Breakfast Cereal Market generated a revenue of USD 45.1 billion in 2020 and is forecast to touch USD 65.6 billion in 2028, exhibiting a CAGR of 4.8% over the forecast period (2021-2028), as they help in preventing cancer, constipation, colon disorders, and obesity.

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Key Drivers

The primary key factor driving the growth of the global breakfast cereal market is the growing awareness regarding the nutritional benefits of breakfast cereal among the population. Rising urbanization and the increasing disposable income of consumers are also supporting the growth of the global breakfast cereal market. Moreover, the growing demand for on-the-go breakfast options due to their higher nutritional content and hectic schedules along with the increasing influence of western culture on food habits among the young population, will further boost the market growth in the coming years. Additionally, the growing consumer preference for ready to eat food for breakfast due to the increasing working population is paving the way for the growth of the market. The various health benefits associated with breakfast cereal such as minimizes the risk of high blood pressure, good gastrointestinal health helps to reduce obesity and overweight, improves nutrient intakes, promotes mental and physical well-being, and improves metabolism, among others, are some other factors which act as a fuel for the growth of the breakfast cereal market.

The growing health awareness has inclined individuals to add high-fiber and protein-rich food to the regular diet, especially breakfast, in order to maintain the health and build immunity will proliferate the market growth. Moreover, the introduction of keto-friendly, gluten-free, and organic breakfast cereals because of the increasing incidence of celiac diseases and high proportion of lactose intolerance among population is positively influencing the market growth. For instance, in September 2018, Nestlé introduced new fruit and nut-based snacks brand Yes! The brand’s five cereal bar variants claim no added sugar or artificial additives. Thus, the growing demand for cereal bars is expected to accelerate market growth.

However, the availability of poor-quality cereal is a major restraint in the global breakfast cereal market. The factor which may hamper the growth of breakfast cereal market includes massive availability of alternatives, high availability of poor-quality cereal, and easy availability of nutritious meal options.

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Product Segment Analysis

Ready to Eat Cereal is expected to dominate the market owing to the growing demand for instant meal options and increasing awareness regarding the easy & cheaper meal options among consumers. The hectic lifestyle of young working population has augmented the demand for ready-to-eat breakfast cereals, driving the segment’s growth.

On the other hand, hot cereal is anticipated to grow at a faster CAGR during the forecast period due to the increasing adoption of nutritious breakfast meal options and the growing demand for multi-grain-based cereals such as seeds, grains, and beans among people.

Distribution Channel Segment Analysis

E-Commerce distribution channel is projected to grow at a faster CAGR over the forecast period due to the rising adoption of smartphone and the internet. In addition, online platforms provide unique benefits which include hassle-free delivery, attractive discounts, and greater choice to people, which will enhance the market growth.

Supermarkets/hypermarkets is forecast to hold a higher share over the forecast period, due to the increasing number of supermarkets and hypermarkets across the urban areas and development in retail infrastructure.

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Regional Analysis

Asia-Pacific is anticipated to experience faster CAGR over the forecast period due to the growing awareness regarding the healthy lifestyle, coupled with the increasing purchasing power of people. Moreover, the growing demand for ready to eat food options due to the busy lifestyle of the population will further drive the market growth of this region. The increasing adoption of tasty food products, along with the growing health-conscious among the consumers will boost the market growth.

Increasing per-capita consumption of North America is forecast to pave the way for regional market. Growing demand for innovations in the tastes and ingredients and increasing inclination towards healthy, low-calorie or low-fat diet, owing to the rising cases of cardiovascular diseases and diabetes will further add to the market growth.

Various notable players operating in the market include General Mills, Kellogg Company, Nestle S.A., PepsiCo Inc., Marico Limited, Bagrrys India Ltd., B&G Foods Inc., Attune Foods LLC, Alara Whole Foods Ltd., and McKee Foods Corporation, among others.

Key Developments:

• • In 2020, General Mills launched three new breakfast cereals i.e., Minions Vanilla Vibe, Lucky Charms Honey Clovers, and Cocoa Puffs Brownie Crunch across the globe. Through this expansion, the company planned to capture the growing demand for breakfast cereals among the consumers.

The Global Breakfast Cereal market has been segmented on the basis of Product, Distribution Channel, and regions. Based on Product, the market is segmented into Ready to Eat Cereal and Hot Cereal. Based on Distribution Channel, the market is segmented into Supermarket, Convenience Stores, E-Commerce, and Others.

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Key questions answered in this research report:

• • At what pace is Global Breakfast Cereal market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Breakfast Cereal market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global breakfast cereal market?
  • Which Product generated maximum revenues in 2019 and identify the most promising Product during the forecast period?
  • What are the various Distribution Channels of Global Breakfast Cereal market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Breakfast Cereal Market by Product

• • Hot Cereal
  • Ready to Eat Cereal

Global Breakfast Cereal Market by Distribution Channel

• • Supermarket
  • Convenience Stores
  • E-Commerce
  • Others

Global Breakfast Cereal Market by Region

• • North America Breakfast Cereal Market (Option 1: As a part of the free 25% customization)
    • By Product
    • By Distribution Channel
    • US Market All-Up
    • Canada Market All-Up
  • Europe Breakfast Cereal Market (Option 2: As a part of the free 25% customization)
    • By Product
    • By Distribution Channel
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Breakfast Cereal Market (Option 3: As a part of the free 25% customization)
    • By Product
    • By Distribution Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Breakfast Cereal Market (Option 4: As a part of the free 25% customization)
    • By Product
    • By Distribution Channel
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating the Breakfast Cereal (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • General Mills
  • Kellogg Company
  • Nestle S.A.
  • PepsiCo Inc.
  • Marico Limited
  • Bagrrys India Ltd.
  • B&G Foods Inc.
  • Attune Foods LLC
  • McKee Foods Corporation
  • Alara Whole Foods Ltd