Virtual fitting room market witnessed USD 3,500 million in 2020, growing at a robust CAGR of 20.9% during forecast period.

Introduction of the Virtual Fitting Room Market Report

A virtual fitting room is a technology-driven physical and online changing room. It allows shoppers to try on clothes, footwear, and accessories virtually. It is usually a combination of RFID technology and AR that offers an amazing experience to the users.

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Market Dynamic

Key Drivers and Emerging Trends

The factors driving the global virtual fitting room market size include the growing popularity of the e-commerce sector followed by the rising concerns related to online fashion retailers about delivering products that fit appropriately. The virtual fitting room is an online replica of the in-store changing space, which was introduced in the form of 2D overlays. A virtual 3D fitting room illustrates a collaborative platform between the customer and the fashion brand that attempts to increase customer confidence and reduce the instances where a customer might want to return/exchange a product owing to sizing and fitting issues.

The rising number of fashion brands is further contributing to the market growth over the coming years. This, along with the reducing switching cost, has further increased the competition among the retailers. The virtual fitting rooms offer multisensory stimulation to retailers and provide user experience to the customers to select the appropriate product for purchase. Moreover, the ability of this technology to detect the entire human body structure as it helps in identifying the separate body parts is further surging the demand for the virtual fitting room. In addition to this, the retailers are emphasizing on maintain brand commitment which is further increasing the market’s demand. In 2018, Tmall, one of the e=commerce platforms discovered by Alibaba Group Holding Ltd., introduced an AR-based smart dressing room at its Hangzhou city-based shop.

Restraint in the Virtual Fitting Room Market

However, the lack of awareness and the high cost of the virtual fitting room are the two major factors that are hampering the growth of the global virtual fitting room market share.

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Use Case – Segment Analysis

Based on the use case, the apparel is predicted to grow at a higher CAGR during the forecast period. The increasing implementation of the virtual fitting room by the retail and eCommerce organization to offer personalized ads to individual users is a major factor that is surging the market growth. Moreover, it allows the personalized retargeting and buying and selling of individual page views on a real-time basis.

Component – Segment Analysis

Based on the component, the software is expected to dominate the market during the forecast period. Software is the core of virtual dressing room technology. The implementation of various advanced technologies such as artificial intelligence, 360 degree visualization, and 3D simulation is further surging the market growth. The ability of cloud software to offer an animated virtual fitting experience and static rendering at any place is further supporting the growth.

End User – Segment Analysis

Based on the end user, the virtual store is anticipated to grow at a faster CAGR during the forecast period. The continuous expansion of the ecommerce industry is indirectly increasing the demand for virtual fitting rooms. The virtual fitting room technology allows the users to make better purchasing decisions and are becoming one of the top profits generating platform for the online retailers.

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Regional – Segment Analysis:

Based on the region, Europe is expected to lead the market during the forecast period. This is mainly due to the presence of notable fashion brands in this region. For example, in 2021, H&M announced to work with NeXR Technologies to develop a virtual fitting room which will enable the customers to try on the perfectly fitted outfits quickly. Moreover, the increasing adoption of AR/VR technologies in various European countries is further contributing to the market growth. There has been an increase in the popularity of e-commerce platforms which is further helping the market to grow.

Top Market Players

Various notable players operating in the market include Shandong Yashe Information Technology Co., Ltd., Zugar, Inc., True Fit Corporation, Total Immersion, GoDaddy, LLC, Nike, Inc., AstraFit, Fit Analytics, Visualook, and ELSE Corp Srl, among others. 

Key Developments:

• • In 2020, Shandong Yashe Information Technology Co., Ltd., introduced the advanced 3D virtual fitting room solution to meet the problems of the customers such as garment fitting issues.
  • In 2019, Nike, Inc., introduced the virtual fitting in-store solution and mobile application known as Nike Fit, which emphasises on its customers in the North America.

Segments covered in the Report:

The global Virtual Fitting Room market has been segmented on the basis of Component, End User, Use Case, and regions. Based on Component, the market is segmented into Hardware, Software, and Services. Based on End User, the market is segmented into Physical Store and Virtual Store. Based on Use Case, the market is segmented into Apparel, Accessories, Eyewear, Jewellery and Watches, Beauty and Cosmetics, and Others. 

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Key questions answered in this research report:

• • At what pace is global Virtual Fitting Room market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Virtual Fitting Room market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Virtual Fitting Room market?
  • Which Component generated maximum revenues in 2019 and identify the most promising Component during the forecast period?
  • What are the various End User areas of global Virtual Fitting Room market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2020
Market Forecast Period	2021-2028
Market Revenues (2020)	USD 3,500 million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Component, By End User, By Use Case, By Segment 4, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Shandong Yashe Information Technology Co., Ltd., Zugar, Inc., True Fit Corporation, Total Immersion, GoDaddy, LLC, Nike, Inc., AstraFit, Fit Analytics, Visualook, and ELSE Corp Srl, among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Virtual Fitting Room Market by Component

• • Hardware
  • Software
  • Services

Global Virtual Fitting Room Market by End User

• • Physical Store
  • Virtual Store

Global Virtual Fitting Room Market by Use Case

• • Apparel
  • Accessories
  • Eyewear
  • Jewellery and Watches
  • Beauty and Cosmetics
  • Others

Global Virtual Fitting Room Market by Region

• • North America Virtual Fitting Room Market (Option 1: As a part of the free 25% customization)
    • North America Virtual Fitting Room Market by Component
    • North America Virtual Fitting Room Market by End User
    • North America Virtual Fitting Room Market by Use Case
    • US Virtual Fitting Room Market All-Up
    • Canada Virtual Fitting Room Market All-Up
  • Europe Virtual Fitting Room Market (Option 2: As a part of the free 25% customization)
    • Europe Virtual Fitting Room Market by Component
    • Europe Virtual Fitting Room Market by End User
    • Europe Virtual Fitting Room Market by Use Case
    • UK Virtual Fitting Room Market All-Up
    • Germany Virtual Fitting Room Market All-Up
    • France Virtual Fitting Room Market All-Up
    • Spain Virtual Fitting Room Market All-Up
    • Rest of Europe Virtual Fitting Room Market All-Up
  • Asia-Pacific Virtual Fitting Room Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Virtual Fitting Room Market by Component
    • Asia-Pacific Virtual Fitting Room Market by End User
    • Asia-Pacific Virtual Fitting Room Market by Use Case
    • China Virtual Fitting Room Market All-Up
    • India Virtual Fitting Room Market All-Up
    • Japan Virtual Fitting Room Market All-Up
    • Rest of APAC Virtual Fitting Room Market All-Up
  • RoW Virtual Fitting Room Market (Option 4: As a part of the free 25% customization)
    • RoW Virtual Fitting Room Market by Component
    • RoW Virtual Fitting Room Market by End User
    • RoW Virtual Fitting Room Market by Use Case
    • Brazil Virtual Fitting Room Market All-Up
    • South Africa Virtual Fitting Room Market All-Up
    • Saudi Arabia Virtual Fitting Room Market All-Up
    • UAE Virtual Fitting Room Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Virtual Fitting Room Market All-Up

Major Players Operating in the Virtual Fitting Room (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Shandong Yashe Information Technology Co., Ltd.
  • Zugar, Inc.
  • True Fit Corporation
  • Total Immersion
  • GoDaddy, LLC
  • Nike, Inc.
  • AstraFit
  • Fit Analytics
  • Visualook
  • ELSE Corp Srl