India Pet Food Market

Introduction of the India Pet Food Market Report

Pet food refers to the animal feed intended for consumption by pets such as cats, dogs, or other animals. The different type of pet food products offers exceptional benefits such as enhances digestion, builds a stronger immune system, reduces allergies, and other advantages. The pet food has various vitamins, carbohydrates, protein, fats, minerals, and preservatives, thus providing enrichment to the animal’s body.

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Market Dynamic

Key Drivers and Emerging Trends

The Indian pet food market is likely to observe strong demand during the forecast period. The increasing demand for premium pet food products and the rising adoption rate of pets are the two key drivers that are surging the growth of the market over the coming years. The emerging trend of keeping a pet as a companion of the owners, along with the increasing awareness regarding pet health are further contributing to the market growth. Moreover, rapid urbanization and the rising nuclear families in India has encouraged individuals to keep dogs or cats as pet. India is home to around 20 million pet dogs and this number is predicted to grow at a significant rate over the next few years. Indian consumers are becoming aware of the exceptional advantages provided by different types of pet food products. The pet food contains fruits, vegetables, chicken meat, lamb meat, and other preservatives, which enhances the colour, texture, and flavor of the food products. Furthermore, the easy availability of pet food products across numerous distribution channels such as retail stores, online stores, supermarket, and other outlets is attracting new consumer base towards the market. The significant shift in the individual’s preference towards vegan and grain-free pet food products is opening new doors for the growth of the pet food market in India.

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Product Type – Segment Analysis

Based on the Product Type, the dry dog food segment is anticipated to grow at a higher CAGR during the forecast period. The dog is one of the most preferred animals in terms of pets. The rising preference for dogs in ad campaigns and films is a major factor that is encouraging individuals to choose a dog as their pet. This factor, along with the various remarkable features of dry dog food such as lower level of moisture content, highly convenience, and highly cost effective, are driving the growth of the segment in the market.

Pet Type – Segment Analysis

Based on the pet type, the dog segment is predicted to lead the market during the forecast period. Dogs are more popular as pets rather than cats, birds, fish, and other animals. The increasing adoption rate of dogs, particularly among the millennial population, is one of the biggest factors that is contributing to the growth of the segment in the market.

Distribution Channel – Segment Analysis

Based on the distribution channel, the specialty stores segment is expected to witness a faster CAGR during the forecast period. The availability of a wide range of pet food brands under one roof is a major factor that is encouraging individuals to purchase pet food products from specialty stores. Moreover, the various discount offers and easy payment options are further energizing the segment growth.

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Key Developments:

• • In 2020, Mars Incorporated launched the “TEMPTATIONS”, the internationally-recognized cat brand in India. The product offers fun and playful experience for cats and their owners and will be available in more than 180 cities of India.

Segments covered in the Report:

The India Pet Food market has been segmented on the basis of Product Type, Distribution Channel, Pet Type. Based on Product Type, the market is segmented into Dry dog food, Wet dog food, Dog treats, Dry cat food, Wet cat food, Cat treats and Others. Based on Distribution Channel, the market is segmented into Online, Supermarkets/hypermarkets, Specialty stores and Others. Based on Pet Type, the market is segmented into Dog, Cat and Others. 

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Key questions answered in this research report:

• • At what pace is India Pet Food market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in India Pet Food market? What will be the impact of drivers and restraints in the future?
  • Which Product Type generated maximum revenues in 2019 and identify the most promising Product Type during the forecast period?
  • What are the various Distribution Channels of India Pet Food market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

India Pet Food Market by Product Type

• • Dry dog food
  • Wet dog food
  • Dog treats
  • Dry cat food
  • Wet cat food
  • Cat treats
  • Others

India Pet Food Market by Distribution Channel

• • Online
  • Supermarkets/hypermarkets
  • Specialty stores
  • Others

India Pet Food Market by Pet Type

• • Dog
  • Cat
  • Others