Sensitive toothpaste market is accounted for USD 1,059 Million in 2020, growing at a CAGR of 5.9% during the forecast period.

Introduction of the Sensitive Toothpaste Market Report

Sensitive toothpaste has preservatives that helps desensitize or protect the sensitive parts of the teeth. Sensitive toothpaste helps in covering the exposed dentinal tubules or by desensitizing the nerve ending in dentinal tubules. It contains ingredients like fluoride, which strengthen tooth enamel and prevent tooth decay and potassium nitrate which is known for “nerve calming”.

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Market Dynamic
Key Drivers and Emerging Trends

Frequent change in consumer taste and preference, changing lifestyle and cascade consumption of alcohol and tobacco has given rise to oral problem and tooth sensitivity. A rise in such problems has influenced people to opt for sensitive toothpaste. In addition, rising habits of unhealthy eating among children and adults have given rise to many dental problems and have increased the consumption of sensitive toothpaste products. As a result, increased incompetent oral care habits among consumers have resulted in the growth of the sensitive toothpaste market.

Additionally, sensitive toothpaste manufacturers are offering multiple benefits, which will further create demand in the market. For instance, companies such as GlaxoSmithKline are making sensitive toothpaste made with herbal ingredients offers multi care, deep clean, repair and protection and teeth whitening. Hence addition of natural and herbal content can be the key factor for the market growth of global sensitive toothpaste market.

Restraint in the Sensitive Toothpaste Market

However, usage of sensitive toothpaste has some side effects such as oral discomfort, a swollen gum, oral pain, swollen tongue which can possibly hamper the market of sensitive toothpaste.

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Type – Segment Analysis
Based on type, the rapid relief segment is expected to witness higher growth in the coming years as growing adoption for repair and protect sensitive toothpaste gives sensitive protection by building a layer of fluoride has encouraged many consumers. For instance, in 2020, GSK Consumer Healthcare launched sensitivity and gum, a dual-action Toothpaste with a low scrapping formula for the different age groups of consumers

Distribution Channel – Segment Analysis

Based on distribution, the Pharmacies and drug stores segment is expected to witness higher sales in the coming years. Availability of different brands, recommendations by doctors for sensitivity related problems and increasing awareness about oral healthcare is expected to drive the demand.

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Regional – Segment Analysis

Asia Pacific is expected to grow as the largest market for sensitive toothpaste globally during the forecast period owing to the rising demand for natural ingredient based sensitive toothpaste supported growing awareness towards dental hygiene. According to WHO, more than 34% population in India are suffering from oral sensitivity problems. Additionally, the presence of leading players including Colgate, Sensodyne, and Tom’s will also support market growth in the region.

Top Market Players

Various notable players operating in the market, include, Colgate, Sensodyne, Toms of maine, GSK, Church and dwight co., Dr. wild & co., Hindustan unilever, Himalaya, Procter & gamble, Squigle, Inc., and among others.

Key Developments:

• • In 2019, Procter & Gamble’s sub-brand Crest introduced new gum and sensitivity toothpaste which treats sensitivity within three days. Crest gum and sensitivity uses stannous fluoride, which neutralizes plaque bacteria.

Segments covered in the Report:

The global Sensitive Toothpaste Market has been segmented based on type, distribution, and region. Based on type, the market is segmented into whitening, rapid relief, herbal, and others. Based on distribution channel, market is segmented into Supermarkets/Hypermarkets, Convenience Store, Pharmacies and Drug Store and Online.

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Key questions answered in this research report:

• • At what pace is Sensitive Toothpaste market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Sensitive Toothpaste Market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the Sensitive Toothpaste market?
  • Which type generated maximum revenues in 2020 and identify the most promising type during the forecast period?
  • What are the various distribution channel of Sensitive Toothpaste Market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Sensitive Toothpaste Market by Type

• • Whitening
  • Rapid relief
  • Herbal
  • Others

Global Sensitive Toothpaste Market by Distribution Channel

• • Convenience Stores
  • Supermarket/hypermarkets
  • Pharmacies & drug stores
  • Online

Global Sensitive Toothpaste Market by Region

• • North America Sensitive Toothpaste Market (Option 1: As a part of the free 25% customization)
    • North America Sensitive Toothpaste Market by type
    • North America Sensitive Toothpaste Market by distribution channel
    • US Sensitive Toothpaste Market All-Up
    • Canada Sensitive Toothpaste Market All-Up
  • Europe Sensitive Toothpaste Market (Option 2: As a part of the free 25% customization)
    • Europe Sensitive Toothpaste Market by type
    • Europe Sensitive Toothpaste Market by distribution channel
    • UK Sensitive Toothpaste Market All-Up
    • Germany Sensitive Toothpaste Market All-Up
    • France Sensitive Toothpaste Market All-Up
    • Spain Sensitive Toothpaste Market All-Up
    • Rest of Europe Sensitive Toothpaste Market All-Up
  • Asia-Pacific Sensitive Toothpaste Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Sensitive Toothpaste Market by type
    • Asia-Pacific Sensitive Toothpaste Market by distribution channel
    • China Sensitive Toothpaste Market All-Up
    • India Sensitive Toothpaste Market All-Up
    • Japan Sensitive Toothpaste Market All-Up
    • Rest of APAC Sensitive Toothpaste Market All-Up
  • RoW Sensitive Toothpaste Market (Option 4: As a part of the free 25% customization)
    • RoW Sensitive Toothpaste Market by type
    • RoW Sensitive Toothpaste Market by distribution channel
    • Brazil Sensitive Toothpaste Market All-Up
    • South Africa Sensitive Toothpaste Market All-Up
    • Saudi Arabia Sensitive Toothpaste Market All-Up
    • UAE Sensitive Toothpaste Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Sensitive Toothpaste Market All-Up

Major Players Operating in the Sensitive Toothpaste market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Colgate
  • Sensodyne
  • Toms of maine
  • GSK
  • Church and dwight co.
  • wild & co.
  • Hindustan unilever
  • Himalaya
  • Procter & gamble
  • Squigle, Inc.