Water purification is a process of eliminating unrequired biological containments, chemicals, suspended solids, and gases from contaminated water. A water purifier is a device that is used to purify the water. The water purifier is widely used in residential, pharmacological, medical, chemical, and industrial applications.

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The drastic rise in the disposable income of consumers, rising health concerns, and growing water contamination incidents are the key factors driving the growth of the global water purifier market. It has been observed that every year more than 4.5 billion individuals die due to the consumption of contaminated water or waterborne diseases. Waterborne diseases are major problem in developing nations. These diseases take place due to the contaminated water caused by floods, industrial waste, pollution, and improper sewage water treatment. Thus, the increasing number of waterborne diseases is encouraging the end-users to opt for water purifiers across the globe. On the contrary, high prices of water purifiers and the lack of awareness related to the benefits offered by the water purifiers, especially in the under-developed nations, are likely to hamper the growth of the market in the coming years.

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On the basis of technology, the market is segmented into UV, RO, and gravity based. Among these, the RO water purifier is projected to lead the market during the forecast period. This is attributed to its remarkable benefits, such as removes harmful germs and eliminates harmful heavy metals like lead, calcium, and arsenic. Moreover, the RO water purifier removes harmful solids and chemicals from water, which could not be done by any other purification method, thereby boosting the growth of the segment.

Based on the distribution channel, the market is segmented into retail sales, direct sales, and online sales. Among these, retail sales is expected to lead the market during the forecast period. Customers across the world are more inclined towards visiting retail stores to test and try the products before purchasing the product. Moreover, these retail stores provide better level of satisfaction to its customers, which in turn, will have a positive impact on the growing demand of the segment.

On the basis of portability, the market is segmented into portable and non-portable. Among these, the non-portable segment is expected to grow at a higher CAGR during the forecast period. This is attributed to the high adoption of non-portable water purifiers among households, offices, hospitals, and others.

Based on end user, the market is segmented into commercial and residential. Among these, the commercial segment is expected to witness a higher CAGR during the forecast period. This is attributed to the rising concern of individuals about health safety. Presently, individuals in hotels, restaurants, offices, schools prefer to have a clean water facility, which is propelling the commercial sector to deploy water purifier systems.

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On the basis of region, Asia-Pacific is projected to grow at a higher CAGR during the forecast period. This is attributed to the rising concern of government and individuals toward water contaminated diseases. Moreover, the players in the region are expanding their business from retail and direct sales to online sales, which is further boosting the growth of market in Asia-Pacific.

The key players operating the market include Amway Corporation, A. O. Smith Corporation, BWT AG, Eureka Forbes Limited, Halo Source Inc, Kent Ro System Ltd., LG Electronics, Panasonic Corporation, Suez Water Technologies & Solutions (SUEZ), and Tata Chemicals Ltd.

The global water purifier market has been segmented on the basis of technology, distribution channel, portability, end user, and region. Based on technology, the market is segmented into UV, RO, and gravity based. Based on distribution channel, the market is segmented into retail sales, direct sales, and online. Based on portability, the market is segmented into portable, and non-portable. Based on end user, the market is segmented into commercial, and residential.

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Key questions answered in this research report:

• • At what pace is global water purifier market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in water purifier market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global water purifier market?
  • Which technology generated maximum revenues in 2019 and identify the most promising products during the forecast period?
  • What are the various end users of global water purifier market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Technology, By Distribution Channel, By Portability, By End User, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Amway Corporation, A. O. Smith Corporation, BWT AG, Eureka Forbes Limited, Halo Source Inc, Kent Ro System Ltd., LG Electronics, Panasonic Corporation, Suez Water Technologies & Solutions (SUEZ), Tata Chemicals Ltd., among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Water Purifier Market by Technology

• • UV
  • RO
  • Gravity Based

Global Water Purifier Market by Distribution Channel

• • Retail Sales
  • Direct Sales
  • Online

Global Water Purifier Market by Portability

• • Portable
  • Non-portable

Global Water Purifier Market by End User

• • Commercial
  • Residential

Global Water Purifier Market by Region

• • North America Water Purifier Market (Option 1: As a part of the free 25% customization)
    • North America Water Purifier Market by Technology
    • North America Water Purifier Market by Distribution Channel
    • North America Water Purifier Market by Portability
    • North America Water Purifier Market by End User
    • US Water Purifier Market All-Up
    • Canada Water Purifier Market All-Up
  • Europe Water Purifier Market (Option 2: As a part of the free 25% customization)
    • Europe Water Purifier Market by Technology
    • Europe Water Purifier Market by Distribution Channel
    • Europe Water Purifier Market by Portability
    • Europe Water Purifier Market by End User
    • UK Water Purifier Market All-Up
    • Germany Water Purifier Market All-Up
    • France Water Purifier Market All-Up
    • Spain Water Purifier Market All-Up
    • Rest of Europe Water Purifier Market All-Up
  • Asia-Pacific Water Purifier Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Water Purifier Market by Technology
    • Asia-Pacific Water Purifier Market by Distribution Channel
    • Asia-Pacific Water Purifier Market by Portability
    • Asia-Pacific Water Purifier Market by End User
    • China Water Purifier Market All-Up
    • India Water Purifier Market All-Up
    • Japan Water Purifier Market All-Up
    • Rest of APAC Water Purifier Market All-Up
  • RoW Water Purifier Market (Option 4: As a part of the free 25% customization)
    • RoW Water Purifier Market by Technology
    • RoW Water Purifier Market by Distribution Channel
    • RoW Water Purifier Market by Portability
    • RoW Water Purifier Market by End User
    • Brazil Water Purifier Market All-Up
    • South Africa Water Purifier Market All-Up
    • Saudi Arabia Water Purifier Market All-Up
    • UAE Water Purifier Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Water Purifier Market All-Up

Global Water Purifier Leading Market Players (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Amway Corporation
  • O. Smith Corporation
  • BWT AG
  • Eureka Forbes Limited
  • Halo Source Inc
  • Kent Ro System Ltd.
  • LG Electronics
  • Panasonic Corporation
  • Suez Water Technologies & Solutions (SUEZ)
  • Tata Chemicals Ltd