Water Purifier Market is anticipated to expand at a remarkable CAGR during the forecast period (2020-2027) attributed to increasing industrialization and rising water pollution levels around the world.

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Key Drivers

Factors driving the growth of Water Purifier Market includes the drastic rise in the disposable income of consumers, and growing prevalence of waterborne diseases including cholera, diarrhea and typhoid and improvements in the living standards. According to the report published by World Health Organization (WHO), almost 1.3 to 4.0 million cases of cholera are reported every year across the world and 21,000 to 143,000 people die every year due to cholera, which is pushing the demand for water purifier solutions. Moreover, the advent of smart purifiers, growing availability of safe water by municipalities, increasing availability of healthcare services, degradation of water quality, rising demand for water purifiers in residential, pharmacological, and medical sectors, are some of the additional factors supplementing the Global Water Purifier Market.

Water purifiers separates viruses, bacteria, and other impurities, offers safe drinking water, enhances water flavor and taste, saves maintenance cost, and improves the life period of piping, are some of the features pushing the Water Purifier Market Size. Moreover, Government initiatives promoting the use of pure water, growing water pollution levels due to dumping of wastes, chemicals, and sewage in waterbodies and rapid urbanization, are some of the additional factors supplementing the Water Purifier Market share. As per UNICEF’s report, the Ministry of Jal Shakti in India, launched “Swajal” as a pilot project, which is designed to provide sustainable access to safe drinking water to people in rural areas, which is expected to generate tremendous opportunities in the market. In addition, the increasing investments by major companies on research and development, strategic partnerships, and alliances between companies and growing concerns related to health and wellbeing amongst consumers, are further pushing the market’s growth.

On the contrary, high prices of water purifiers, growing demand for packaged drinking water and the lack of awareness related to the exceptional benefits offered by the water purifiers, especially in the under-developed nations, are expected to hamper the growth of the market in the coming years.

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Technology: Segmentation Analysis

On the basis of technology, the market is segmented into UV, RO, and gravity based. Among these, the RO water purifier is projected to lead the market during the forecast period. RO purifiers remove harmful germs and eliminates harmful heavy metals including lead, calcium, and arsenic, and are increasingly used to treat hard water are some of the features  driving the market growth.

Distribution Channel: Segmentation Analysis

Based on the distribution channel, the market is segmented into retail sales, direct sales, and online sales. Among these, retail sales distribution channel is expected to lead the market during the forecast period. Customers across the world are more inclined towards visiting retail stores to test and try the products before purchasing the product. Moreover, retail stores provide better level of satisfaction to its customers, which in turn, will have a positive impact on the market.

Portability: Segmentation Analysis

Non-portable segment is expected to grow at a higher CAGR during the forecast period. Increasing adoption of non-portable water purifiers across offices, households, and hospitals stands to be a major factor fueling the segment’s size.

End: Segmentation Analysis

Commercial application is expected to witness a higher CAGR during the forecast period attributed to the rising health concerns. Presently, individuals in hotels, offices, restaurants, schools prefer to have a clean water facility, which is propelling the demand for water purifier systems in the commercial sector.

Residential application is projected to expand at a higher CAGR over the forecast period. Increasing consumption of water in residential buildings for cooking, washing, and bathing purposes and rapid urbanization, are some of the factors propelling market growth. As per the United Nations 2018 Revision of World Urbanization Prospects, more than 55% of the world’s population resides in urbanization, and is estimated to reach 68% by 2050, which will push the demand for water purification systems across the residential areas in coming few years

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Regional Analysis

Asia-Pacific is projected to grow at a higher CAGR during the forecast period. Growing cases of water contaminated diseases across India, China and Indonesia, presence of the leading players including Kent Ro System Ltd., Eureka Forbes Limited and Panasonic Corporation, increasing availability of healthcare services, are some of the factors augmenting the market growth.  Moreover, strategic product launched by major players, rising focus of business on expanding their business on online platforms, increasing per capita incomes and high population growth rates, are further pushing the market growth.

Top Market Players

The key players operating the market include Amway Corporation, A. O. Smith Corporation, BWT AG, Eureka Forbes Limited, Halo Source Inc, Kent Ro System Ltd., LG Electronics, Panasonic Corporation, Suez Water Technologies & Solutions (SUEZ), and Tata Chemicals Ltd.

The global water purifier market has been segmented on the basis of technology, distribution channel, portability, end user, and region. Based on technology, the market is segmented into UV, RO, and gravity based. Based on distribution channel, the market is segmented into retail sales, direct sales, and online. Based on portability, the market is segmented into portable, and non-portable. Based on end user, the market is segmented into commercial, and residential.

Key Developments

• • In December 2019, Kent Ro System Ltd., planned to invest INR 150 crore over the coming three years to set up a new manufacturing unit, which will help the company to double its overall turnover to reach INR 2,000 crore.
  • In March 2022, LG Electronics, expanded its water purification portfolio by introducing UF + UV water purifier in the Indian Market, available at INR 20,229 and is designed to filter water in seven stages, removing heavy metals such as Mercury, Lead, Arsenic, and Iron.
  • In February 2020, Panasonic Corporation decided to sell its central water purifier for well water in Indonesia from April 2020, this device can remove iron and muddiness from pumped well water, the company and will contribute to improve the lives of Indonesian people by providing clean water for domestic use.

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Key questions answered in this research report:

• • At what pace is global water purifier market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in water purifier market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global water purifier market?
  • Which technology generated maximum revenues in 2019 and identify the most promising products during the forecast period?
  • What are the various end users of global water purifier market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Technology, By Distribution Channel, By Portability, By End User, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Amway Corporation, A. O. Smith Corporation, BWT AG, Eureka Forbes Limited, Halo Source Inc, Kent Ro System Ltd., LG Electronics, Panasonic Corporation, Suez Water Technologies & Solutions (SUEZ), Tata Chemicals Ltd., among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Water Purifier Market by Technology

• • UV
  • RO
  • Gravity Based

Global Water Purifier Market by Distribution Channel

• • Retail Sales
  • Direct Sales
  • Online

Global Water Purifier Market by Portability

• • Portable
  • Non-portable

Global Water Purifier Market by End User

• • Commercial
  • Residential

Global Water Purifier Market by Region

• • North America Water Purifier Market (Option 1: As a part of the free 25% customization)
    • North America Water Purifier Market by Technology
    • North America Water Purifier Market by Distribution Channel
    • North America Water Purifier Market by Portability
    • North America Water Purifier Market by End User
    • US Water Purifier Market All-Up
    • Canada Water Purifier Market All-Up
  • Europe Water Purifier Market (Option 2: As a part of the free 25% customization)
    • Europe Water Purifier Market by Technology
    • Europe Water Purifier Market by Distribution Channel
    • Europe Water Purifier Market by Portability
    • Europe Water Purifier Market by End User
    • UK Water Purifier Market All-Up
    • Germany Water Purifier Market All-Up
    • France Water Purifier Market All-Up
    • Spain Water Purifier Market All-Up
    • Rest of Europe Water Purifier Market All-Up
  • Asia-Pacific Water Purifier Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Water Purifier Market by Technology
    • Asia-Pacific Water Purifier Market by Distribution Channel
    • Asia-Pacific Water Purifier Market by Portability
    • Asia-Pacific Water Purifier Market by End User
    • China Water Purifier Market All-Up
    • India Water Purifier Market All-Up
    • Japan Water Purifier Market All-Up
    • Rest of APAC Water Purifier Market All-Up
  • RoW Water Purifier Market (Option 4: As a part of the free 25% customization)
    • RoW Water Purifier Market by Technology
    • RoW Water Purifier Market by Distribution Channel
    • RoW Water Purifier Market by Portability
    • RoW Water Purifier Market by End User
    • Brazil Water Purifier Market All-Up
    • South Africa Water Purifier Market All-Up
    • Saudi Arabia Water Purifier Market All-Up
    • UAE Water Purifier Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Water Purifier Market All-Up

Global Water Purifier Leading Market Players (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Amway Corporation
  • O. Smith Corporation
  • BWT AG
  • Eureka Forbes Limited
  • Halo Source Inc
  • Kent Ro System Ltd.
  • LG Electronics
  • Panasonic Corporation
  • Suez Water Technologies & Solutions (SUEZ)
  • Tata Chemicals Ltd