Online Survey Software Market is anticipated to grow at higher CAGR during the forecast period due to increase in the adoption of such software across various end-users.

Introduction of the Online Survey Software Market Report

Online Survey Software is a type of dedicated data collection or feedback tool which offers actionable information through online surveys or forms. They provide the ability to run, create, and interpret several survey types either on the hosted web pages, on emails, or on users’ own websites. Some provide the services for free, while others offer only paid plans or offers a mix of paid and free plans. The paid plans are generally priced as per the number of respondents or according to the number of people that have viewed the survey.

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Market Dynamic

Key Drivers and Emerging Trends

The key factor which is propelling the growth of the global online survey software market size includes the increase in the adoption of such software across various end-users such as manufacturing, retail, and healthcare, among others. Several advantages offered by the online survey software includes cost-effectiveness, convenience, reach & scalability, enhanced accuracy, along with real-time access and increased response rate. All these factors are drastically surging the demand for such software in the market.

As per the survey software industry report, the increasing usage of the internet, enhancement in the ICT infrastructure, and the growing adoption of 4G and 5G technologies across the world are also some of the significant factors which are bolstering the growth of the online survey software market share in terms of revenue. For instance, there were 4.4 billion internet users in 2019, which increased by 366 million from January 2018.

Impact of COVID-19 on the Online Survey Software Industry

The widespread outbreak of the coronavirus has positively impacted the growing demand of the market, especially in 2020. The need for social distancing has led to an inclination towards online forums and surveys. The online survey response rates are up as the consumers have moved towards the online channels, and the industries and companies have responded in turn.

Restraint in the Online Survey Software Market

The significant factors which is responsible for restraining the growth of the global online survey software market includes various issues related to the maintenance of confidentiality, response rate, and non-respondent characteristics.

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Subscription Type – Segment Analysis

Based on the subscription type, the paid segment is estimated to dominate the global online survey software market during the forecast period. The growing deployment of paid online survey software by various enterprises owing to its several advantages, which includes offers unlimited responses & questions, unlimited market automation to the list & spam testing, advanced link tracking, and complete survey design customization, among others are some of the key factors accelerating the growth of the market in this segment.

End-User – Segment Analysis

On the basis of the end-user, the retail segment is anticipated to increase at a higher CAGR during the forecast period. The factors which are fuelling the growth include the rising penetration of online survey software as it offers the ability to enhance the services and products by knowing the feedback of the customers. Moreover, the expansion in the e-commerce industry and the growing inclination of this industry to take feedback for the customer to improve its services are further fuelling the growth of the market in this segment. For instance, in India, companies like Zomato and Swiggy takes feedback surveys related to their services to enhance the experience of the customers.

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Regional – Segment Analysis:

Based on the region, North America is projected to lead the global online survey software market during the forecast period. The increasing adoption of online survey software by various organizations in United States as a result of rising inclination towards cloud-based online surveys is one of the major factor that is driving the growth of the market in this region. In addition, the growing number of broadband connections across the region which is leading to an increase in the number of visits to a website that leverages online survey software is also a key factor that is propelling the growth of the market.

Top Market Players

Various notable players operating in the market include Medallia Inc., Inqwise, SurveyMonkey, QuestionPro, Confirmit AS, Zoho Corporation Pvt. Ltd., Campaign Monitor, Qualtrics, SoGoSurvey, and CloudCherry, among others.

Key Developments: 

• • In 2020, Medallia Inc. launched the Medallia Insights Suite, which is a powerful combination of modern tools for insight leaders across brands and agencies. This suite uses a modern approach to market research, which allows the insight leaders to innovate faster, quickly understand the fast-changing consumer decisions & opinions and offer various other features.
  • In 2019, SurveyMonkey acquired GetFeedback, online survey software, and customer experience solution. Through this acquisition, the company aimed to offer a new customer experience solution within the salesforce ecosystem that is developed to join the feedback data and customer data to assist in building better customer experiences. 

Segments covered in the Report:

The global online survey software market has been segmented on the basis of type, subscription type, end-user, and regions. Based on type, the market is segmented into individual grade and enterprise grade. Based on subscription type, the market is segmented into free and paid. Based on the end-user, the market is segmented into retail, BFSI, education, market research, manufacturing, healthcare, and others. 

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Key questions answered in this research report:

• • At what pace is the global online survey software market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the online survey software market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global online survey software market?
  • Which type generated maximum revenues in 2019 and identify the most promising type during the forecast period?
  • What are the various end-users of the global online survey software market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Type, By Subscription Type, By End-User, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Medallia Inc., Inqwise, SurveyMonkey, QuestionPro, Confirmit AS, Zoho Corporation Pvt. Ltd., Campaign Monitor, Qualtrics, SoGoSurvey, and CloudCherry, among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Online Survey Software Market by Type

• • Individual Grade
  • Enterprise Grade

Global Online Survey Software Market by Subscription Type

• • Free
  • Paid

Global Online Survey Software Market by End-User

• • Retail
  • BFSI
  • Education
  • Market Research
  • Manufacturing
  • Healthcare
  • Others

Global Online Survey Software Market by Region

• • North America Online Survey Software Market (Option 1: As a part of the free 25% customization)
    • North America Market by Type
    • North America Market by Subscription Type
    • North America Market by End-User
    • US Market All-Up
    • Canada Market All-Up
  • Europe Online Survey Software Market (Option 2: As a part of the free 25% customization)
    • Europe Market by Type
    • Europe Market by Subscription Type
    • Europe Market by End-User
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Online Survey Software Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Market by Type
    • Asia-Pacific Market by Subscription Type
    • Asia-Pacific Market by End-User
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Online Survey Software Market (Option 4: As a part of the free 25% customization)
    • RoW Market by Type
    • RoW Market by Subscription Type
    • RoW Market by End-User
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Online Survey Software Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Medallia Inc.
  • Inqwise
  • SurveyMonkey
  • QuestionPro
  • Confirmit AS
  • Zoho Corporation Pvt. Ltd.
  • Campaign Monitor
  • Qualtrics
  • SoGoSurvey
  • CloudCherry