Introduction of the Saudi Arabia Fruit Juice Market Report

Fruit juice refers to a drink that is made from the extraction or pressing of different types of fruits and is mostly consumed as a beverage or used as an ingredient or flavoring in foods and other beverages. The fruit juices are generally described under three categories: concentrate, not from concentrate, and freshly squeezed. Different variety of fruit juice offers various nutritional benefits such as cranberry juice helps in building the ability to protect against urinary tract infections (UTIs), whereas tomato juice has a high content of vitamin C.

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Market Dynamic

Key Drivers and Emerging Trends

The Saudi Arabia fruit juice market is anticipated to witness strong demand during the forecast period due to the drastic fall in the consumption of soft drinks such as coco-cola, favored sodas and other drinks. The consumers in the country have significantly shifted towards fruit juices as they have less sugar, no artificial coloring, artificial sweetener, and caffeine. Along with this, the changing lifestyle pattern and the altering eating patterns of individuals have encouraged them to opt for an affordable, healthy, and quick source of nutrition such as packaged fruit juices. Moreover, the expanding consumer-base and the introduction of different flavors of fruit juices are two other factors that are driving the market growth.

Saudi Arabia has a sizeable Muslim population. There has been an increase in the demand for halal food, which includes natural, organic, and ethically sourced ingredients with proven credentials. This factor has increased the demand for a variety of fruit juice such as beetroot, orange, mix fruit, apple, and mango juice. The country has a year-round hot climate, which encouraged people to stay hydrated regularly, thus indirectly surging the growth of the market. Furthermore, the intake of beverages is quite common in the country, with high consumption of fruit juice and energy drinks among the young adult Saudis. According to the GMI research analysis, over 14% of the profit incurred from the sales of beverages came from individuals within the age group of 18 to 24 years. Thus, the combination of these factors is creating new growth opportunities for the market over the coming years.

Impact of COVID-19 on the Saudi Arabia Fruit Juice Market

The outbreak of COVID-19 has positively impacted the demand of the market as the consumers are becoming more health-conscious in order to fight against the coronavirus. Individuals are opting for different flavors of fruit juice to improve their immune system. The consumption of vitamin C and A-rich diet provides protection from several viruses and infections. Moreover, orange and grapes have an adequate amount of vitamin B-6, vitamin B-9, and Zinc, which helps the body quickly recover from cold and fever. All these exceptional benefits of fruits are motivating people to opt for fruit juices.

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Type – Segment Analysis

Based on the type, the 100% fruit juice segment is anticipated to dominate the market during the forecast period. This is mainly due to the increasing demand for pure fruit juice, especially among the parents and young adult consumers is a major factor that is surging the growth of the segment in the market.

Flavour – Segment Analysis

On the basis of the flavour, the mix fruit segment is expected to lead the market during the forecast period. The ability to mix fruit juice to reduce cancer risk, improve their immune system, remove toxins from your body, and aid digestion are encouraging the consumers to opt for mixed fruit juice rather than opting for specific fruit juice. The mixed fruit juice is an amazing healthy blend of fresh fruits, packaged with the energy and nutrition of fruits such as banana, apricot, and watermelon.

Distribution Channel – Segment Analysis:

On the basis of distribution channel, the supermarkets and hypermarkets segment is predicted to lead the market during the forecast period. The easy availability of various types of brands and flavours is one of the major factor that is contributing to the segment growth. Additionally, the introduction of new products and attractive discount offers will further increase the demand of the segment in the market.

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Segments covered in the Report:

The Saudi Arabia Fruit Juice market has been segmented on the basis of Product, Distribution Channel and Flavour. Based on Product, the market is segmented into 100% Fruit Juice, Nectars, Concentrates and Others. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Online, Specialty Stores, Convenience Stores and Others. Based on Flavour, the market is segmented into Orange, Apple, Mango, Mixed Fruit and Others. 

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Key questions answered in this research report:

• • At what pace is Saudi Arabia Fruit Juice market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Saudi Arabia Fruit Juice market? What will be the impact of drivers and restraints in the future?
  • Which type generated maximum revenues in 2019 and identify the most promising type during the forecast period?
  • What are the various Distribution Channels of Saudi Arabia Fruit Juice market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Product, By Distribution Channel, By Flavour
Regional Coverage	Saudi Arabia
Companies Profiled	Profiles of Top 10 Major Companies Operating in “Saudi Arabia Fruit Juice Market”
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Saudi Arabia Fruit Juice Market by Product

• • 100% Fruit Juice
  • Nectars
  • Concentrates
  • Others

Saudi Arabia Fruit Juice Market by Distribution Channel

• • Hypermarkets & Supermarkets
  • Specialty Stores
  • Online
  • Convenience Stores
  • Others

Saudi Arabia Fruit Juice Market by Flavour

• • Orange
  • Apple
  • Mango
  • Mixed Fruit
  • Others