Wi-fi analytics is a technology that helps to access particular information and behavior of a person through a wireless network. Wi-fi analytics tools are being utilized to understand the foot traffic over a specific location at a particular time. The use of Wi-fi analytics has become much wider in businesses that run marketing campaigns to learn the visitor’s unique preferences. Wi-fi analytics is based on all Wi-fi enabled devices within a range of networks which is actively sending probes or devices that are actively connected to the network.

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The major factors responsible for propelling the growth of the global wi-fi analytics market include the increasing usage of wi-fi among the population as a result of the growing number of smartphones & tablets users and rising penetration of the internet across the world. In addition to this, various government initiatives for the development of smart cities in several countries such as the United States and Germany, is leading to a surge in demand for wi-fi to connect the smart tools in these cities. This is also a significant factor that is bolstering the growth of the market during the forecast period. Moreover, rising digitalization across various industries due to the implementation of advanced technologies such as IoT & big data analytics and growing usage of social media by various businesses to increase the engagement of the customers are some other drivers that are drastically fuelling the growth of the global wi-fi analytics market. The factors that are restraining the growth of the market include the increase in the concerns related to privacy and data security and lack of standardized regulatory compliance worldwide.

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Based on the application, the wi-fi marketing analytics segment is expected to increase at a higher CAGR over the forecast period owing to the rising demand for marketing analytics among the consumers to enhance the effectiveness of the marketing activity. In addition to this, various benefits offered by marketing analytics such as it enable to gain a full view of the customers across channels, helps in sharpening the social media strategies & understanding the real-time data of the marketing activities to increase their effectiveness and personalize the marketing and customer engagements accordingly, are some of the major factor driving the growth of the wi-fi marketing analytics market.

Based on the end use, the smart infrastructure segment is anticipated to increase at a higher compound annual growth rate over the forecast period due to the increasing adoption of wi-fi in this end-user as a result of the growing penetration of smart devices and tools requiring access to the internet for communication. Moreover, an increase in the number of upcoming projects for the development of smart cities across various countries like Saudi Arabia and UAE is also a significant factor responsible for bolstering the growth of this segment.

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Based on the region, the North America region is expected to grow at a higher CAGR in the global wi-fi analytics market during the forecast period due to the rising adoption of smartphones among the population and increasing penetration of the internet, which has surged the demand of public wi-fi instalments across this region. In addition to this, the presence of various key wi-fi analytics vendors in the region and increase in the investments by the organizations in advanced technologies and solutions such as big data analytics and IoT are further bolstering the growth of the market across the region during the forecast period.

Various notable players operating in the market include Skyfii Limited, Cisco Systems, Inc., Fortinet, Inc., Cloud4Wi, Hughes Network Systems, LLC, Purple, Aruba, Ruckus Networks, Singtel, and Aptilo Networks, among others. 

Key Developments: 

• • In 2020, Skyfii Limited acquired Blix, a customer insights technology platform, majorly servicing the automotive and retail sectors. Through this acquisition, the company strengthened its position as a marketing leader of data-driven analytics and offer expansion opportunities in the retail and automotive sectors.
  • In 2020, Purple acquired LogicJunction, with an aim to improve its product portfolio by the wayfinding technology offering indoor navigation and location -based systems, hence permitting them to boost their intelligent spaces proposition to the clients.

The global Wi-Fi Analytics market has been segmented on the basis of component, application, deployment model, end use, and regions. Based on the component, the market is segmented into services and solutions. The services segment is further categorized into professional services and managed services. Based on application, the market is segmented into wi-fi marketing analytics and wi-fi presence analytics. Based on the deployment model, the market is segmented into on-premises and cloud. Based on the end use, the market is segmented into retail, smart infrastructure, sports & entertainment, hospitality, and others. 

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Key questions answered in this research report:

• • At what pace is the global wi-fi analytics market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the wi-fi analytics market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global wi-fi analytics market?
  • Which component generated maximum revenues in 2019 and identify the most promising component during the forecast period?
  • What are the various application areas of the global wi-fi analytics market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Component, By Application, By Deployment Model, By End Use, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Skyfii Limited, Cisco Systems, Inc., Fortinet, Inc., Cloud4Wi, Hughes Network Systems, LLC, Purple, Aruba, Ruckus Networks, Singtel, and Aptilo Networks, among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Wi-Fi Analytics Market by Component

• • Services
    • Professional Services
    • Managed Services
  • Solutions

Global Wi-Fi Analytics Market by Application

• • Wi-Fi Marketing Analytics
  • Wi-Fi Presence Analytics

Global Wi-Fi Analytics Market by Deployment Model

• • On-Premises
  • Cloud

Global Wi-Fi Analytics Market by End Use

• • Retail
  • Smart Infrastructure
  • Sports & Entertainment
  • Hospitality
  • Others

Global Wi-Fi Analytics Market by Region

• • North America Wi-Fi Analytics Market (Option 1: As a part of the free 25% customization)
    • North America Wi-Fi Analytics Market by Component
    • North America Wi-Fi Analytics Market by Application
    • North America Wi-Fi Analytics Market by Deployment Model
    • North America Wi-Fi Analytics Market by End Use
    • US Wi-Fi Analytics Market All-Up
    • Canada Wi-Fi Analytics Market All-Up
  • Europe Wi-Fi Analytics Market (Option 2: As a part of the free 25% customization)
    • Europe Wi-Fi Analytics Market by Component
    • Europe Wi-Fi Analytics Market by Application
    • Europe Wi-Fi Analytics Market by Deployment Model
    • Europe Wi-Fi Analytics Market by End Use
    • UK Wi-Fi Analytics Market All-Up
    • Germany Wi-Fi Analytics Market All-Up
    • France Wi-Fi Analytics Market All-Up
    • Spain Wi-Fi Analytics Market All-Up
    • Rest of Europe Wi-Fi Analytics Market All-Up
  • Asia-Pacific Wi-Fi Analytics Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Wi-Fi Analytics Market by Component
    • Asia-Pacific Wi-Fi Analytics Market by Application
    • Asia-Pacific Wi-Fi Analytics Market by Deployment Model
    • Asia-Pacific Wi-Fi Analytics Market by End Use
    • China Wi-Fi Analytics Market All-Up
    • India Wi-Fi Analytics Market All-Up
    • Japan Wi-Fi Analytics Market All-Up
    • Rest of APAC Wi-Fi Analytics Market All-Up
  • RoW Wi-Fi Analytics Market (Option 4: As a part of the free 25% customization)
    • RoW Wi-Fi Analytics Market by Component
    • RoW Wi-Fi Analytics Market by Application
    • RoW Wi-Fi Analytics Market by Deployment Model
    • RoW Wi-Fi Analytics Market by End Use
    • Brazil Wi-Fi Analytics Market All-Up
    • South Africa Wi-Fi Analytics Market All-Up
    • Saudi Arabia Wi-Fi Analytics Market All-Up
    • UAE Wi-Fi Analytics Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Wi-Fi Analytics Market All-Up

Major Players Operating in the Wi-Fi Analytics Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Skyfii Limited
  • Cisco Systems, Inc.
  • Fortinet, Inc.
  • Cloud4Wi
  • Hughes Network Systems, LLC
  • Purple
  • Aruba
  • Ruckus Networks
  • Singtel
  • Aptilo Networks