The main goal of the skin lightening products is to lighten sor fade the skin complexion beyond its natural tone. The skin lightening products can be categorized into numerous varieties such as cream & lotion, gel, foam, serum & toner, scrub, and other skin brightening products. These products lighten the dark areas of the skin and help in achieving an overall lighter complexion. They are also used by people to eliminate age spots and acne scars of the face. The skin lighteners consist of a combination of active ingredients that reduces the amount of melanin in the skin where it is applied.

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Growing consciousness regarding the physical appearance along with increasing disposable income of consumers across major economies is the major key drivers propelling the growth of the Global Skin Lightening Products Market. Rising demand for natural and organic skincare products and increasing awareness about healthy skin specially among millennials will further boost the demand for skin lightening products over the coming years. These skin lightening products reduce pigmentation, lightens discoloration, eliminates blemishes while giving an even skin tone to the user. The increasing purchasing power of the female consumers followed by the improved living standards of individuals in encouraging them to invest in skincare products, which helps in enhancing their overall looks. On the other hand, stringent government regulations and easy availability of cheaper substitute products will hamper the growing demand of the market.

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Based on the product type, the Cream & Lotion skin lightening products are projected to grow at a higher CAGR during the forecast period owing to the increasing consumer awareness regarding the benefits offered by these products. The skin lightening cream and lotions not only brighten the skin tone but also improves the quality of the skin by providing an abundant amount of moisture to the skin. Moreover, skin brightening creams are light-weight, non-oily and easily absorbed into the skin, which makes them highly suitable for daily users.

Based on nature, the natural ingredient based skin lightening products are anticipated to lead the market over the forecast period. The consumer’s preference has significantly shifted towards natural ingredient based skincare products due to the growing awareness about their remarkable properties and the increasing trend to use chemical-free skincare products.

Based on gender, the women segment is anticipated to lead the market over the forecast period due to the rapid increase in the women workforce, coupled with the growing beauty consciousness across the globe.

Based on the distribution channel, the online are expected to grow at a higher CAGR during the forecast period owing to the rising penetration of smartphones and the availability of more extensive options to the consumers. Moreover, the online platform is becoming more popular as it provides attractive discounts and free home delivery option.

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Based on the region, the Asia-pacific region expected to grow at a higher CAGR during the forecast period due to the increasing per capita income of consumers along with increasing awareness regarding personal grooming among the population in the region. Furthermore, the inclination of consumers towards safer and chemical-free skincare products will further boost the demand for skin lightening products in Asian countries. Increasing usage of various cosmetic products such as lotions, and creams especially in China, Japan, Indonesia, and Thailand will have a positive impact on the growing demand of the market.
Various notable players operating in the market, include L’Oréal S.A., Shiseido Company Limited, Avon Products, Inc., Unilever, Beiersdorf AG, Lotus Herbals Private Limited, Himalaya Global Holdings Limited, VLCC Health Care Limited, The Estée Lauder Companies Inc., Clarins Group, Kao Corporation, Kanebo Cosmetics Inc., among others.

Key Developments:

• • In 2019, Kao Corporation launched its whitening moisture care range for bright and radiant skin under its Curél brand. This product launch focuses on improving the skin moisture level and brightening of freckles and dark spots of the user.
  • In 2017, Shiseido Company limited launched a new cream to eliminate wrinkles around the lips and eyes while providing whitening effects in China and Japan.

The Global Skin Lightening Products Market has been segmented on the basis of product type, nature, gender, distribution channel, and key regions. Based on product type, the market is segmented into cream & lotion, foam, gel, serum & toner, scrub, and others. Based on nature, the market is segmented into natural, synthetic, and organic. Based on gender, the market is segmented into men and women. Based on distribution channel, the market is segmented into online stores, hypermarkets, specialized stores, and others.

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Key questions answered in this research report:

• • At what pace is the Global Skin Lightening Products Market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the Skin Lightening Products Market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the Global Skin Lightening Products Market?
  • What are the various nature areas of the Global Skin Lightening Products Market and how they are poised to grow?
  • Which product generated maximum revenues in 2019 and identify the most promising products during the forecast period?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Value (USD Million)
Market Segment	By Product Type, By Nature, By Gender, By Distribution Channel, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	L’Oréal S.A., Shiseido Company Limited, Avon Products, Inc., Unilever, Beiersdorf AG, Lotus Herbals Private Limited, Himalaya Global Holdings Limited, VLCC Health Care Limited, The Estée Lauder Companies Inc., Clarins Group, Kao Corporation, Kanebo Cosmetics Inc.; a total of 12 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation:

Global Skin Lightening Products Market by Product Type

• • Cream & Lotion
  • Foam
  • Gel
  • Serum & Toner
  • Scrub
  • Others

Global Skin Lightening Products Market by Nature

• • Synthetic
  • Organic
  • Natural

Global Skin Lightening Products Market by Gender

• • Men
  • Women

Global Skin Lightening Products Market by Distribution Channel

• • Online
  • Hypermarkets
  • Specialized Stores
  • Others

Global Skin Lightening Products Market by Region

• • North America Skin Lightening Products Market
    Option 1: As a part of the free 25% customization
    • North America Skin Lightening Products Market by Product Type
    • North America Skin Lightening Products Market by Nature
    • North America Skin Lightening Products Market by Gender
    • North America Skin Lightening Products Market by Distribution Channel
    • United States of America (US) Skin Lightening Products Market All-Up
    • Canada Skin Lightening Products Market All-Up
  • Europe Skin Lightening Products Market
    Option 2: As a part of the free 25% customization
    • Europe Skin Lightening Products Market by Product Type
    • Europe Skin Lightening Products Market by Nature
    • Europe Skin Lightening Products Market by Gender
    • Europe Skin Lightening Products Market by Distribution Channel
    • United Kingdom (UK) Skin Lightening Products Market All-Up
    • Germany All-Up Skin Lightening Products Market All-Up
    • France Skin Lightening Products Market All-Up
    • Spain Skin Lightening Products Market All-Up
    • Rest of Europe Skin Lightening Products Market All-Up
  • Asia-Pacific Skin Lightening Products Market
    Option 3: As a part of the free 25% customization
    • Asia-Pacific Skin Lightening Products Market by Product Type
    • Asia-Pacific Skin Lightening Products Market by Nature
    • Asia-Pacific Skin Lightening Products Market by Gender
    • Asia-Pacific Skin Lightening Products Market by Distribution Channel
    • China Skin Lightening Products Market All-Up
    • India Skin Lightening Products Market All-Up
    • Japan Skin Lightening Products Market All-Up
    • Rest of APAC Skin Lightening Products Market All-Up
  • ROW Skin Lightening Products Market
    Option 4: As a part of the free 25% customization
    • RoW Skin Lightening Products Market by Product Type
    • RoW Skin Lightening Products Market by Nature
    • RoW Skin Lightening Products Market by Gender
    • RoW Skin Lightening Products Market by Distribution Channel
    • Brazil Skin Lightening Products Market All-Up
    • South Africa Skin Lightening Products Market All-Up
    • Saudi Arabia Skin Lightening Products Market All-Up
    • UAE Skin Lightening Products Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Skin Lightening Products Market All-Up

Global Skin Lightening Products Leading market players (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • L’Oréal S.A.
  • Avon Products, Inc.
  • Unilever
  • Shiseido Company Limited
  • The Estée Lauder Companies Inc.
  • Beiersdorf AG
  • Lotus Herbals Private Limited
  • Himalaya Global Holdings Limited
  • VLCC Health Care Limited
  • Clarins Group
  • Kao Corporation
  • Kanebo Cosmetics Inc.