Video Processing Platform (VPP) Market is anticipated to grow at a CAGR of 16.5% during the forecast period due to the rising consumption of digital media and the number of devices supporting digital media growth for entertainment or information purpose.

Introduction of the Video Processing Platform (VPP) Market Report
A video processing platform allows users to broadcast video to upload, store, and deliver video content transmitted simultaneously with viewers and leverage it for marketing purposes. Video processing combines IP conversion, ultra-high-density transcoding, and virtualized solution for a highly flexible and cost-efficient way for live streaming.

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Market Dynamic
Key Drivers and Emerging Trends
The factors driving the global video processing platform (VPP) market include the rising consumption of digital media and the number of devices supporting digital media growth along with the penetration of high-speed internet, allowing the consumer to use video platforms more for entertainment or information purpose. Moreover, the growing trend of mobile video streaming and the availability of high-speed internet at low cost, along with the introduction of 5G in the market, will provide better access to internet users. In addition, with the release of 5G networks across the world, keeping latency low will increase the video quality with 4K and 8K. It will allow users to stream high-definition videos, enjoy real-time events, chat with friends while watching videos. For instance, Harmonic partnered with VisualON, pioneered a Multiview app at French tennis open in 2020.

Restraint in the Video Processing Platform (VPP) Market
However, the challenge in video processing requires a significant amount of computational power for video processing. Further, video piracy has become a significant problem that leads to revenue losses for the content creators by reducing their profits.

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Vertical – Segment Analysis
Based on the Vertical, media & entertainment are expected to grow at the fastest rate in the global Video Processing Platform (VPP) market during the forecast period owing to the rapid advancement in media technologies such as smart TV sets with the internet allowing users to watch videos from OTT platform in TVs such as Netflix and Amazon Prime. Demand for real-time videos and on-demand videos are increasing with various applications such as video streaming, webcasting, video conferencing, and video content managing will further propel the market growth for the video processing platform market.

Application – Segment Analysis
Based on the Application, video upload & ingestion is projected to capture the largest market share over the forecast period in the global Video Processing Platform (VPP) market as it offers enterprises to create a video with flexibility by capturing, transferring, and storing video files in an organized manner and transfer it into different servers. Video upload and ingestion support basic uploading and high-speed uploading for content creators. For instance, Magine AB provides content ingestion and distribution of live, linear, and video-on-demand content to viewers around the globe. It can ingest and support multiple audio and subtitle tracks. It also ensures content to be secured with digital rights management, which is powered by Apple’s FairPlay, Microsoft PlayReady and Widevine.

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Regional – Segment Analysis:
Based on the region, North America region is expected to capture a significant market share in the global Video Processing Platform (VPP) market. The SMEs and large enterprises are integrated with technological advancements such as video analytics, artificial intelligence, machine learning, and real-time advertising. North America is witnessing high adoption of cloud and mobility and has advanced IT infrastructure which will reduce the operational cost for various verticals. Moreover, the presence of leading players such as Amagi, NVIDIA Corporation, Imagine Communications, and others will also create demand for the video processing platform market.

Top Market Players
Various notable players operating in the market include Amagi, NVIDIA Corporation, Imagine Communications, Appear AS, SeaChange International, InPixal, MediaKind, Vantrix Corporation, MediaMelon Inc., Kaltura Inc., among others.

Key Developments:

• • In 2021, MediaKind launched MediaKind Engage with extraordinary direct-to-consumer fan experiences. It is an end-to-end portfolio and deep expertise in delivering advanced video and cloud workflow operations.
  • In 2020, Appear AS launched new video networking features on the ground-breaking X platform. The platform will provide optimized latency with UHD resolution with flexible HDR support featuring TICO, JPEG2K, AVC, and HEVC.

Segments covered in the Report:
The global Video Processing Platform (VPP) market has been segmented on the basis of Vertical, Application, Content Type, Component and regions. Based on Vertical, the market is segmented into Education, Media & Entertainment, Manufacturing, Healthcare, and Others. Based on Application, the market is segmented into Video Upload & Ingestion, Dynamic Ad Insertion, Video Transcoding & Processing. Based on Content Type, the market is segmented into Real-Time/Live, On-Demand. Based on Component the market is segmented into Hardware, Platform, Services.

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Key questions answered in this research report:

• • At what pace is global Video Processing Platform (VPP) market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Video Processing Platform (VPP) market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Video Processing Platform (VPP) market?
  • Which vertical generated maximum revenues in 2020 and identify the most promising vertical during the forecast period?
  • What are the various application areas of global Video Processing Platform (VPP) market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2020
Market Forecast Period	2021-2028
Market Revenues (2020)	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Vertical, By Application, By Content Type, By Component, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Amagi, NVIDIA Corporation, Imagine Communications, Appear AS, SeaChange International, InPixal, MediaKind, Vantrix Corporation, MediaMelon Inc., Kaltura Inc., among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Video Processing Platform (VPP) Market by Vertical

• • Education
  • Media & Entertainment
  • Manufacturing
  • Healthcare
  • Others

Global Video Processing Platform (VPP) Market by Application

• • Video Upload & Ingestion
  • Dynamic Ad Insertion
  • Video Transcoding & Processing

Global Video Processing Platform (VPP) Market by Content Type

• • Real-Time/Live
  • On-Demand

Global Video Processing Platform (VPP) Market by Component

• • Hardware
  • Platform
  • Services

Global Video Processing Platform (VPP) Market by Region

• • North America Video Processing Platform (VPP) Market (Option 1: As a part of the free 25% customization)
    • North America Video Processing Platform (VPP) Market by Vertical
    • North America Video Processing Platform (VPP) Market by Application
    • North America Video Processing Platform (VPP) Market by Content Type
    • North America Video Processing Platform (VPP) Market by Component
    • US Video Processing Platform (VPP) Market All-Up
    • Canada Video Processing Platform (VPP) Market All-Up
  • Europe Video Processing Platform (VPP) Market (Option 2: As a part of the free 25% customization)
    • Europe Video Processing Platform (VPP) Market by Vertical
    • Europe Video Processing Platform (VPP) Market by Application
    • Europe Video Processing Platform (VPP) Market by Content Type
    • Europe Video Processing Platform (VPP) Market by Component
    • UK Video Processing Platform (VPP) Market All-Up
    • Germany Video Processing Platform (VPP) Market All-Up
    • France Video Processing Platform (VPP) Market All-Up
    • Spain Video Processing Platform (VPP) Market All-Up
    • Rest of Europe Video Processing Platform (VPP) Market All-Up
  • Asia-Pacific Video Processing Platform (VPP) Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Video Processing Platform (VPP) Market by Vertical
    • Asia-Pacific Video Processing Platform (VPP) Market by Application
    • Asia-Pacific Video Processing Platform (VPP) Market by Content Type
    • Asia-Pacific Video Processing Platform (VPP) Market by Component
    • China Video Processing Platform (VPP) Market All-Up
    • India Video Processing Platform (VPP) Market All-Up
    • Japan Video Processing Platform (VPP) Market All-Up
    • Rest of APAC Video Processing Platform (VPP) Market All-Up
  • RoW Video Processing Platform (VPP) Market (Option 4: As a part of the free 25% customization)
    • RoW Video Processing Platform (VPP) Market by Vertical
    • RoW Video Processing Platform (VPP) Market by Application
    • RoW Video Processing Platform (VPP) Market by Content Type
    • RoW Video Processing Platform (VPP) Market by Component
    • Brazil Video Processing Platform (VPP) Market All-Up
    • South Africa Video Processing Platform (VPP) Market All-Up
    • Saudi Arabia Video Processing Platform (VPP) Market All-Up
    • UAE Video Processing Platform (VPP) Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Video Processing Platform (VPP) Market All-Up

Major Players Operating in the Video Processing Platform (VPP) (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Amagi
  • NVIDIA Corporation
  • Imagine Communications
  • Appear AS
  • SeaChange International
  • InPixal
  • MediaKind
  • Vantrix Corporation
  • MediaMelon Inc.
  • Kaltura Inc.