Online grocery refers to the purchase of packed and fresh food through online portals. Presently, individuals across the world prefer online platforms for purchase of groceries as it is convenient and provides a wide range of products. Different kinds of food products are available on online grocery platforms including, breakfast & dairy, meat & seafood, staple & cooking essentials, fresh produce, and others.

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Rising disposable income of individuals, rising number of smartphone users, shift to convenient shopping, and COVID-19 outbreak are some of the major factors proliferating the growth of the global online grocery market. E-commerce is one of the most evolving industries with the existence of multiple service providers across the world. Online grocery platforms provide a wide variety of products that are not available in local stores. In the current scenario, most of the population is working and busy, thus online shopping of groceries saves time by eliminating the need to stand in the long queue for billing and parking issues. Through online grocery shopping, billing could be done within a few minutes, and products are delivered at the doorstep. Moreover, online vendors provide multiple offers and discounts, which gains customers’ focus. The products ordered online could even be returned or replaced through a home pickup facility. Thus, all these remarkable benefits of online platforms are shifting customers’ focus from traditional to online grocery shopping.

In addition, the outbreak of COVID-19 also acts as a major driver for growth of the online grocery market. Due to social distancing, individuals have started adopting online shopping platforms at a higher rate as payments are made through digital platforms and no contact deliveries are available at doorsteps.

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Based on products, the market is segmented into fresh produce, breakfast & diary, snacks & beverages, meat & seafood, staples & cooking essentials, and others. Among these, the staples & cooking essentials are expected to lead the market in 2019. Staples & cooking essentials include cereals, root vegetables, fruits, and others which are basic necessity for human survival. Thus, the segment is expected to lead the market during forecast period as well. Additionally, the breakfast & dairy products segment is expected to observe a higher CAGR during the forecast period. This is due to the high demand for milk, curd, yogurt, and others among individuals. With the busy lifestyle, people have started consuming healthy products which increases the growth of the segment globally.

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Based on region, North America would lead the region during the forecast period. This is attributed to the existence of key players in the market in the region. The consumers are technologically advanced in the region and thus by grocery through online mode. Additionally, Asia-Pacific is projected to advance at a higher CAGR during the forecast period owing to the increasing disposable income and changing lifestyles of citizens in developing countries.

The major players in the market include AEON Co., Ltd., Alibaba Group Holding Ltd., Amazon.com, Inc., Grofers India Pvt. Ltd., Instacart Inc., JD.com, Inc., Rakuten Inc., Target Brands, Inc., Tesco.com Ltd., and Walmart Inc. 

Key Developments:

• • In 2018, Kroger Co. partnered with Alibaba Group Holding Ltd., to sell supplements, nuts, and other products in China. Kroger sells products of Simple Truth brand on virtual storefront of Alibaba named Tmall Global.
  • In 2018, Walmart partnered with Rakuten Inc., to open online grocery store service in Japan and for sale of other goods which include outdoor items, clothing, and kids toys.

The global online grocery market has been segmented on the basis of product, business model and region. Based on product, the market is segmented into fresh produce, breakfast & diary, snacks & beverages, meat & seafood, staples & cooking essentials, and others. Based on business model, the market is segmented into Pure Play & Hyperlocal Delivery.

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Key questions answered in this research report:

• • At what pace is global online grocery market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in global online grocery market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global online grocery market?
  • What are the various products of global online grocery market and how they are poised to grow?
  • Which product type generated maximum revenues in 2019 and identify the most promising product type during the forecast period?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Product, By Business Model, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	AEON Co., Ltd., Alibaba Group Holding Ltd., Amazon.com, Inc., Grofers India Pvt. Ltd., Instacart Inc., JD.com, Inc., Rakuten Inc., Target Brands, Inc., Tesco.com Ltd., Walmart Inc among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Online Grocery Market by Product

• • Fresh Produce
  • Breakfast & Diary
  • Snacks & Beverages
  • Meat & Seafood
  • Staples & Cooking Essentials
  • Others

Global Online Grocery Market by Business Model

• • Pure Play
  • Hyperlocal Delivery

Global Online Grocery Market by Region

• • North America Online Grocery Market (Option 1: As a part of the free 25% customization)
    • North America Online Grocery Market by Product
    • North America Online Grocery Market by Business Model
    • US Online Grocery Market All-Up
    • Canada Online Grocery Market All-Up
  • Europe Online Grocery Market (Option 2: As a part of the free 25% customization)
    • Europe Online Grocery Market by Product
    • Europe Online Grocery Market by Business Model
    • UK Online Grocery Market All-Up
    • Germany Online Grocery Market All-Up
    • France Online Grocery Market All-Up
    • Spain Online Grocery Market All-Up
    • Rest of Europe Online Grocery Market All-Up
  • Asia-Pacific Online Grocery Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Online Grocery Market by Product
    • Asia-Pacific Online Grocery Market by Business Model
    • India Online Grocery Market All-Up
    • China Online Grocery Market All-Up
    • Japan Online Grocery Market All-Up
    • Rest of APAC Online Grocery Market All-Up
  • RoW Online Grocery Market (Option 4: As a part of the free 25% customization)
    • RoW Online Grocery Market by Product
    • North America Online Grocery Market by Business Model
    • Brazil Online Grocery Market All-Up
    • South Africa Online Grocery Market All-Up
    • Saudi Arabia Online Grocery Market All-Up
    • UAE Online Grocery Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Online Grocery Market All-Up

Global Online Grocery Leading Market Players (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • AEON Co., Ltd.
  • Alibaba Group Holding Ltd.
  • com, Inc.
  • Grofers India Pvt. Ltd.
  • Instacart Inc.
  • com, Inc.
  • Rakuten Inc.
  • Target Brands, Inc.
  • com Ltd.
  • Walmart Inc