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The skin lightening products are projected to witness an upsurge in demand over the forthcoming years, owing to accelerating disposable income of consumers across leading countries and the increasing consciousness associated with physical appearance. For instance, in July 2019, Petitcomo, a cosmetic brand from Korea, introduced new lightening sheet masks Ampoule Mask Black Edition and Aqua Mask White made from natural ingredients which improv tone complexion. In addition, growing awareness about the harmful impacts of synthetic products on the face has bolstered the demand for natural and organic skincare products, will further expand the market growth.

Moreover, these skin-lightening products offer various benefits such as decreases pigmentation, lightens discoloration, minimizes blemishes while giving an even skin tone to the user, driving the market growth. Increasing purchasing power of the female consumers and the improving living standards of individuals is encouraging individuals to spend on skincare products, which helps in improving their looks, propelling the skin lightening products market size. Growing emphasis of companies on research and development to introduce skin-lightening creams with advanced technology to increase their efficiency is forecast to boost the market size. For instance, in 2019, Dr. Raymond Laboratories Inc.’s leading brand LaStella launched Cellif Microbalm, a capsule balm promoting microcapsule technology to restore the natural glow. On the other edge, the strict government regulations and easy availability of cheaper alternative products are the factors hindering the growth of the skin lightening products market share in terms of revenue.

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Based on the product type, the Cream & Lotion skin lightening products are projected to grow at a higher CAGR during the forecast period owing to the increasing consumer awareness regarding the benefits offered by these products. The skin lightening cream and lotions not only brighten the skin tone but also improves the quality of the skin by providing an abundant amount of moisture to the skin. Moreover, skin brightening creams are light-weight, non-oily and easily absorbed into the skin, which makes them highly suitable for daily users.

Based on nature, the natural ingredient based skin lightening products are anticipated to lead the market over the forecast period. The consumer’s preference has significantly shifted towards natural ingredient based skincare products due to the growing awareness about their remarkable properties and the increasing trend to use chemical-free skincare products.

Based on gender, the women segment is anticipated to lead the market over the forecast period due to the rapid increase in the women workforce, coupled with the growing beauty consciousness across the globe.

Based on the distribution channel, the online are expected to grow at a higher CAGR during the forecast period owing to the rising penetration of smartphones and the availability of more extensive options to the consumers. Moreover, the online platform is becoming more popular as it provides attractive discounts and free home delivery option.

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Based on the region, the Asia-pacific region expected to grow at a higher CAGR during the forecast period due to the increasing per capita income of consumers along with increasing awareness regarding personal grooming among the population in the region. Furthermore, the inclination of consumers towards safer and chemical-free skincare products will further boost the demand for skin lightening products in Asian countries. Increasing usage of various cosmetic products such as lotions, and creams especially in China, Japan, Indonesia, and Thailand will have a positive impact on the growing demand of the market.
Various notable players operating in the market, include L’Oréal S.A., Shiseido Company Limited, Avon Products, Inc., Unilever, Beiersdorf AG, Lotus Herbals Private Limited, Himalaya Global Holdings Limited, VLCC Health Care Limited, The Estée Lauder Companies Inc., Clarins Group, Kao Corporation, Kanebo Cosmetics Inc., among others.

Key Developments:

• • In 2021, Shiseido Co., Ltd., a Japanese cosmetics company introduced a multifunctional sunscreen under the brand name Anessa. The product is made up of 50% skincare ingredients, which include m-tranexamic acid, a brightening active that suppresses the production of melanin.

  • In 2022, SkinCeuticals, a professional skincare brand, introduced Phyto A+ Brightening Treatment. The Phyto portfolio has Phyto Corrective Gel and Phyto Corrective Masque, which delivers a brighter complexion to the consumers.

  • In 2019, Kao Corporation launched its whitening moisture care range for bright and radiant skin under its Curél brand. This product launch focuses on improving the skin moisture level and brightening of freckles and dark spots of the user.
  • In 2017, Shiseido Company limited launched a new cream to eliminate wrinkles around the lips and eyes while providing whitening effects in China and Japan.

The Global Skin Lightening Products Market has been segmented on the basis of product type, nature, gender, distribution channel, and key regions. Based on product type, the market is segmented into cream & lotion, foam, gel, serum & toner, scrub, and others. Based on nature, the market is segmented into natural, synthetic, and organic. Based on gender, the market is segmented into men and women. Based on distribution channel, the market is segmented into online stores, hypermarkets, specialized stores, and others.

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Key questions answered in this research report:

• • At what pace is the Global Skin Lightening Products Market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the Skin Lightening Products Market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the Global Skin Lightening Products Market?
  • What are the various nature areas of the Global Skin Lightening Products Market and how they are poised to grow?
  • Which product generated maximum revenues in 2019 and identify the most promising products during the forecast period?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Value (USD Million)
Market Segment	By Product Type, By Nature, By Gender, By Distribution Channel, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	L’Oréal S.A., Shiseido Company Limited, Avon Products, Inc., Unilever, Beiersdorf AG, Lotus Herbals Private Limited, Himalaya Global Holdings Limited, VLCC Health Care Limited, The Estée Lauder Companies Inc., Clarins Group, Kao Corporation, Kanebo Cosmetics Inc.; a total of 12 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation:

Global Skin Lightening Products Market by Product Type

• • Cream & Lotion
  • Foam
  • Gel
  • Serum & Toner
  • Scrub
  • Others

Global Skin Lightening Products Market by Nature

• • Synthetic
  • Organic
  • Natural

Global Skin Lightening Products Market by Gender

• • Men
  • Women

Global Skin Lightening Products Market by Distribution Channel

• • Online
  • Hypermarkets
  • Specialized Stores
  • Others

Global Skin Lightening Products Market by Region

• • North America Skin Lightening Products Market
    Option 1: As a part of the free 25% customization
    • By Product Type
    • By Nature
    • By Gender
    • By Distribution Channel
    • United States of America (US) Market All-Up
    • Canada Market All-Up
  • Europe Skin Lightening Products Market
    Option 2: As a part of the free 25% customization
    • By Product Type
    • By Nature
    • By Gender
    • By Distribution Channel
    • United Kingdom (UK) Market All-Up
    • Germany All-Up Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Skin Lightening Products Market
    Option 3: As a part of the free 25% customization
    • By Product Type
    • By Nature
    • By Gender
    • By Distribution Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • ROW Skin Lightening Products Market
    Option 4: As a part of the free 25% customization
    • By Product Type
    • By Nature
    • By Gender
    • By Distribution Channel
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Global Skin Lightening Products Leading market players (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • L’Oréal S.A.
  • Avon Products, Inc.
  • Unilever
  • Shiseido Company Limited
  • The Estée Lauder Companies Inc.
  • Beiersdorf AG
  • Lotus Herbals Private Limited
  • Himalaya Global Holdings Limited
  • VLCC Health Care Limited
  • Clarins Group
  • Kao Corporation
  • Kanebo Cosmetics Inc.