Introduction

Frozen food is the food products that undergo the freezing process and are kept frozen and preserved until used. A food is preserved by freezing the food to increase the shelf life by slowing down rotting by turning excess moisture into ice and slowing microorganism growth. Freezing doesn’t affect the protein, carbohydrate and fat content of food products. As people are becoming more busy and change in lifestyle has made manufacturers to launch variety of frozen food such as vegetables & fruits, meat & poultry, seafood, soups, and ready to eat meals etc. Growing popularity of ready to eat meals owing to technological advancement in food industry is driving the demand for frozen foods, including frozen vegetables & fruits, potatoes, and non-veg products.

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Main Saudi Arabia Frozen Food Market Drivers

Primary factors driving Saudi Arabia frozen food market are growing demand of ready-to-eat food products due to the changing lifestyle, increasing number of working-class individuals and expanding cold-chain distribution networks for frozen food items primarily in retail outlets like supermarkets. Frozen processed food items like cold drinks, frozen halal meat and flavoured milk products, are some of the popular frozen food items in Saudi Arabia. Moreover, busy lifestyles and rise in women’s participation in the workforce in the country, are positively impacting the frozen food market in Saudi Arabia. As per Saudi Arabia’s General Authority of Statistics (GASTAT) report, female (aged between 15-24) participation in the labor force has increased from 48% in quarter 2 to 50.1% in quarter 3 2022. As the participation of female rises in the workforce, the demand for convenience food items like frozen food is expected to increase, as these food items requires less preparation time and have longer lifespan.

Frozen food items are gaining popularity in food and beverage industry of Saudi Arabia owing to its exceptional features such as includes extended shelf life, easier storage, preserved nutrition at peak ripeness, reduction in food waste, and cost effectiveness. Expanding residential and hospitality sector, coupled with the ongoing major infrastructural projects including the Neom Business City, Four Season Jeddah Croniche, Qiddiya City, Jabal Omar Projects, and Murcia Residential Project, are accelerating the market growth However, constant temperature monitoring of frozen food products may hamper the growth of the Saudi Arabia Frozen Food market.

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Based on the product, the market is segmented into fruits & vegetables, dairy, bakery, meat & seafood, convenience food & ready meals, and others. The convenience food & ready meals segment is projected to grow at a higher CAGR, primarily due to the increasing consumer preference toward foods that require less time and effort to cook and eat. Additionally, the growing number of the working population, changing lifestyle patterns, and the increasing disposable income have been driving the need for convenience food & ready-to-eat products.

Based on the type, the market is segmented into raw material, half cooked, and ready-to-eat. The ready-to-eat segment is estimated to witness a higher CAGR during the forecast period owing to the convenience, time efficiency, all year availability, shelf-stability, and safety features of these food products. In addition to this, the wide availability of a range of healthy and convenient readymade meal such as meats, cheese, prepared sandwiches, salads bread, doughnuts, cereals, chips, crackers, nut mixes, and candy, among other products is further augmenting the demand of the ready-to-eat frozen food products.

On the basis of consumption, the market is further segmented into food service and retail. Retail segment is projected to grow at a higher CAGR, primarily driven by increasing number of supermarkets, hypermarkets, grocery shops, and convenience stores in KSA. Moreover, growth in the organized retail sector, cold chain facilities in the modern grocery and food stores, along with the increasing trend of on-the-go consumption of food products are expected to further propel the growth of the market over the forecast period.

Based on the distribution channel, the market is segmented into offline and online. The growing penetration of the online platforms and convenient for consumers to pick their preferred products from home are some of the prominent factors which are contributing to the growth of the segment. Furthermore, the growing penetration of the internet and smartphone usage, dedicated apps, and emerging online secure payment methods are further fuelling the overall online distribution channel segment of the market.

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Various notable players operating in the market include General Mills Inc., The Savola Group, Nestle S.A., Sunbulah Group, Americana Group, Inc., Halwani Bros, Tanmiah Food Group, Al Karamah Dough, McCain Foods Limited, and The Unilever Group among other.

Key Market Developments: 

• • In November 2019, General Mills, a major food processing company based out of United States partnered with Ahmad A. Abed Trading to launch Pillsbury foodservice products and bakery goods in Saudi Arabia. With this partnership company plans to expand its presence in the Saudi Arabia’s market by providing high-quality ingredients and raw materials to the baking industry.
  • In May 2018, Savola Group, a leading food and retail investment group based in Saudi Arabia announced that it has acquired 51% stake in Al Kabeer Group SAR 565.5 million, to expand its frozen food segment.

The Saudi Arabia Frozen Food market segmented on the basis of product, type, consumption, and distribution channel. Based on the product, the market is segmented into fruits & vegetables, dairy, bakery, meat & seafood, convenience food & ready meals, and others. Based on the type, the market is segmented into raw material, half cooked, and ready-to-eat. Based on consumption, the market is segmented into food service and retail. Based on the distribution channel, the market is segmented into offline and online.

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Key questions answered in this research report:

• • At what pace is Saudi Arabia Frozen Food market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Saudi Arabia Frozen Food market? What will be the impact of market drivers and market restraints in the future?
  • Which type generated maximum revenues in 2019 and identify the most promising type during the forecast period?
  • What are the various products in Saudi Arabia Frozen Food market and how they are poised to grow?
  • What companies are the major participants in Saudi Arabia Frozen Food market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Saudi Arabia Frozen Food Market by Product

• • Fruits & Vegetables
  • Frozen Fruits
  • Frozen Vegetables
  • Frozen Potatoes
  • Other Vegetables
  • Dairy Products
  • Bakery Products
  • Bread & Pizza Crusts
  • Others Bakery Products
  • Meat & Sea Foods
  • Convenience Food & Ready Meals
  • Others

Saudi Arabia Frozen Food Market by Type

• • Raw Material
  • Half Cooked
  • Ready-to-Eat

Saudi Arabia Frozen Food Market by Consumption

• • Food Service
  • Retail

Saudi Arabia Frozen Food Market by Distribution Channel

• • Offline
  • Online

Saudi Arabia Frozen Food Leading Market Players (Option: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • General Mills Inc.
  • The Savola Group
  • Nestle S.A.
  • Sunbulah Group
  • Americana Group, Inc.
  • Halwani Bros
  • Tanmiah Food Group
  • Al Karamah Dough
  • McCain Foods Limited
  • The Unilever Group