Breakfast cereal is an essential source of healthy breakfast choice and has an ample amount of nutrition. It helps in improving the diet by fulfilling the nutritional requirements such as vitamins, minerals, and fiber. Breakfast cereal is a more nutritious breakfast, which helps to develop good nutrition habits. There are a wide variety of forms, tastes, and colors of breakfast cereal that are available through various distribution channels.

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The primary key factor driving the growth of the global breakfast cereal market is the growing awareness regarding the nutritional benefits of breakfast cereal among the population. Rising urbanization and the increasing disposable income of consumers are also supporting the growth of the global breakfast cereal market. Moreover, the growing demand for on-the-go breakfast options, along with the increasing influence of western culture on food habits among the young population, will further boost the market growth in the coming years. Additionally, the growing consumer preference for ready to eat food for breakfast due to the increasing working population is paving the way for the growth of the market. The various health benefits associated with breakfast cereal such as minimizes the risk of high blood pressure, good gastrointestinal health helps to reduce obesity and overweight, improves nutrient intakes, promotes mental and physical well-being, and improves metabolism, among others, are some other factors which act as a fuel for the growth of the breakfast cereal market. However, the availability of poor-quality cereal is a major restraint in the global breakfast cereal market. The factor which may hamper the growth of breakfast cereal market includes massive availability of alternatives, high availability of poor-quality cereal, and easy availability of nutritious meal options.

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Based on the product, the Ready to Eat Cereal segment is expected to dominate the Global Breakfast Cereal market owing to the growing demand for instant meal options and increasing awareness regarding the easy & cheaper meal options among consumers. On the other hand, the hot cereal segment is anticipated to grow at a faster CAGR during the forecast period due to the increasing adoption of nutritious breakfast meal options and the growing demand for multi-grain based cereals such as seeds, grains, and beans among people.

Based on the Distribution Channel, the E-Commerce segment is projected to grow at a faster CAGR over the forecast period due to the rising adoption of smartphone and the internet across the globe. In addition to this, online platforms provide unique benefits such as hassle-free delivery, attractive discounts, and greater choice to people, which will enhance the market growth of the e-commerce segment.

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Based on the region, the Asia-Pacific is anticipated to experience faster CAGR over the forecast period due to the growing awareness regarding the healthy lifestyle, coupled with the increasing purchasing power of people. Moreover, the growing demand for ready to eat food options due to the busy lifestyle of the population will further drive the market growth of this region. The increasing adoption of tasty food products, along with the growing health-conscious among the consumers will boost the growth of the breakfast cereal market in the Asia-Pacific region.

Various notable players operating in the market include General Mills, Kellogg Company, Nestle S.A., PepsiCo Inc., Marico Limited, Bagrrys India Ltd., B&G Foods Inc., Attune Foods LLC, Alara Whole Foods Ltd., and McKee Foods Corporation, among others.

Key Developments:

• • In 2020, General Mills launched three new breakfast cereals i.e., Minions Vanilla Vibe, Lucky Charms Honey Clovers, and Cocoa Puffs Brownie Crunch across the globe. Through this expansion, the company planned to capture the growing demand for breakfast cereals among the consumers.

The Global Breakfast Cereal market has been segmented on the basis of Product, Distribution Channel, and regions. Based on Product, the market is segmented into Ready to Eat Cereal and Hot Cereal. Based on Distribution Channel, the market is segmented into Supermarket, Convenience Stores, E-Commerce, and Others.

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Key questions answered in this research report:

• • At what pace is Global Breakfast Cereal market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Breakfast Cereal market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global breakfast cereal market?
  • Which Product generated maximum revenues in 2019 and identify the most promising Product during the forecast period?
  • What are the various Distribution Channels of Global Breakfast Cereal market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Product, By Distribution Channel, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	General Mills, Kellogg Company, Nestle S.A., PepsiCo Inc., Marico Limited, Bagrrys India Ltd., B&G Foods Inc., Attune Foods LLC, Alara Whole Foods Ltd, McKee Foods Corporation, among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Breakfast Cereal Market by Product

• • Hot Cereal
  • Ready to Eat Cereal

Global Breakfast Cereal Market by Distribution Channel

• • Supermarket
  • Convenience Stores
  • E-Commerce
  • Others

Global Breakfast Cereal Market by Region

• • North America Breakfast Cereal Market (Option 1: As a part of the free 25% customization)
    • North America Breakfast Cereal Market by Product
    • North America Breakfast Cereal Market by Distribution Channel
    • US Breakfast Cereal Market All-Up
    • Canada Breakfast Cereal Market All-Up
  • Europe Breakfast Cereal Market (Option 2: As a part of the free 25% customization)
    • Europe Breakfast Cereal Market by Product
    • Europe Breakfast Cereal Market by Distribution Channel
    • UK Breakfast Cereal Market All-Up
    • Germany Breakfast Cereal Market All-Up
    • France Breakfast Cereal Market All-Up
    • Spain Breakfast Cereal Market All-Up
    • Rest of Europe Breakfast Cereal Market All-Up
  • Asia-Pacific Breakfast Cereal Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Breakfast Cereal Market by Product
    • Asia-Pacific Breakfast Cereal Market by Distribution Channel
    • China Breakfast Cereal Market All-Up
    • India Breakfast Cereal Market All-Up
    • Japan Breakfast Cereal Market All-Up
    • Rest of APAC Breakfast Cereal Market All-Up
  • RoW Breakfast Cereal Market (Option 4: As a part of the free 25% customization)
    • RoW Breakfast Cereal Market by Product
    • RoW Breakfast Cereal Market by Distribution Channel
    • Brazil Breakfast Cereal Market All-Up
    • South Africa Breakfast Cereal Market All-Up
    • Saudi Arabia Breakfast Cereal Market All-Up
    • UAE Breakfast Cereal Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Breakfast Cereal Market All-Up

Major Players Operating the Breakfast Cereal (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • General Mills
  • Kellogg Company
  • Nestle S.A.
  • PepsiCo Inc.
  • Marico Limited
  • Bagrrys India Ltd.
  • B&G Foods Inc.
  • Attune Foods LLC
  • McKee Foods Corporation
  • Alara Whole Foods Ltd