Predictive analytics is a type of advanced analytics that is utilized to make predictions of unknown future events. It uses various techniques that include statistics, data mining, artificial intelligence, and machine learning, among others, to examine the current data to make predictions of the future. Predictive analytics models capture the relationship between several factors to evaluate the risk with a specific set of conditions to allocate a weightage. The businesses can efficiently understand big data for their benefit by the use of predictive analytics.

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The significant factor which is driving the growth of the global predictive analytics market includes the increasing demand for predictive analytics among the businesses owing to the growing awareness related to the generated data, which can be used for predicting the future. In addition to this, the rise in the penetration of various advanced technologies that include big data, artificial intelligence, and machine learning, among others, and increasing inclination towards digital transformation are some other factors which are bolstering the growth of the global predictive analytics market during the forecast period. The rise in the penetration of the internet is leading to the growth in the volume of data generated and the increase in the number of connected devices worldwide are attracting a large number of consumers towards the global predictive analytics market. Moreover, various benefits offered by predictive analytics such as its ability to enhance the operations, detect fraud, optimize market campaigns, and decrease the risk is a key factor boosting the market growth. One of the major factor that is restraining the growth of the global predictive analytics market includes the rising concerns related to the privacy of the collected data.

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Based on the deployment mode, the cloud segment is anticipated to increase at a higher CAGR in the global predictive analytics market during the forecast period owing to the increase in the adoption of the cloud models by various organizations as a result of the inadequate resources. Moreover, cloud-based predictive analytics is more scalable & pervasive and is easy to implement. All these factors are further driving the growth of the market in this segment.

Based on the organization size, the large enterprises segment is projected to grow at a higher CAGR over the forecast period due to the increasing penetration of predictive analytics among large enterprises to improve the delivery time of the services & products and business productivity. In addition to this, the increasing demand to study a large amount of data generated by large enterprises is also a key factor propelling the growth of this segment.

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Based on the region, the Asia-Pacific region is expected to grow at a higher CAGR during the forecast period due to the rising adoption of predictive analytics solutions as a result of growing awareness related to several advantages offered by predictive analytics across this region. Moreover, the rising adoption of advanced technologies such as artificial intelligence and machine learning in the region is also a major factor that is fuelling the growth of the predictive analytics market.

Various notable players operating in the market include IBM, Microsoft, SAS Institute Inc., Salesforce.com, Inc., SAP, Google, Oracle, Hewlett Packard Enterprise Development LP, Amazon Web Services, Inc., and Teradata, among others. 

Key Developments: 

• • In 2020, Hewlett Packard Enterprise Development LP launched HPE Ezmeral, a new software portfolio, and brand. This portfolio will speed up the data-driven transformation among the organizations. The software comprises an entire portfolio, which includes AI/ML & data analytics, IT automation, and container orchestration & management, among others.
  • In 2019, Oracle launched the Oracle analytics for the applications offering. This solution is developed for the Fusion Cloud enterprise resource planning applications, Oracle ERP Cloud, which the companies can utilize to run financial processes.

The global predictive analytics market has been segmented on the basis of component, deployment mode, organization size, vertical, and regions. Based on the component, the market is segmented into solutions and services. The solutions segment is further categorized into risk analytics, financial analytics, sales analytics, marketing analytics, web & social media analytics, customer analytics, network analytics, supply chain analytics, and others. The services segment is further segmented into professional services and managed services. Based on deployment mode, the market is segmented into on-premises and cloud. Based on organization size, the market is segmented into small & medium-sized enterprises and large enterprises. Based on vertical, the market is segmented into IT & Telecommunications, BFSI, healthcare & life sciences, retail & ecommerce, government & defense, manufacturing, transportation & logistics, energy & utilities, and others. 

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Key questions answered in this research report:

• • At what pace is the global predictive analytics market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the predictive analytics market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global predictive analytics market?
  • Which component generated maximum revenues in 2019 and identify the most promising component during the forecast period?
  • What are the various verticals of the global predictive analytics market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Component, By Deployment Mode, By Organization Size, By Vertical, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	IBM, Microsoft, SAS Institute Inc., Salesforce.com, Inc., SAP, Google, Oracle, Hewlett Packard Enterprise Development LP, Amazon Web Services, Inc., and Teradata, among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Predictive Analytics Market by Component

• • Solutions
    • Risk Analytics
    • Financial Analytics
    • Sales Analytics
    • Marketing Analytics
    • Web & Social Media Analytics
    • Customer Analytics
    • Network Analytics
    • Supply Chain Analytics
    • Others
  • Services
    • Professional Services
    • Managed Services

Global Predictive Analytics Market by Deployment Mode

• • On-Premises
  • Cloud

Global Predictive Analytics Market by Organization Size

• • Small & Medium-Sized Enterprises
  • Large Enterprises

Global Predictive Analytics Market by Vertical

• • IT & Telecommunications
  • BFSI
  • Healthcare & Life Sciences
  • Retail & Ecommerce
  • Government & Defense
  • Manufacturing
  • Transportation & Logistics
  • Energy & Utilities
  • Others

Global Predictive Analytics Market by Region

• • North America Predictive Analytics Market (Option 1: As a part of the free 25% customization)
    • North America Predictive Analytics Market by Component
    • North America Predictive Analytics Market by Deployment Mode
    • North America Predictive Analytics Market by Organization Size
    • North America Predictive Analytics Market by Vertical
    • US Predictive Analytics Market All-Up
    • Canada Predictive Analytics Market All-Up
  • Europe Predictive Analytics Market (Option 2: As a part of the free 25% customization)
    • Europe Predictive Analytics Market by Component
    • Europe Predictive Analytics Market by Deployment Mode
    • Europe Predictive Analytics Market by Organization Size
    • Europe Predictive Analytics Market by Vertical
    • UK Predictive Analytics Market All-Up
    • Germany Predictive Analytics Market All-Up
    • France Predictive Analytics Market All-Up
    • Spain Predictive Analytics Market All-Up
    • Rest of Europe Predictive Analytics Market All-Up
  • Asia-Pacific Predictive Analytics Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Predictive Analytics Market by Component
    • Asia-Pacific Predictive Analytics Market by Deployment Mode
    • Asia-Pacific Predictive Analytics Market by Organization Size
    • Asia-Pacific Predictive Analytics Market by Vertical
    • China Predictive Analytics Market All-Up
    • India Predictive Analytics Market All-Up
    • Japan Predictive Analytics Market All-Up
    • Rest of APAC Predictive Analytics Market All-Up
  • RoW Predictive Analytics Market (Option 4: As a part of the free 25% customization)
    • RoW Predictive Analytics Market by Component
    • RoW Predictive Analytics Market by Deployment Mode
    • RoW Predictive Analytics Market by Organization Size
    • RoW Predictive Analytics Market by Vertical
    • Brazil Predictive Analytics Market All-Up
    • South Africa Predictive Analytics Market All-Up
    • Saudi Arabia Predictive Analytics Market All-Up
    • UAE Predictive Analytics Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Predictive Analytics Market All-Up

Major Players Operating in the Predictive Analytics Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • IBM
  • Microsoft
  • SAS Institute Inc.
  • com, Inc.
  • SAP
  • Google
  • Oracle
  • Hewlett Packard Enterprise Development LP
  • Amazon Web Services, Inc.
  • Teradata