Raising Agents Market

Raising Agents Market is anticipated to grow at a CAGR of 3.1% during forecast period and estimated to reach USD 36895 million by 2027.

Food raising agents are substances that soften bread and other baked goods by using foaming process. The foaming action produces bubbles of hydrogen and carbon dioxide gas in dough or batter, resulting in baked food items such as cookies, cakes, muffins, and bread. When a dough or batter is mixed with water, the starch in the flour forms a matrix. The most common raising agents used in bakery includes baking powder, bicarbonate of soda, cream of tartar, salt of Harts, and Yeasts.

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The primary factor contributing towards the growth of the Global Raising Agents Market includes the increasing usage of raising agents in the production of confectionery products at a global level. The growing popularity of bakery products such as bread, cookies, cakes, pastries, and tortilla among the consumers, will drastically increase the demand for raising agents. The raising agent market is directly related to the food sector, and the tremendous expansion in the latter will have a positive impact on the growth of the Global Raising Agent market over the coming years. The growing occurrence of acidity among the consumers will accelerate the demand for baking soda, as it helps in inducing acidity, which will indirectly boost the growth of the market. The manufacturers are mainly focusing on product innovation, such as the introduction of new flavors with easy blending features and smooth consistency. The continuous innovation will attract a large number of customers who are looking for different flavors of raising agents. In addition to this, the increasing investment by organizations towards the production of natural and biological food raising agents to meet the changing demand of the end-users, thereby surging the demand of the market. On the other hand, the easy availability of cheaper substitutes such as lemon juice and egg alternatives will hamper the growth of the market over the coming years.

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Based on product type, the Global Raising Agents market is segmented into Baking Powder, Baking Soda, Cream of Tartar, Organic Agents, and Others. The baking soda segment is anticipated to lead the market during the forecast period owing to the increasing consumption of baked foods across the globe. The baking powder acts as a raising agent to impart fluffiness and lightness to several products, including cakes, waffles, tarts, and pastries.

Based on the Application, the Global Raising Agents market is segmented into Bakery Products, Confectionery Products, Biscuits and Crackers, Packaged Food Products, Fried Food Products, and Others. The confectionery products are expected to grow at a higher CAGR during the forecast period owing to the increasing consumer demand for organic chocolates and the growing popularity of sugar-free confectionery products across the developed economies such as the US and Canada. The consumers are looking for low-calorie products, such as sugar-free confectionaries, to limit their sugar intake.

Based on the Distribution Channel, the Global Raising Agents market is segmented into Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others. The Hypermarkets/Supermarkets segment is expected to grow at a higher CAGR during the forecast period owing to the easy availability of a wide range of brands under one roof at attractive discount offers. Moreover, the online stores are expected to grow at a higher CAGR during the forecast period due to the 24*7 access and easy comparison of product quality and prices before choosing the right product. The online stores offer a large variety of products along with easy payment options, free home delivery, and convenient return/exchange policies.

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Based on region, the Asia-Pacific is anticipated to lead the market during the forecast period owing to the increasing demand for bakery products such as cakes, pastries, cookies, and biscuits across China, India, Japan, and Thailand. The continuous product innovation by the major food manufacturers will promote the expansion of the natural ingredient-based raising agents, thereby complementing the demand of the market in this region. Moreover, the rapid urbanization followed by the rising trend of consuming ready-to-eat food products will boost the demand for bakery products such as cookies and chocolates over the coming years.

Various notable players operating in the market include Associated British Foods PLC, Corbion N.V., McCormick & Company, Incorporated, Kraft Heinz Co., Ward Mckenzie Pty Ltd., Hansells Food Group, Hulman & Company (Clabber Girl), Dabur India Ltd. (Weikfield), Mitsubishi Corporation (Tártaros Gonzalo Castello SL), Blue Bird (India) Limited, Cargill Inc. among others.

Key Developments:

• • In 2019, Royal DSM entered into a joint venture with Cargill Inc. for the establishment of Avansya V.O.F. The 50:50 collaboration ensured the production of the calorie-free, delicious sweetener taste and steviol glycosides Reb M and Reb D molecules by the fermentation process.

The Global Raising Agents market has been segmented based on Product Type, Application, Distribution Channel, and key regions. Based on Product Type, the market is segmented Baking Powder, Baking Soda, Cream of Tartar, Organic Agents, and Others. Based on the Application, the market is segmented Bakery Products, Confectionery Products, Biscuits and Crackers, Packaged Food Products, Fried Food Products, and Others. Based on the Distribution Channel, the market is segmented Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others.

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Key questions answered in this research report:

• • At what pace is the Global Raising Agents market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the Global Raising Agents market?
  • Which Product Type generated maximum revenues in 2019 and identify the most promising Product Type during the forecast period?
  • What are the various application areas of Global Raising Agents market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation:

Global Raising Agents Market by Product Type

• • Baking Powder
  • Baking Soda
  • Cream of Tartar
  • Organic Agents
  • Others

Global Raising Agents Market by Application

• • Bakery Products
  • Confectionery Products
  • Biscuits and Crackers
  • Packaged Food Products
  • Fried Food Products
  • Others

Global Raising Agents Market by Distribution Channel

• • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores
  • Others

Global Raising Agents Market by Region

• • North America Raising Agents Market (Option 1: As a part of the free 25% customization)

• • • North America Raising Agents Market by Product Type
    • North America Raising Agents Market by Application
    • North America Raising Agents Market by Distribution Channel
    • US Raising Agents Market All-Up
    • Canada Raising Agents Market All-Up

• • Europe Raising Agents Market (Option 2: As a part of the free 25% customization)

• • • Europe Raising Agents Market by Product Type
    • Europe Raising Agents Market by Application
    • Europe Raising Agents Market by Distribution Channel
    • UK Raising Agents Market All-Up
    • Germany All-Up Raising Agents Market All-Up
    • France Raising Agents Market All-Up
    • Spain Raising Agents Market All-Up
    • Rest of Europe Raising Agents Market All-Up

• • Asia-Pacific Raising Agents Market (Option 3: As a part of the free 25% customization)

• • • Asia-Pacific Raising Agents Market by Product Type
    • Asia-Pacific Raising Agents Market by Application
    • Asia-Pacific Raising Agents Market by Distribution Channel
    • China Raising Agents Market All-Up
    • India Raising Agents Market All-Up
    • Japan Raising Agents Market All-Up
    • Rest of APAC Raising Agents Market All-Up

• • RoW Raising Agents Market (Option 4: As a part of the free 25% customization)

• • • RoW Raising Agents Market by Product Type
    • RoW Raising Agents Market by Application
    • RoW Raising Agents Market by Distribution Channel
    • Brazil Raising Agents Market All-Up
    • South Africa Raising Agents Market All-Up
    • Saudi Arabia Raising Agents Market All-Up
    • UAE Raising Agents Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Raising Agents Market All-Up

Major Players Operating the Raising Agents (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• Associated British Foods PLC
• Corbion N.V.
• McCormick & Company, Incorporated
• Kraft Heinz Co.
• Ward Mckenzie Pty Ltd.
• Hansells Food Group
• Hulman & Company (Clabber Girl)
• Dabur India Ltd. (Weikfield)
• Mitsubishi Corporation (Tártaros Gonzalo Castello SL)
• Blue Bird (India) Limited
• Cargill Inc.