The fragrance has improved the personal grooming habits of individuals. It is a mixture of fragrant essential oil or other aroma compounds and solvents. Fragrance products such as perfumes and deodorants have become the essential day-to-day products for the general public and are used to express personal panache, self-reliance, and individuality. Perfume, deodorants, and other products are types of fragrances which are available through various distribution channel in the market.

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The growing importance of personal hygiene and grooming among consumers is one of the key drivers of the Saudi Arabia fragrance market. The other key factors supporting the growth of the Saudi Arabia fragrance market are the rising standard of living, increasing penetration of social media, followed by the growing trend of online retail among the Saudi population. Moreover, the rising disposable income, along with the growing concern regarding the personal fitness among young population, will boost the demand for the Saudi Arabia fragrance market. Increasing awareness of beauty care products, coupled with the rising working women population, will further drive the market growth during the forecast period. In addition to this, the availability of a wide range of fragrance products and an increase in the demand for clean label products among the consumers will energize the market growth. Furthermore, numerous leading players are focusing on launching attractive packaging, advertainment, and promotional activity, which will increase the market visibility of fragrance products. The factors hampering the growth of the Saudi Arabia fragrance market are the increasing incidences of skin allergies due to the usage of chemical ingredients in these products and the availability of counterfeit products in the market.

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Based on the Product Type, the Perfume segment is expected to grow at a higher CAGR during the forecast period due to the growing demand for exotic products among the young population. In addition to this, the increasing awareness regarding personal hygiene and the high availability of diversified portfolio in retail shops are expected to drive the growth of the perfume segment in the coming years.

Based on the application, the Personal Care segment is anticipated to witness a faster CAGR in the Saudi Arabia fragrance market owing to the rising working-class population, which is creating strong demand for personal care products such as deodorants and perfumes. Furthermore, the increasing consumer preference for natural personal care products will further boost the personal care segment.

Based on the distribution channel, the offline segment accounted to hold the largest share in the Saudi Arabia Fragrance market due to the growing demand for various fragrance products through various offline channels such as brand outlets, hypermarkets & supermarkets, directs selling, and drug stores. On the other hand, the online segment is projected to grow at a higher CAGR over the forecast period owing to the rising penetration of social media such as Youtube, Facebook & Instagram, and smartphone users. Moreover, the rising trend of online retail, along with the increasing standards of living, is further driving the growth of the offline segment.

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Various notable players operating in the market include Arabian Oud, Loreal Group, Unilever, The Procter & Gamble Company, Perfumania Holdings Inc., Calvin Klein Inc., Elizabeth Arden Inc., Estee Lauder Companies, Symrise AG, and Avon Products Inc., among others.

The Saudi Arabia Fragrance market has been segmented on the basis of Product Type, Application, and Distribution Channel. Based on Product Type, the market is segmented into Deodorants, Perfumes and Others. Based on Application, the market is segmented into Personal Care, Household Care and Others. Based on Distribution Channel, the market is segmented into Offline and Online.

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Key questions answered in this research report:

• • At what pace is Saudi Arabia Fragrance market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Fragrance market? What will be the impact of drivers and restraints in the future?
  • Which Product Type generated maximum revenues in 2019 and identify the most promising Product Type during the forecast period?
  • What are the various Distribution Channels of Saudi Arabia Fragrance market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Product Type, By Application, By Distribution Channel
Regional Coverage	Saudi Arabia
Companies Profiled	Arabian Oud, Loreal Group, Unilever, The Procter & Gamble Company, Perfumania Holdings Inc., Calvin Klein Inc., Elizabeth Arden Inc., Estée Lauder Companies, Symrise AG, Avon Products Inc., among others; A total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

 

Market Segmentation

Saudi Arabia Fragrance Market by Product Type

• • Deodorants
  • Perfumes
  • Others

Saudi Arabia Fragrance Market by Application

• • Personal Care
  • Household Care
  • Others

Saudi Arabia Fragrance Market by Distribution Channel

• • Offline
  • Online

Major Players Operating the Fragrance (Option: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Arabian Oud
  • Loreal Group
  • Unilever
  • The Procter & Gamble Company
  • Perfumania Holdings Inc.
  • Calvin Klein Inc.
  • Elizabeth Arden Inc.
  • Estee Lauder Companies
  • Symrise AG
  • Avon Products Inc.