Introduction of the Western Europe Cloud Computing Market Report

The on-demand delivery of the computing services such as storage, software, services, and networking through the internet allow faster economies of scale and innovation. The cloud computing solutions help in saving cost, increases security, offer flexibility, and increased collaboration.

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Market Dynamic

Key Drivers and Emerging Trends

The Western Europe cloud computing market is mainly driven by the increasing investments by colocation service providers to increase their regional presence and to meet the increasing requirement of the customers. For example, in 2018, Amazon Web Services launched its new cloud region in the AWS Europe region. This factor has encouraged the large as well as small organization to opt for cloud-based solutions in countries such as Austria, Belgium, the Netherlands, among others. In addition to this, there has been an increase in the demand for cloud-based solutions such as Infrastructure as a Service (IaaS) and Software as a Service (SaaS) solutions, which has surged its adoption. Various organizations and businesses are shifting to cloud-based solutions to decrease the Capex cost and to increase operational efficiency.

Moreover, the increasing number of government initiatives to bring digital transformation across various sectors, especially by the government bodies, is further responsible for the growth of the Western European cloud computing market. In 2018, the French government launched the “Cloud Strategy” to support the adoption of cloud computing solutions in the country. In addition to this, in Belgium government adopted its new policies, including API First strategy for service development and a Public Cloud First strategy for service deployment. Moreover, the government has also introduced the G-Cloud program, which is a joint initiative of various public institutions, which include federal public services, social security institutions and the care sector.

In 2021, Germany and France introduced the Gaia-X platform in the bid for “tech sovereignty”. This cloud initiative will offer companies an alternative to Amazon Web Services and Alibaba. It is a part of the European policymaker to improve Europe’s digital sovereignty. In addition to this, various leading players in the market are emphasizing building its first cloud region in various countries of the Western European region. In 2020, Microsoft Corporation announced its plan to establish its first data centre in Austria with an aim to drive local innovation and growth in the country. The company is also planning to build a new Centre of Digital Excellence to modernize Austria’s IT infrastructure, public governmental services, and industry innovation. Thus, this will further propel the growth of the cloud computing market in Western Europe.

Restraints in the Western Europe Cloud Computing Market

The two major factors that are likely to hinder the growth of the market include the growing number of cyberattacks and several other digital losses in this region.

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The large enterprises in the European region are increasingly opting for cloud computing solutions such as IaaS, SaaS, among others, to capture the growing demand of the market. As per the European Commission, in 2018, around 28% of the EU enterprises are using cloud computing solutions, especially for the storage of files. The increase in the demand for cloud computing in large enterprises is also due to the increasing market demand for replacing legacy and on-premise infrastructure.

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Key Developments:

• • In 2020, Microsoft Corporation announced its plan to invest with an aim to increase Sweden’s digital transformation and open its sustainable data centre region in 2021.
  • In 2017, Oracle announced to expand its cloud operations in Germany, with new services available from additional data centres in the country.

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Key questions answered in this research report:

• • At what pace is Western Europe cloud computing market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Western Europe cloud computing market? What will be the impact of drivers and restraints in the future?
  • What are the various areas of Western Europe cloud computing market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?