SAUDI ARABIA COSMETICS MARKET

Saudi Arabia Cosmetics Market was valued at USD 1.9 billion in 2024 and is forecast to touch USD 2.6 billion in 2032, and the market is expected to grow at a steady CAGR of 4.2% from 2025-2032, driven by shifting consumer demographics and increasing disposable income coupled with social media influence.

Major Market Drivers and Emerging Trends

Cosmetics encompass various health and beauty products used for personal care especially for the face and body. These cosmetic products work to clean and improve skin or hair. While most beauty and grooming products are considered cosmetics, they are legally considered a drug if they claim to modify body functions or prevent and treat illnesses.

Growing focus on personal appearance among millennials along with expanding retail outlets and rising social media penetration are fueling the Saudi Arabia cosmetics market size growth. Saudi Arabia has a large youthful population with two thirds among its population is under 35 years old. The growing social media influence on young population combined with rising incomes and better living standards is significantly supporting the cosmetics market demand in Saudi Arabia.

Saudi Arabia cosmetics market size growth is also directly influenced by the changing beauty ideals and shifting consumer preferences. With ongoing cultural and social changes there is a steady demand for cosmetics which reflect local beauty standards while incorporating global innovations and trends. Female and male consumers are drawn to products which allow them to showcase their unique identity and improve their beauty. By introducing male grooming products the market is witnessing an expanding consumer base which contributes to higher sales. Consumers are actively spending on cosmetics to align with beauty ideals and improve their looks.

The rising online shopping and continuous improvements in packaging technology are further contributing to market growth. Online retail is growing rapidly driven by evolving consumer behavior and innovations in technology. With greater internet access Saudis are embracing the convenience offered by online platforms. The Saudi online market is primarily dominated by ecommerce platforms including Noon and Souq which is now Amazon. With improved logistics infrastructures consumers enjoy quick and dependable delivery which boosts their satisfaction.

Cosmetic brands rely heavily on social media because it is the preferred platform for millennials to explore new beauty products. The awareness about shifting beauty trends globally through social media also keeps consumers up to date which significantly contributes to market growth. Korean beauty brands have surged significantly in Saudi Arabia driven by the Hallyu wave along with the increasing Kpop and Kdrama popularity. Successful marketing strategies generally aims to build connection with Saudi consumers which emphasizes how cosmetics contribute to beauty and personal expression.

The increasing focus on halal products is also contributing to market growth. The government has consistently supported the Islamic economy growth which includes expanding the halal industry in sectors like cosmetics. Efforts by the government to improve standards for halal certification and optimize regulatory processes have increased consumer trust in halal products. The support increases halal cosmetics credibility and drives local manufacturers to adopt this standard.

Additionally the cosmetics industry is being reshaped by technological progress and innovations. Cosmetic companies are prioritizing R&D to craft innovative products which provide superior performance and customization possibilities. Environmentally friendly packaging designs are appealing to a fresh consumer base which boosts market demand. Factors like harsh weather and growing emphasis on personal wellness are leading to a greater demand for refined beauty along with personal care treatments. The SFDA has selected SGS Societe Generale de Surveillance SA to provide Conformity Assessment for importing cosmetic or personal care items into Saudi Arabia. With the ecommerce market expanding at a faster pace companies will be able to make their offerings more easily available across various online platforms.

Based on category the market is divided into skin and sun care products, hair care, fragrances among others. The skin and sun care products segment is expected to experience the highest CAGR driven by increasing awareness about the benefits these products offer particularly among younger consumers. Additionally the rising preference for organic products to maintain natural skin and protect it from chemicals or pollution is further boosting segment growth. The demand for makeup products that serve corrective functions like blush for a healthier complexion is also supporting the makeup and color cosmetics segment growth.

Based on distribution channel the market is categorized into online sales and retail sale channel. The online sales category is projected to witness the highest CAGR. The rising online stores that provide a superior shopping experience is a significant driver behind the segment growth. The ability to read customer reviews and watch demonstration videos allows customers to better understand the product. Additionally online platforms offer various products and the ability to shop at any time. These platforms also offer special discounts which contribute to making them more popular with consumers.

The offline channels also retain their popularity with consumers owing to various products available and trusted brand showrooms which offer authentic items. Offline channels are still popular in Saudi Arabia because they allow customers to test products physically and purchase items according to their specific skin needs.

Top Market Players

Prominent companies are L’Oréal S.A, Unilever, Estée Lauder Inc., Procter & Gamble, Shiseido Company, Arabian Oud, Chanel, Christian Dior SE, Coty Inc., MAC Cosmetics, Oriflame, Sephora and among others. Leading brands focus on launching innovative products to maintain their presence. Companies are also focusing on mergers while introducing new services to be the main strategies to enhance their competitiveness.

Key Developments

• • In 2024, Believe Beauty which was originally based in Singapore plans to move its operations to Saudi Arabia and use it as the primary export hub for its products globally. The company will also establish production facilities in Saudi Arabia.
  • In 2024 makeup company Flormar aims to increase its store presence in Saudi Arabia by threefold in the next four or five years to tap into the expanding market.
  • In 2022 the French luxury brand Hermes launched its inaugural cosmetic and perfume store within Saudi Arabia situated in among the biggest shopping centers in Riyadh.
  • In 2022 Bayer unveiled its new Bepanthen Derma skin care range in Saudi Arabia which offers eight products that include face creams and body lotions.
  • In July 2022 Hermès, a major luxury goods company based out of France inaugurated its first ever perfume and cosmetic store in Saudi Arabia, which is located in one of the largest shopping malls in Riyadh.
  • In March 2022, Bayer launched a new formulated Bepanthen Derma skin offering in Saudi Arabia, which consist of 8 products with face creams, cleansers, and body lotions.

Segments covered in the Report:

The Saudi Arabia Cosmetics Market has been segmented on the basis of category, distribution channel, gender. Based on category, the market is segmented into skin and sun care products, hair care products, deodorants, makeup and color cosmetics, fragrances, and others. Based on distribution channel, the market is segmented into retail sales, and online sales. Based on gender, the market is segmented into men, and women.

Market Segmentation

Saudi Arabia Cosmetics Market by Category

• • Skin and Sun care products
  • Hair care products
  • Deodorants
  • Makeup and Color cosmetics
  • Fragrances
  • Others

Saudi Arabia Cosmetics Market by Distribution Channel

• • Retail Sales Channel
    • General departmental store
    • Supermarkets
    • Drug stores
    • Brand outlets
    • Others
  • Online Sales Channel

Saudi Arabia Cosmetics Market by Gender

• • Men
  • Women

Saudi Arabia Cosmetics Market Leading players

• • L’Oréal S.A
  • Unilever
  • Estée Lauder Inc.
  • Procter & Gamble
  • Shiseido Company
  • Arabian Oud
  • Chanel
  • Christian Dior SE
  • Coty Inc.
  • MAC Cosmetics
  • Oriflame
  • Sephora