Breakfast cereal is a pre-cooked and ready-to-eat breakfast food that constitutes fruits, cereals, milk, yogurt, and nuts. Breakfast cereal provides an essential source of folic acid, calcium, iron, vitamin D, B, and zinc, which improves the metabolism and overall growth and development of the body. Breakfast cereal is made up of processing, mixing, extrusion, drying, and shaping. The major ingredients include wheat, oat, corn, barley, and others, which are utilized in different products of the breakfast cereal.

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Increasing working women population, along with the growing demand for a healthy lifestyle is driving the growth of the Saudi Arabia breakfast cereal market. The rapid adoption of western dietary patterns due to the change in the eating habits of consumers will further support the Saudi Arabia breakfast cereal market. Moreover, increasing middle-class population, coupled with the rapid urbanization, will further boost the growth of the Saudi Arabia breakfast cereal market. Growing health awareness about natural ingredient-based products in breakfast diets will further propel the Saudi Arabia Breakfast Cereal Market. In addition to this, chronic disease prevalence such as heart diseases, diabetes, obesity, and high blood pressure will further support the market growth in the coming years. However, the easy availability of alternative breakfast meals and the high price of raw material are likely to restrain the growth of the Saudi Arabia breakfast cereal market.

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Based on the product, the Hot Cereal segment is expected to grow at a higher CAGR during the forecast period due to the growing concern regarding health and wellness among consumers. In addition to this, consumers are shifting towards oats and other hot cereals as a breakfast meal, which is further driving the hot cereal segment.

Based on the distribution channel, the E-Commerce is projected to grow at a faster CAGR over the forecast period owing to the rising number of smartphones and internet users in Saudi Arabia. Moreover, the E-commerce platform provides better access to branded merchandise to consumers, which will create opportunities for the growth of the e-commerce segment in Saudi Arabia breakfast cereal market.

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Various notable players operating in the market include Al Kabeer Group, Nestle Saudi Arabia LLC, Kellogg Company, The Quaker Oats Co., General Mills, Mondial Foods, and Marico Limited, among others.

The Saudi Arabia Breakfast Cereal market has been segmented on the basis of Product, Distribution Channel. Based on Product, the market is segmented into Ready to Eat Cereal and Hot Cereal. Based on Distribution Channel, the market is segmented into Supermarket, Convenience Stores, E-Commerce, and Others.

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Key questions answered in this research report:

• • At what pace is Saudi Arabia Breakfast Cereal market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Breakfast Cereal market? What will be the impact of drivers and restraints in the future?
  • Which Product generated maximum revenues in 2019 and identify the most promising Product during the forecast period?
  • What are the various Distribution Channels of Saudi Arabia Breakfast Cereal market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Product, By Distribution Channel
Regional Coverage	Saudi Arabia
Companies Profiled	Al Kabeer Group, Nestle Saudi Arabia LLC, Kellogg Company, The Quaker Oats Co., General Mills, Mondial Foods, Marico Limited, among others; a total of 7 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Saudi Arabia Breakfast Cereal Market by Product

• • Hot Cereal
  • Ready to Eat Cereal

Saudi Arabia Breakfast Cereal Market by Distribution Channel

• • Supermarket
  • Convenience Stores
  • E-Commerce
  • Others

Major Players Operating the Breakfast Cereal (Option: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Al Kabeer Group
  • Nestle Saudi Arabia LLC
  • The Quaker Oats Co.
  • Mondial Food
  • Marico Limited
  • General Mills, Inc.
  • Kellogg Company