As per the GMI Research forecasts, the introduction of AR & VR gaming concepts and significant investments going on in the country by the government to encourage edutainment, tourism, and entertainment, are some factors that are contributing to the growth of the Saudi Arabia Family Entertainment Center market. The market was estimated to be USD xx Million in 2020 and is predicted to reach USD xx Million by the end of 2028, while growing at a CAGR of 9% to 12% during the forecast period (2021-2028).

The Saudi Arabia Family Entertainment Center market is likely to experience an upsurge in demand over the forecast period. There are some giant leisure parks, which offer various entertainment activities, food & beverage, and participatory play at a single place. Most of the indoor or family entertainment centers are located inside the malls acquiring a small area, which restricts them from providing multiple offerings. The giant parks are majorly located in a personally acquired area and has the ability to cater to many services. Companies are investing in these leisure parks to provide all the services at one place so that families can spend more time there rather than switching to places for different services. For instance, in 2019, Saudi Arabia announced the first of 20 giant leisure parks to open in Riyadh. It will be a 100,000 sq meter development that is to be overseen by Saudi Entertainment Ventures (SEVEN), which will be a all-in-one family-friendly entertainment destination and attraction for everyone to enjoy.

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Over the past few years, there has been clear change in the entertainment choices that are available to the average customer. Saudi mall owners are planning to introduce the latest concepts of entertainment activities in family entertainment centers. Nowadays, there has been a significant inclination towards the technologically equipped entertainment, which provides completely immersive and life-like experience that has changed the industry. For instance, Al Hokair Group, which is the leading family entertainment organizations in the UAE and Saudi Arabia, has firmed up plans to embark on to the VR gaming concepts in the region.

According to the Family Entertainment Center market analysis, GAE is spending on entertainment related activities in the Kingdom for laying out plans for the development of the entertainment industry. The Saudi government aims to increase the household spending on entertainment from 2.9% to 6% by 2030. Moreover, currently, there are around 15 family entertainment centers in the Kingdom of Saudi Arabia, which include five large theme parks, three medium entertainment centers, and seven small entertainment centers. In 2019, the Kingdom of Saudi Arabia aimed to invest USD 64 billion in entertainment and amusement. The Saudi government established a fund that focuses on supporting sports, entertainment, and tourism projects.

On the basis of facility size, 10001-30000 sq. ft. segment is expected to lead the Saudi Arabia Family Entertainment Center market during the forecast period. These facilities contain most of the rides and games that are basically preferred by customers. Moreover, these FECs offer a wide range of entertainment activities, which include mechanical rides, arcade studios, sports betting facilities, theme parks, among others. Furthermore, they may also offer immersive cinematic experiences with high-definition (HD) music and light shows and theatrical plays that are enjoyed by both children as well as adults. These factors are supplementing the growth of the 10001-30000 sq. ft. family entertainment center market in the Kingdom of Saudi Arabia.

Key Developments:

    • In 2021, Al Hokair Group announced that it is aiming to open around 57 food & beverage outlets in coming 12 to 16 months in their family entertainment centers in the country. Moreover, the company has planned to open 50 more retail stores in the abovementioned period in the kingdom of Saudi Arabia.
    • In 2019, CAVU Designwerks, which is the media-based attractions specialist, announced its aim to establish its presence in the Middle East with its new branch that will service in Beirut, Riyadh, and Abu Dhabi. This new branch will enable the company to create close relationships with and provide a high-quality service to clients in the area.
    • In 2018, Bounce Middle East planned to open the first female-only trampoline park in Saudi Arabia. This new facility has been planned to be 3000 sq. meter trampoline park that offers wall-to-wall activities for women of all ages with 80 interconnected trampolines, a dodgeball arena, slam dunk set-up, inflatable airbag attraction, and an X-park adventure challenge course.

The Saudi Arabia Family Entertainment Center market is segmented into facility size, revenue sources, and type. Based on the facility size, the market has been segmented into <10000 sq. ft., 10001-30000 sq. ft., and >30000 sq. ft. Based on the revenue sources, the market has been segmented into entry fees & ticket sales, food & beverage, advertising, and merchandising. Based on the type, the market has been segmented into arcade studios, rides, AR & VR gaming zones, and others.

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