Smart sports equipment is integrated with accelerometers, sensors, and bluetooth connectivity, which has a negligible impact on its usability. These types of equipment collect, track, and analyze data related to an athlete’s performance or technique. The continuous advancement in sports equipment is possible due to less weight and compact size of technological components to point where they could go virtually unnoticed by the athlete or user. Smart Sports Equipment such as smart balls, smart helmets, and smart sports wearables provides enhanced safety as they help in tracking heart rate and protects athletes from injuries.

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The key factors responsible for the growth of the global Smart Sports Equipment market include increasing emphasis on improving safety of sportsperson and rapid adoption of IoT. IoT enables machine-to-machine (M2M) communication, provides automation, offers accurate information without human intervention, monitors accurate data, saves an ample amount of time, which could be utilized in other tasks, and is a cost-effective solution. All these exceptional benefits of the technology are leading to increased adoption across multiple industry verticals such as BFSI, healthcare, manufacturing, retail, and others. Furthermore, the sports industry has also started adopting IoT for the manufacturing of smart sports equipment. These types of equipment help players, professionals, or armatures to track, monitor, and analyze their performance. For instance, Adidas developed IoT integrated smart football for the German national football team. The IoT sensors integrated inside the ball have the ability to detect spin, speed, strike, and flight path. Moreover, the app users could analyze the diagnostics through IoT based smart ball app, which helps in analyzing players’ performance. Therefore, the swift adoption of IoT is accelerating the growth of the smart sports equipment market.

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Based on the product, the market is segmented into smart balls, smart golf sticks, smart hockey sticks, smart rackets & bats, and others. Among these, the smart balls segment is expected to lead the market during the forecast period. This is attributed to the increasing interest of players towards games such as football, basketball, cricket, hockey, and others. These smart balls are integrated with smart chips, which helps players and their coaches to enhance the performance of a team or individual player.

On the basis of distribution channels, the market is segmented into specialty stores, franchise stores, and online stores. The franchise stores are expected to witness a higher CAGR between 2020-2027. Consumers across the world are more influenced by the brands due to the advertisement and sponsorships programs. Consumers believe that a brand could provide better quality than and varieties, which increases the traction toward franchise stores.

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Based on the region, North America is expected to dominate the market during the forecast period owing to the increasing participation of the younger generation in sports activities and the early adoption of advanced technologies in the region. On the other hand, Asia-Pacific is projected to advance at a higher CAGR during the forecast period. The government of multiple countries is taking multiple initiatives to develop sports activities in the region, which would boost the growth of the market in Asia-Pacific.

The key players operating the market include Nike, Inc., Golfsmith International Holdings Inc., PUMA SE, Adidas AG, BABOLAT VS S.A., Wilson Sporting Goods Company, HockeyShot Inc., Riddell Sports Group, Zepp Labs Inc., and Gridiron Technologies LLC.

Key Developments:

• • In 2020, Google LLC partnered with Adidas AG and EA Sports to develop a smart football kit. With this partnership “Adidas GMR Insoles” is powered by Google’s second generation Jacquard tag. It is designed to track and analyze athlete’s performance on the pitch.

The global smart sports equipment market has been segmented on the basis of product, end user, distribution channel, and region. Based on the product, the market is segmented into smart balls, smart golf sticks, smart hockey sticks, smart rackets & bats, others. Based on end user, the market is segmented into men and women. Based on the distribution channel, the market is segmented into specialty stores, franchise stores, and online stores.

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Key questions answered in this research report:

• • At what pace is global Smart Sports Equipment market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in global Smart Sports Equipment market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Smart Sports Equipment market?
  • Which product generated maximum revenues in 2019 and identify the most promising Smart Sports Equipment products during the forecast period?
  • What are the various distribution channels of global Smart Sports Equipment market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Device, By System, By Application, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Sabre GLBL Inc., Lufthansa Systems, Fujitsu, Jeppesen, IBS Software Services Pvt LTD, AIMS, Inc., Blue One Management Sa/Nv, Intelisys Aviation Systems¸ PDC Aviation, Aviolinx, Hexaware Technologies, Sheorey Digital Systems Pvt. Ltd., among others; a total of 12 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Smart Sports Equipment Market by Product

• • Smart Balls
  • Smart Golf Sticks
  • Smart Hockey Sticks
  • Smart Rackets & Bats
  • Others

Global Smart Sports Equipment Market by End User

• • Men
  • Women

Global Smart Sports Equipment Market by Distribution Channel

• • Specialty Stores
  • Franchise stores
  • Online

Global Smart Sports Equipment Market by Region

• • North America Smart Sports Equipment Market (Option 1: As a part of the free 25% customization)
    • North America Smart Sports Equipment Market by Product
    • North America Smart Sports Equipment Market by End User
    • North America Smart Sports Equipment Market by Distribution Channel
    • US Smart Sports Equipment Market All-Up
    • Canada Smart Sports Equipment Market All-Up
  • Europe Smart Sports Equipment Market (Option 2: As a part of the free 25% customization)
    • Europe Smart Sports Equipment Market by Product
    • Europe Smart Sports Equipment Market by End User
    • Europe Smart Sports Equipment Market by Distribution Channel
    • UK Smart Sports Equipment Market All-Up
    • Germany Smart Sports Equipment Market All-Up
    • France Smart Sports Equipment Market All-Up
    • Spain Smart Sports Equipment Market All-Up
    • Rest of Europe Smart Sports Equipment Market All-Up
  • Asia-Pacific Smart Sports Equipment Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Smart Sports Equipment Market by Product
    • Asia-Pacific Smart Sports Equipment Market by End User
    • Asia-Pacific Smart Sports Equipment Market by Distribution Channel
    • India Smart Sports Equipment Market All-Up
    • China Smart Sports Equipment Market All-Up
    • Japan Smart Sports Equipment Market All-Up
    • Rest of APAC Smart Sports Equipment Market All-Up
  • RoW Smart Sports Equipment Market (Option 4: As a part of the free 25% customization)
    • RoW Smart Sports Equipment Market by Product
    • RoW Smart Sports Equipment Market by End User
    • RoW Smart Sports Equipment Market by Distribution Channel
    • Brazil Smart Sports Equipment Market All-Up
    • South Africa Smart Sports Equipment Market All-Up
    • Saudi Arabia Smart Sports Equipment Market All-Up
    • UAE Smart Sports Equipment Market All-Up
    • Rest of world (remaining countries of the LAMEA region) SMART SPORTS EQUIPMENT Market All-Up

Global Smart Sports Equipment Leading Market Players (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Nike, Inc.
  • Golfsmith International Holdings Inc.
  • PUMA SE
  • Adidas AG
  • BABOLAT VS S.A.
  • Wilson Sporting Goods Company
  • HockeyShot Inc.
  • Riddell Sports Group
  • Zepp Labs Inc.
  • Gridiron Technologies LLC