Frozen food is the food products that undergo the freezing process and are kept frozen and preserved until used. The food is preserved by a freezing process, which slows down decomposition by turning excess moisture into ice and inhibiting microorganism growth. There is no change to the carbohydrate, protein, and fat content of the frozen food products. The frozen food market comprises various food products, including vegetables & fruits, meat & poultry, seafood, soups, and ready to eat meals.

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The growing demand of ready-to-eat food products due to the changing lifestyle and increasing number of working-class individuals are the major factors that are responsible for the growth of the frozen food market in Saudi Arabia. In addition to this, hectic work style and rising trend of women employment have been shifting the consumers’ preferences towards shelf-stable products and foods that require minimal preparation to cook. This factor has propelled the demand for frozen products, including frozen meat, soups, frozen bakery products, and confectionery products among other products.

Various exceptional features of frozen foods that includes extended shelf life, easier storage, preserved nutrition at peak ripeness, reduction in food waste, and cost effectiveness are some of the major factors augmenting the demand of the frozen foods among consumers. The recent outbreak of the COVID-19 pandemic has also contributed to the growth in the demand of frozen food product owing to the benefit of limited grocery store trips to buy fresh vegetables and fruits, long shelf-life, and easy preparation methods.

Increasing demand for frozen foods, including frozen vegetables & fruits, potatoes, and non-veg products among hotels, caterers, restaurants, resorts, and fast food chains is expected to support the growth of the Saudi Arabia frozen food market. Additionally, the growing residential and hospitality sector, coupled with the ongoing major infrastructural projects including the Neom Business City, Four Season Jeddah Croniche, Qiddiya City, Jabal Omar Projects, and Murcia Residential Project, among other, is anticipated to augment the growth of food market, thereby stimulating the demand of frozen foods over the forecast period. However, the rising preference for fresh and natural food products and the growing demand of constant temperature monitoring of frozen food products may hamper the growth of the Saudi Arabia Frozen Food market.

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Based on the product, the market is segmented into fruits & vegetables, dairy, bakery, meat & seafood, convenience food & ready meals, and others. The convenience food & ready meals segment is projected to grow at a higher CAGR, primarily due to the increasing consumer preference toward foods that require less time and effort to cook and eat. Additionally, the growing number of the working population, changing lifestyle patterns, and the increasing disposable income have been driving the need for convenience food & ready-to-eat products.

Based on the type, the market is segmented into raw material, half cooked, and ready-to-eat. The ready-to-eat segment is estimated to witness a higher CAGR during the forecast period owing to the convenience, time efficiency, all year availability, shelf-stability, and safety features of these food products. In addition to this, the wide availability of a range of healthy and convenient readymade meal such as meats, cheese, prepared sandwiches, salads bread, doughnuts, cereals, chips, crackers, nut mixes, and candy, among other products is further augmenting the demand of the ready-to-eat frozen food products.

Based on consumption, the market is segmented into food service and retail. The retail segment is anticipated to grow at a higher CAGR in the market, owing to the increasing number of supermarkets, hypermarkets, grocery shops, and convenience stores in the country. Moreover, growth in the organized retail sector, cold chain facilities in the modern grocery and food stores, along with the increasing trend of on-the-go consumption of food products are expected to further propel the growth of the market over the forecast period.

Based on the distribution channel, the market is segmented into offline and online. The growing penetration of the online platforms and convenient for consumers to pick their preferred products from home are some of the prominent factors which are contributing to the growth of the segment. Furthermore, the growing penetration of the internet and smartphone usage, dedicated apps, and emerging online secure payment methods are further fuelling the overall online distribution channel segment of the market.

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Various notable players operating in the market include General Mills Inc., The Savola Group, Nestle S.A., Sunbulah Group, Americana Group, Inc., Halwani Bros, Tanmiah Food Group, Al Karamah Dough, McCain Foods Limited, and The Unilever Group among other.

Key Market Developments: 

• • In 2019, US food manufacturer General Mills collaborated with Ahmad A. Abed Trading Co., one of the leading producer of bread and pastries in Saudi Arabia to introduce Pillsbury foodservice products and bakery goods, a company that offers a full range of frozen dough, flour, and healthy mixes in the market. This partnership would help in expanding business of General Mills in the Saudi Arabia market by providing high-quality ingredients and raw materials for the baking industry.
  • The Savola Group, one of the leading food and retail investment group in the MENAT (Middle East, North Africa, and Turkey) region, acquired 51 percent stake in Al Kabeer Group, a Dubai-based frozen food company with operations in Saudi Arabia, the UAE, Bahrain, and Oman. This acquisition is expected to expand the product portfolio of The Savola Group in the frozen food business segment.

The Saudi Arabia Frozen Food market segmented on the basis of product, type, consumption, and distribution channel. Based on the product, the market is segmented into fruits & vegetables, dairy, bakery, meat & seafood, convenience food & ready meals, and others. Based on the type, the market is segmented into raw material, half cooked, and ready-to-eat. Based on consumption, the market is segmented into food service and retail. Based on the distribution channel, the market is segmented into offline and online.

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Key questions answered in this research report:

• • At what pace is Saudi Arabia Frozen Food market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Saudi Arabia Frozen Food market? What will be the impact of market drivers and market restraints in the future?
  • Which type generated maximum revenues in 2019 and identify the most promising type during the forecast period?
  • What are the various products in Saudi Arabia Frozen Food market and how they are poised to grow?
  • What companies are the major participants in Saudi Arabia Frozen Food market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Product, By Type, By Consumption, By Distribution Channel
Regional Coverage	Saudi Arabia
Companies Profiled	General Mills Inc., The Savola Group, Nestle S.A., Sunbulah Group, Americana Group, Inc., Halwani Bros, Tanmiah Food Group, Al Karamah Dough, McCain Foods Limited, and The Unilever Group among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Saudi Arabia Frozen Food Market by Product

• • Fruits & Vegetables
  • Frozen Fruits
  • Frozen Vegetables
  • Frozen Potatoes
  • Other Vegetables
  • Dairy Products
  • Bakery Products
  • Bread & Pizza Crusts
  • Others Bakery Products
  • Meat & Sea Foods
  • Convenience Food & Ready Meals
  • Others

Saudi Arabia Frozen Food Market by Type

• • Raw Material
  • Half Cooked
  • Ready-to-Eat

Saudi Arabia Frozen Food Market by Consumption

• • Food Service
  • Retail

Saudi Arabia Frozen Food Market by Distribution Channel

• • Offline
  • Online

Saudi Arabia Frozen Food Leading Market Players (Option: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • General Mills Inc.
  • The Savola Group
  • Nestle S.A.
  • Sunbulah Group
  • Americana Group, Inc.
  • Halwani Bros
  • Tanmiah Food Group
  • Al Karamah Dough
  • McCain Foods Limited
  • The Unilever Group