Wi-Fi Analytics Market

Wi-Fi Analytics Market generated a revenue of USD 5,120 Million in 2019 and is expected to register a CAGR of 25.6% during the forecast period.

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The major factors responsible for propelling the growth of the global wi-fi analytics market include the increasing usage of wi-fi among the population as a result of the growing number of smartphones & tablets users and rising penetration of the internet across the world. In addition to this, various government initiatives for the development of smart cities in several countries such as the United States and Germany, is leading to a surge in demand for wi-fi to connect the smart tools in these cities. This is also a significant factor that is bolstering the growth of the market during the forecast period. Additionally, with the rising number of smart cities, the installation of Wi-Fi hotspots across public places, such as shopping complexes, transportation hubs, shared taxis, has augmented. Thus, various leading companied have introduce innovative Wi-Fi analytics solutions that helps with path analysis, visitor count, and critical metrics across smart infrastructure stores, office buildings, and organizations, which will offer enormous opportunities to the market.

Moreover, rising digitalization across various industries due to the implementation of advanced technologies such as IoT & big data analytics and growing usage of social media by various businesses to increase the engagement of the customers are some other drivers that are drastically fuelling the growth of the global wi-fi analytics market. The growing adoption of Wi-Fi analytics in the education sector to facilitates testing and delivering lessons, will fuel the market growth. The factors that are restraining the growth of the market include the increase in the concerns related to privacy and data security and lack of standardized regulatory compliance worldwide.

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Application Segment Analysis

Wi-fi marketing analytics is forecast to hold a larger share over the upcoming years, owing to the ability of Wi-Fi Analytics to help the organizations gather the personal details of customers in order to expand customer base. The growing demand for marketing analytics among consumers to improve the efficiency of the marketing activity will propel the market growth. In addition, various benefits offered by marketing analytics such as it enables to gain a full view of the customers across channels, helps in sharpening the social media strategies & understanding the real-time data of the marketing activities to increase their effectiveness and personalize the marketing and customer engagements, are some of the major factor driving the growth of the wi-fi marketing analytics market. The growing adoption of Wi-Fi Marketing analytics across the retail stores, as it allows retailers to offer a wireless internet access to shoppers and use it as a medium to communicate messages is projected to expand the segment’s growth.

End-Use Segment Analysis

Smart infrastructure segment is anticipated to increase at a higher compound annual growth rate over the forecast period due to the increasing adoption of wi-fi in this end-user as a result of the growing penetration of smart devices and tools requiring access to the internet for communication. Moreover, an increase in the number of upcoming projects for the development of smart cities across various countries like Saudi Arabia and UAE is also a significant factor responsible for bolstering the growth of this segment.

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Regional Analysis

North America region is expected to grow at a higher CAGR in the global wi-fi analytics market during the forecast period due to the rising adoption of smartphones among the population and increasing penetration of the internet, which has surged the demand of public wi-fi instalments across this region. In addition to this, the presence of various key wi-fi analytics vendors in the region and increase in the investments by the organizations in advanced technologies and solutions such as big data analytics and IoT are further bolstering the growth of the market across the region during the forecast period.

Asia Pacific is predicted to witness a faster CAGR over the upcoming years, owing to the growing application of Wi-Fi technology across several developing countries like China and India. Besides, rising number of smartphone users and growing application of public wi-fi networks will further bolster the market growth.

Various notable players operating in the market include Skyfii Limited, Cisco Systems, Inc., Fortinet, Inc., Cloud4Wi, Hughes Network Systems, LLC, Purple, Aruba, Ruckus Networks, Singtel, and Aptilo Networks, among others. 

Key Developments: 

• • In 2020- CISCO Systems Inc. acquired ThousandEyes, a cloud intelligence platform that augments the visibility and insights into the digital delivery of applications and services over the internet and the cloud. Cisco will integrate ThousandEyes capabilities across Cisco’s core Enterprise Networking and Cloud, and AppDynamics portfolios.
  • In 2020, Skyfii Limited acquired Blix, a customer insights technology platform, majorly servicing the automotive and retail sectors. Through this acquisition, the company strengthened its position as a marketing leader of data-driven analytics and offer expansion opportunities in the retail and automotive sectors.
  • In 2020, Purple acquired LogicJunction, with an aim to improve its product portfolio by the wayfinding technology offering indoor navigation and location -based systems, hence permitting them to boost their intelligent spaces proposition to the clients.
  • In 2019 – Fortinet Inc. decided to continue the commitment to close the cyber skills gap via its NSE institute training and certification program. The recent additions to the company’s education and training programming will include additional Fortinet Network Security Expert Institute cloud certifications and the offering of its cybersecurity awareness training.

The global Wi-Fi Analytics market has been segmented on the basis of component, application, deployment model, end use, and regions. Based on the component, the market is segmented into services and solutions. The services segment is further categorized into professional services and managed services. Based on application, the market is segmented into wi-fi marketing analytics and wi-fi presence analytics. Based on the deployment model, the market is segmented into on-premises and cloud. Based on the end use, the market is segmented into retail, smart infrastructure, sports & entertainment, hospitality, and others. 

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Key questions answered in this research report:

• • At what pace is the global wi-fi analytics market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the wi-fi analytics market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global wi-fi analytics market?
  • Which component generated maximum revenues in 2019 and identify the most promising component during the forecast period?
  • What are the various application areas of the global wi-fi analytics market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Wi-Fi Analytics Market by Component

• • Services
    • Professional Services
    • Managed Services
  • Solutions

Global Wi-Fi Analytics Market by Application

• • Wi-Fi Marketing Analytics
  • Wi-Fi Presence Analytics

Global Wi-Fi Analytics Market by Deployment Model

• • On-Premises
  • Cloud

Global Wi-Fi Analytics Market by End Use

• • Retail
  • Smart Infrastructure
  • Sports & Entertainment
  • Hospitality
  • Others

Global Wi-Fi Analytics Market by Region

• • North America Wi-Fi Analytics Market (Option 1: As a part of the free 25% customization)
    • By Component
    • By Application
    • By Deployment Model
    • By End Use
    • US Market All-Up
    • Canada Market All-Up
  • Europe Wi-Fi Analytics Market (Option 2: As a part of the free 25% customization)
    • By Component
    • By Application
    • By Deployment Model
    • By End Use
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Wi-Fi Analytics Market (Option 3: As a part of the free 25% customization)
    • By Component
    • By Application
    • By Deployment Model
    • By End Use
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Wi-Fi Analytics Market (Option 4: As a part of the free 25% customization)
    • By Component
    • By Application
    • By Deployment Model
    • By End Use
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Wi-Fi Analytics Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Skyfii Limited
  • Cisco Systems, Inc.
  • Fortinet, Inc.
  • Cloud4Wi
  • Hughes Network Systems, LLC
  • Purple
  • Aruba
  • Ruckus Networks
  • Singtel
  • Aptilo Networks