Breakfast cereal is an essential source of healthy breakfast choice and nutritious morning food. It helps in improving the diet to meet nutritional requirements from nutrients such as vitamins, minerals, and fiber. Breakfast cereal is a more nutritious breakfast which helps to develop good nutrition habits. There are a wide variety of forms, tastes, and colors of breakfast cereal are available to fulfill the necessity.

The primary key factor driving the global breakfast cereal market is the growing awareness of Nutritional benefits among the population. Rising urbanization and an increase in income are also the key drivers of the global breakfast cereal market. Breakfast cereal consumption is an important driver of milk consumption as it facilitates higher calcium intakes which further enhance the global breakfast cereal market. Moreover, increasing acceptability amongst the people owing to the less sugar amount in breakfast cereal. The health benefits connected with breakfast cereal have decreased the risk of high blood pressure, good gastrointestinal health helps to reduce obesity and overweight, improve nutrient intakes, promote mental and physical well-being, improves metabolism, among others, are the factors which act as a fuel in the global breakfast cereal market. However, the availability of poor-quality cereal is a major restraint in the global breakfast cereal market. The demand for cereal is restrained by the massive availability of alternatives and easier availability of other nutritious meal options which will further hinder the market of breakfast cereal. For Instance, Nestle S.A. signed a joint venture with General Mills to produce and sell breakfast cereals as the consumer needs more breakfast choices.

Various notable players operating in the market, General Mills, Kellogg Company, Nestle S.A., PepsiCo Inc., Abbott Nutrition, Marico Limited, Bagrrys India Ltd., B&G Foods Inc., Alara Whole Foods Ltd., Carman’s Fine Foods, among others.

The global breakfast cereal market has been segmented on the basis of product type, ingredient, end users, and key geographies. Based on product type, the market is segmented into ready to eat cereals and hot cereals. Based on ingredient, the market is segmented into barley, corn, rice, wheat, and others. Based on end users, the market is segmented into online stores, Hypermarkets, specialized stores, and others.

The research report “Global Breakfast Cereal Market” provides an in-depth analysis of global breakfast cereal market based on product type, ingredient, end user and major geographies for the forecast period from 2019 to 2026. The report also highlights the major market drivers propelling the growth as well as challenges faced by market participants. The research report provides market size and forecast for global breakfast cereal market. In addition, the report also analyses the competitive landscape, major players and their strategies in 2018. The competitive landscape section of the report captures and highlights the recent developments in the market.

Key questions answered in this research report:
1- At what pace is global breakfast cereal market growing? What will be the growth trend in the future?
2- What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
3- What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the global breakfast cereal market?
4- What are the various application areas and how they are poised to grow?

Market Segmentation
By Product Type
• Ready To Eat Cereals
• Hot Cereals

By Ingredient
• Barley
• Corn
• Rice
• Wheat
• Others

By End User
• Online Stores
• Hypermarkets
• Specialized Stores
• Others

By Geography
• North America
As a part of the customization
o By Product Type
o By Ingredient
o By End User
o US
o Canada
o Mexico

• Europe
As a part of the customization
o By Product Type
o By Ingredient
o By End User
o UK
o Germany
o Spain
o Rest of Europe

• Asia-Pacific
As a part of the customization
o By Product Type
o By Ingredient
o By End User
o China
o Australia
o India
o Rest of APAC

• ROW
As a part of the customization
o By Product Type
o By Ingredient
o By End User
o Brazil
o South Africa
o GCC countries
o Rest of world (remaining countries of the LAMEA region)

Leading market players
• General Mills
• Kellogg Company
• Nestle S.A.
• PepsiCo Inc.
• Abbott Nutrition
• Marico Limited
• Bagrrys India Ltd.
• B&G Foods, Inc.
• Alara Whole Foods Ltd.
• Carman’s Fine Foods