Cosmetics refer to the category of health and beauty products that are used to care for the face and other parts of the body. The cosmetics product helps in cleaning, improving, and changing the complexion, skin, hair, nails, or teeth. A beauty or grooming product is usually a cosmetic but is legally classified as a drug if it makes any claims to modify any body function or to prevent or treat diseases.

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The major factors that are responsible for the growth of the Saudi Arabia Cosmetics market include the increasing number of self-conscious users, followed by the growing penetration of organized retail channels in Saudi Arabia. Additionally, the rising aging population and the growing focus on male grooming products are further surging the growth of the market in the coming years. Saudi Arabia is one of the biggest country that is increasingly opting for cosmetics products in the market. Jeddah and Riyadh are the two major cities that have the highest number of young population, thus representing a larger consumption pattern for cosmetics and fragrance products in the coming years. Moreover, people are becoming aware about the numerous benefits offered by the natural/ organic, herbal, and halal products, which in turn, is encouraging them to opt for these products.

The constant innovation and introduction of eco-friendly packaging designs is attracting a new consumer base towards the market. The harsh climatic conditions, poor water quality, and the growing focus on personal wellbeing are certain other factors that are increasing the requirement for sophisticated beauty and personal care routine and regular treatments. The Saudi Food and Drug Authority (SFDA) appointed SGS Société Générale de Surveillance SA to offer Conformity Assessment services for the import of cosmetic and personal care products into the Kingdom of Saudi Arabia. The main objective of this program is to ensure conformity and the compliance of cosmetics and personal care products imported into the country. Thus, the accelerating number of initiatives and programs launched to support the import of cosmetics into the country which will indirectly drive the growth of the market. Furthermore, the eCommerce market in Saudi Arabia is growing at a higher rate, which will allow the cosmetics companies to make their products easily available on different online platforms.

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Based on the category, the market is segmented into skin and sun care products, hair care products, deodorants, makeup and color cosmetics, fragrances, and others. The skin and sun care products segment is predicted to witness a faster CAGR during the forecast period. This is attributed to the accelerating awareness related to the various benefits offered by skin care products among the young age group. In addition to this, the increasing adoption of organic products to keep skin natural and protected from chemicals and pollution is further surging the growth of the segment in the market.

On the basis of the distribution channel, the market is segmented into retail stores and online sales. Among them, online sales is anticipated to witness a higher CAGR during the forecast period. The ability of online stores to offer an enhanced shopping experience is one of the key drivers that is boosting the growth of the segment. Customers can read reviews of other customers and watch videos about how to use certain products, which helps them to understand product in a better way. Furthermore, online platforms provide multiple varieties, anytime shopping experience, and exclusive discounts, which will help in gaining more popularity among customers.

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The Saudi Arabia Cosmetics Market has been segmented on the basis of category, distribution channel, gender. Based on category, the market is segmented into skin and sun care products, hair care products, deodorants, makeup and color cosmetics, fragrances, and others. Based on distribution channel, the market is segmented into retail sales, and online sales. Based on gender, the market is segmented into men, and women.

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Key questions answered in this research report:

• • At what pace is Saudi Arabia Cosmetics Market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Saudi Arabia Cosmetics Market? What will be the impact of drivers and restraints in the future?
  • Which category generated maximum revenues in 2019 and identify the most promising categories during the forecast period?
  • What are the various distribution channels of Saudi Arabia Cosmetics Market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Category, By Distribution Channel, By Gender
Regional Coverage	Saudi Arabia
Companies Profiled	Profiles of Top 10 Major Companies Operating in “Saudi Arabia Cosmetics Market”
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Saudi Arabia Cosmetics Market by Category

• • Skin and Sun care products
  • Hair care products
  • Deodorants
  • Makeup and Color cosmetics
  • Fragrances
  • Others

Saudi Arabia Cosmetics Market by Distribution Channel

• • Retail Sales Channel
    • General departmental store
    • Supermarkets
    • Drug stores
    • Brand outlets
    • Others
  • Online Sales Channel

Saudi Arabia Cosmetics Market by Gender

• • Men
  • Women