub Education Technology have joined hands to harness KiddiHub’s well-established online existence to advance non-cognitive learning, intending to foster critical thinking competencies among young students.
  • FPT University in Vietnam and Swinburne University of Technology joined hands to deliver an undergraduate degree in Information and Communication Technology (ICT). This initiative delivered a blended learning experience, using Swinburne’s courseware and ICT solutions, enhanced by FPT’s mentorship, and learning assistance, coupled with registration, admissions, and localized marketing. This is expected to drive education market in Vietnam.

Vietnam Education Market Scope of the Report

Vietnam Education Market Report Segmentation

Vietnam Education Market has been segmented on the basis of Educational Level, and Teaching Method. Based on Educational Level, the market is segmented into Pre-K, K12, Higher Education and Vocational Education & Training. Based on Method, the market is segmented into Offline Classes and Online Learning Platforms.

Vietnam Education Market by Educational Level

• • Pre-K
  • K-12
  • Higher Education
  • Vocational Education & Training

Vietnam Education Market by Teaching Method

• • Offline Classes
  • Online Learning Platforms

Vietnam Education Market Leading players

• • Vietnam Australia International School
  • Asian International School
  • Tân Tạo University
  • Vietnam Finland International School
  • HCM City University of Technology
  • Nguyễn Tất Thành University
  • Archimedes High School
  • Lương Thế Vinh High School
  • Hanoi Academy High School
  • Newton High School
  • British International School (BIS HCMC)
  • Lý Thái Tổ High School
  • RMIT University
  • VIN University