Web Content Management (WCM) is a software which helps in controlling, changing, managing and reassembling the content on webpages. It offers administrative and collaboration tools intended to manage web pages with ease and could also organize index to present data uniquely for specific site visitors. The software is primarily designed for mass delivery through website and excels, at the time of separating content for presentation and publishing to multiple channels. WCM solutions aids enterprises in expanding the global customer base by showcasing content in numerous languages, and through innovative mediums.

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Rising trend of web-based marketing and seamless multi-channel experience are the key drivers accelerating the growth of global Web Content Management market. Presently, marketers are generating high demand for content management tools, which helps them in fetching data of customers, visiting their sites, and assisting them to offer customized web content. Web Content Management software has become crucial for the growth of organizations as content marketing is a key element in developing a digital marketing campaign. Therefore, to sustain in competitive market and to attract more customers to view the website, marketers are continuously focusing on the content of their website to provide enhanced digital experience to viewers.
Multi-channel customer experience management is also proliferating the growth of global Web Content Management market. The multi-channel content management tools and services aids businesses in managing market content centrally. Content including images, texts, videos, meta-data, translations, and product specifications are managed centrally and could be distributed to selected channels after approval. Hence, WCM software helps in providing multi-channel customer experience by providing marketing content in desired formats through right channels at right time.

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On the basis of component, the market is segmented into solution and services. On the basis of solution, market is further bifurcated into digital marketing management, mobile & social content management, web experience management, digital asset management integration, web creation and edit tools, and content analytics. Among these, digital marketing management category is projected to grow at a higher CAGR during the forecast period. Digital marketing aids organizations in reaching customer all across the world in a cost-effective manner. It also provides multiple benefits to organizations including, agility of process, faster time-to-market, transparency of business processes, and effective management of compliance and regulations.

Based on deployment, market is segmented into on-premises and cloud. Among them, cloud is expected to grow at a higher CAGR during the forecast period. Cloud-based deployment is mostly preferred by organizations as it reduces operational and capital expenses, provides ease of access and agility of on-demand resource consumption and deployment.

On the basis of organization size, the market is segmented into SMEs and large enterprises. Among them, SMEs category is projected to grow at higher CAGR during the forecast period due to the growing need to reduce operational cost and simplify business processes. Moreover, increasing demand for technology integration systems, smart content management, and web-based analytics to enhance marketing process is increasing the demand for web content management software in SMEs.

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Based on the region, the Asia-Pacific region is projected to have faster growth during the forecast period owing to digitalization and increasing number of SMEs in the region. The organizations in countries such as India, Japan, and China started adopting web content management technology to optimally utilize their web content for enhancing customer relations and loyalty. However, North America would is expected to grow at a higher CAGR due to the rising adoption of web-based technologies in the region.

The key players in global Web Content Management market, includes IBM Corporation, Adobe Inc, Open Text Corporation, Oracle Corporation, Microsoft Corporation, Acquia Inc., Progress Software Corporation, Episerver, Rackspace Inc, and Upland Software Inc.

Global Web Content Management market has been segmented based on Component, Deployment Type, Organization Size, Industry, and Key Region. Based on Component, the market is segmented into Solutions and Services. Based on Deployment Type, the market is segmented into On-Premises and Cloud. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Industry, the market is segmented into Media & Entertainment, Retail & Consumer Goods, Research & Academia, Healthcare & Life Science, Travel & Hospitality, BFSI, Government, IT & ITES, Telecom, and Others.

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Key questions answered in this research report:

• • At what pace is the global Web Content Management market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the global Web Content Management market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the Global Web Content Management market?
  • What are the various industry of the global Web Content Management market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?
  • Which component generated maximum revenues in 2019 and identify the most promising components during the forecast period?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Component, By Deployment Type, By Organization Size, By Industry, and By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	IBM Corporation, Adobe Inc, Open Text Corporation, Oracle Corporation, Microsoft Corporation, Acquia Inc., Progress Software Corporation, Episerver, Rackspace Inc, Upland Software Inc.., among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Web Content Management Market by Component

• • Solutions
    • Digital Marketing Management
    • Mobile & Social Content Management
    • Web Experience Management
    • Digital Asset Management Integration
    • Web Creation and Edit Tools
    • Content Analytics
  • Services
    • Professional Services
      • Training and Support
      • Integration & Deployment
      • Consulting
    • Managed Services

Global Web Content Management Market by Deployment Type

• • On-premises
  • Cloud

Global Web Content Management Market by Organization Size

• • Large enterprises
  • Small & Medium-sized Enterprises (SMEs)

Global Web Content Management Market by Industry

• • Media & Entertainment
  • Retail & Consumer Goods
  • Research & Academia
  • Healthcare & Life Sciences
  • Travel & Hospitality
  • BFSI
  • Government
  • IT & ITES
  • Telecom
  • Others (Manufacturing and Non-profit organizations)

Global Web Content Management Market by Region

• • North America Web Content Management Market
    (Option 1: As a part of the free 25% customization)

• • • North America Market by Component
    • North America Market by Deployment Type
    • North America Market by Organization Size
    • North America Market by Industry
    • United States of America (US) Market All-Up
    • Canada Market All-Up

• • Europe Web Content Management Market
    (Option 2: As a part of the free 25% customization)

• • • Europe Market by Component
    • Europe Market by Deployment Type
    • Europe Market by Organization Size
    • Europe Market by Industry
    • United Kingdom (UK) Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Web Content Management Market
    (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Market by Component
    • Asia-Pacific Market by Deployment Type
    • Asia-Pacific Market by Organization Size
    • Asia-Pacific Market by Industry
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Web Content Management Market
    (Option 4: As a part of the free 25% customization)
    • RoW Market by Component
    • RoW Market by Deployment Type
    • RoW Market by Organization Size
    • RoW Market by Industry
    • UAE Market All-Up
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • Rest of World (remaining countries of LAMEA region) Market All-Up

Leading Market Players (Option 5: As a part of the free 25% customization – Profiles of 5 Additional Companies of your Choice)

• • IBM Corporation
  • Adobe Inc.
  • Open Text Corporation
  • Oracle Corporation
  • Microsoft Corporation
  • Aquia Inc.
  • Progress Software Corporation
  • Episerver
  • Rackspace Inc.
  • Upland Software Inc.