Saudi Arabia baby food market witnessed significant growth during the forecast period due to growing awareness about nutritional benefits of baby food among parents. Baby food products are manufactured to fulfil the nutritional requirements of babies age ranging from 6 months to 4 years. Baby food products is an alternative of breast milk which comes in different varieties and flavors which helps to enhance the overall development of the baby.

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Major Saudi Arabia Baby Food Market Market Drivers

The demand for baby food in Saudi Arabia is increasing over the years owing to the increasing parents interest towards child nutrition across the Saudi Arabia. Moreover, rising adoption of western lifestyle coupled with the increasing working women population has further boosted the baby food market. For instance, as per the Ministry of human resources and social development, female workforce participation has been increased to 37% in 2022 in Saudi Arabia. Hence, increase in the per capita income, rise in the population, hectic lifestyle of working population and change in the lifestyle will benefits the baby food market in the kingdom. Consumers are more focused towards healthy food and ready to eat products like infant milk powder and snacks which can be instantly provided to babies. In addition, parents are ready to pay premium prices to provide nutritional and safer food to baby, will propel the market growth.

Emergence of health and wellness trend among consumers are paving way for baby food manufacturers to gain traction in the Saudi Arabia. This results in increasing demand for organic baby food market. Key players such as HiPP provides organic food products in the Saudi Arabia. The rapid urbanization, adoption of modern lifestyle and increase in the household expenditure, will have a positive impact on the Saudi Arabia Baby Food Market. With the increasing trend of e-shopping, various companies are focusing on expansion of their products on various online platforms. This rise in the internet retailing will accelerate the demand of the Baby Food market. Saudi Arabia government has strict regulations to ensure the quality of products and services, specially the baby food. However, Saudi government restricted discounts on milk formula category to encourages breastfeeding as mothers milk has more nutritional benefits for infants. This will hinder the growth of the Saudi Arabia baby food market.

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Product – Segment Analysis

Based on the product, Milk formula held the highest market share in the Saudi Arabia market due to its nutritional benefits of milk formula such as protein, iron and calcium. It is considered as a substitute of breastfeeding among women. Moreover, hectic lifestyle of working population are opting milk formula for their babies. These factors will boost the milk formula segment growth.

Type – Segment Analysis

Based on type, organic segment is expected to grow at the fastest CAGR over the forecast period owing to the increasing awareness about the health benefits of organic food products among parents. Consumers are inclined towards feeding organic products to their children due to the increasing focus to provide healthier nutrition. Rising health and wellness trend will create more opportunities for organic food market.

Distribution Channel – Segment Analysis

Based on distribution channel, Hypermarket/Supermarket leads the market due to the easy availability of baby food products which have convenient operational timings. The online segment is projected to grow at highest CAGR over the next 7 years owing to the rising penetration of smartphone users along with the increasing popularity of online shopping across the kingdom. The high presence of key players on online platforms such as Amazon, which provides convenience and better price to customers. It further allows to explore multiple brands and options to consumers.

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Top Market Players

Various notable players operating in the market include Nestle S.A., Reckitt Benckiser Group plc, Danone S.A., Abbott Laboratories, Kraft Heinz Company, Hero Group GmBH, Hipp GmbH & Co. Vertrieb KG, Hain Celestial Group, Inc., DMK Deutsches Milchkontor GmbH, Holle Baby Food GmbH and United Pharmaceuticals, among others.

Key Development

• • In 2022, Nestle planned to invest USD 2 Billion in next 10 years in Saudi Arabia. Through this investment, the company planned to open new manufacturing site in 2025 for infant nutrition products and instant coffee.
  • In 2022, Danone launched dairy and plant blend baby formula. Through this expansion, the company planned to fulfil the parents need of plant-based foods for their babies.

Segments covered in the Report:

The Saudi Arabia Baby Food market has been segmented based on Product, Type, Distribution Channel and key regions. Based on Product, the market is segmented Milk Formula, Prepared Baby Food, Dried Baby Food and Others. Based on Type, the market is segmented Organic and Inorganic. Based on the Distribution Channel, the market is segmented Hypermarket, Supermarket, Specialty Stores, Convenience Stores, Online and Others.

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Key questions answered in this research report:

• • At what pace is the Saudi Arabia Baby Food market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
  • What are the various types of baby food in Saudi Arabia Baby Food market and how they are poised to grow?
  • Which product generated maximum revenues in 2022 and identify the most promising products during the forecast period?
  • What companies are the major participants Saudi Arabia Baby Food market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Saudi Arabia Baby Food Market by Product

• • Milk Formula
  • Prepared Baby Food
  • Dried Baby Food
  • Others

Saudi Arabia Baby Food Market by Type

• • Organic
  • Inorganic

Saudi Arabia Baby Food Market by Distribution Channel

• • Hypermarket
  • Supermarket
  • Specialty Stores
  • Convenience Stores
  • Online
  • Others

Leading market players (Option 1: Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Nestle S.A.
  • Ronesca
  • Almarai Co. Ltd.
  • Danone S.A.
  • Abbott Laboratories
  • Kraft Heinz Company
  • Hero Group GmBH
  • Hipp GmbH & Co. Vertrieb KG
  • Holle Baby Food GmbH
  • United Pharmaceuticals