Video Streaming Market was valued at USD 50 Billion in 2020 and projected to grow at a 21.1% CAGR during the forecast period.

Introduction of the Video Streaming Market Report

Video streaming allow the users to watch movies and television shows over the internet. Some offer video-on-demand, which can be watched at any time and live TV programs being broadcast at that moment. Video streaming services totally rely on internet service providers (ISPs) and mobile service providers to deliver content to the users.

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Market Dynamic

Key Drivers and Emerging Trends

The revolution of the internet with the penetration of 4G and 5G technology has played a significant role in uplifting the market’s trajectory. Televisions are now replaced with the video streaming platforms like Netflix, Amazon and had helped in changing the landscape of the market. In addition, online platforms have been revolutionized; the instant growth in streaming video consumption on TV-sets obscures the lines among online streaming and traditional TV and will be a significant factor in the continuing shift in consumer behavior. Educators see movies, documentaries, and instructional videos as a vital part of the seeking process. School, college and university students learn through moving images as opposed to text alone and there have been tremendous advances in mobile learning. Teachers are indulging educational apps onto tablets and mobile phones, and helping students take responsibility for their own knowledge acquisition. Furthermore, video analytics offers data that is essential to improve and modify the consumer experience with targeted programming or improved features, thus increasing audience satisfaction and attracting new customer.

Restraint in the Video Streaming Market

However, high prices of the internet in some of the regions and countries may hamper the global video streaming market.

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Streaming Type – Segment Analysis

Based on the streaming type, live streaming is witnessed to grow at a higher CAGR in the market over the forecast period. This is due to the rising demand for digital entertainment and media devices combined with the integration of 5G internet helping users retrieve media content tenuously. Additionally, some other factors enhance the live streaming of videos include ad-free content, mobile watching, abundant content use, analytics tracking and high-quality streams.

Solution – Segment Analysis

Based on the solution, OTT is witnessed to grow at higher CAGR in the market over the forecast period. This is due to the rising emergence of in OTT in hybrid monetization models, rising demand for digital original content, and content fragmentation due to intensive competition.

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Regional – Segment Analysis:

Based on the regional coverage, North America is anticipated to grow at a higher CAGR in the market over the forecast period. According to Grabyo, one of the leading companies in video production tools, more than 40% of Americans rely on phone, tablets, laptops for telecommunications and among them 30% of the population is responsible for overall internet traffic on companies such as Amazon, Netflix, Comcast. Such factors are expected to contribute to the growth of the market in Americas.

Top Market Players

Various notable players operating in the market, include, Akamai Technologies, Amazon Web Services, Inc., Google LLC, Microsoft Corporation, Netflix, Tencent, IQIYI, Inc., Novi Digital Entertainment Pvt Ltd (Hotstar), Iflix, BRIGHTCOVE, among others. 

Key Developments:

• • In 2020, Brightcove officially announced the launch of new mobile app to streamline employee communications via video, which has helped in expanding the product portfolio of the company.

Segments covered in the Report:

The global video streaming market has been segmented on the basis of streaming type, solution, and regions. Based on streaming type, the market is segmented into live video streaming, and non-linear video streaming. Based on solution, the market is segmented into internet protocol TV, over-the-top (OTT), and pay-TV. 

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Key questions answered in this research report:

• • At what pace is global video streaming market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in video streaming market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global video streaming market?
  • Which streaming type generated maximum revenues in 2020 and identify the most promising streaming type during the forecast period?
  • What are the various solution areas of global video streaming market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Video Streaming Market by Streaming Type

• • Live Video Streaming
  • Non-Linear Video Streaming

Global Video Streaming Market by Solution

• • Internet Protocol TV
  • Over-the-Top (OTT)
  • Pay-TV

Global Video Streaming Market by Region

• • North America Video Streaming Market (Option 1: As a part of the free 25% customization)
    • North America Video Streaming Market by Streaming Type
    • North America Video Streaming Market by Solution
    • US Video Streaming Market All-Up
    • Canada Video Streaming Market All-Up
  • Europe Video Streaming Market (Option 2: As a part of the free 25% customization)
    • Europe Video Streaming Market by Streaming Type
    • Europe Video Streaming Market by Solution
    • UK Video Streaming Market All-Up
    • Germany Video Streaming Market All-Up
    • France Video Streaming Market All-Up
    • Spain Video Streaming Market All-Up
    • Rest of Europe Video Streaming Market All-Up
  • Asia-Pacific Video Streaming Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Video Streaming Market by Streaming Type
    • Asia-Pacific Video Streaming Market by Solution
    • China Video Streaming Market All-Up
    • India Video Streaming Market All-Up
    • Japan Video Streaming Market All-Up
    • Rest of APAC Video Streaming Market All-Up
  • RoW Video Streaming Market (Option 4: As a part of the free 25% customization)
    • RoW Video Streaming Market by Streaming Type
    • RoW Video Streaming Market by Solution
    • Brazil Video Streaming Market All-Up
    • South Africa Video Streaming Market All-Up
    • Saudi Arabia Video Streaming Market All-Up
    • UAE Video Streaming Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Video Streaming Market All-Up

Major Players Operating in the Video Streaming (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Akamai Technologies
  • Amazon Web Services, Inc.
  • Google LLC
  • Microsoft Corporation
  • Netflix
  • Tencent
  • IQIYI, Inc.
  • Novi Digital Entertainment Pvt Ltd (Hotstar)
  • Iflix
  • BRIGHTCOVE