Nootropics Market was worth USD 10.2 billion in 2021, and forecast to touch USD 30.1 billion in 2029, growing at a significant higher CAGR of 14.5% over the forecast period (2022-2029) attributed to increasing demand for mind boosting drugs around the world.

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Key Drivers

Factors driving the growth of the Market includes increasing consumption of smart drugs by students and professional to enhance memory and focus, rising consumers expenditure on health and wellness products and growing awareness regarding the benefits of nootropics among consumers across the globe. Moreover, increasing demand for brain boosting supplements, bars and drinks and rising prevalence of Alzheimer’s disease and narcolepsy and easy availability of nootropic products at online stores an offline retail outlet, are further pushing the market growth. For instance, over 6 million Americans are living with Alzheimer’s, this figure is expected to reach 13 million by the end of 2050, almost 1 in 3 senior citizen dies to Alzheimer’s disease or other dementia, which is pushing the demand for nootropic products. As per the Nootropics Market Research, increasing consumer preference towards natural nootropics such as matcha tea, caffeine, spinach, peanuts, eggs, turmeric, ginseng, pine bark, and fish oil which is expected to generate tremendous opportunities in the market. An increasing use of nootropics for academic success, personal improvement and enhancing athletic performance, rise in the launch of innovative products and rapid urbanization, are some of the additional factors supplementing the Nootropics Market size. Furthermore, the rising popularity of multivitamin supplements, increasing investments by major companies on research and development, strategic partnerships and collaborations between organizations and growing population growth rates, are further contributing towards the market growth. However, lack of proper treatment and side effects such as headache, fatigue, and insomnia due to the overconsumption of nootropics might hamper the market growth.

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Application: Segmentation Analysis

Based on application, Memory enhancement application held the largest market share in the global nootropics market in 2018 due to growing polualirty of smart drugs amongst students attributed to increasing competition in academics. In addition, memory enhancement supplements Memory enhancement includes various popular drugs such as Modafinil, Noopept, Adrafinil, Phenylalanine and Phosphatidylserine are increasing consumed by young population suffering from mild Alzheimer’s disease, are some of the factors pushing the segment’s growth.

On the other hand, Attention & Focus application expected to grow at the fastest rate in the global nootropics over the forecast period due to rise in the working population and rising participation of people in gaming & esports across the globe.

Distribution Channel: Segmentation Analysis

Based on the distribution channel, Offline distribution channel predicted to capture the highest market share in 2018 in the global nootropics market owing to the increasing availability of nootropics at various drug stores.

On contrary, Online distribution channels projected to grow at the fastest rate over the forecast period. Online stores offer wide range of nootropic products at attractive discounts, provides multiple payment options such as debit card, credit card and net banking, and are open 24*7, are some of the factors propelling the segment’s growth.

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Regional Analysis

Based on the region, North America region captured the significant market share in the global nootropics market in 2018 owing to the increasing consciousness regarding the preventive and cognitive health among consumers. Moreover, the presence of leading players such as Onnit Labs, Inc., Purelife Bioscience Co., Ltd., and Accelerated Intelligence, Inc., proliferation of distribution channels and the rise in consumers spending on wellness products, are some of the factors augmenting the market growth in North American region

In contrast, Asia-Pacific region is predicted to witness the highest market growth in the coming years. Rapid growth in the education sector, growing demand for multivitamin supplements across China, India, and Bangladesh, rising prevalence of Alzheimer’s disease, rapid urbanization, increasing per capita incomes and high population growth rates, are some of the important factors augmenting the market growth in Asia-Pacific region.

Top Market Players

Various notable players operating in the market, include, Cephalon, Inc., Accelerated Intelligence, Inc., Purelife Bioscience Co., Ltd., AlternaScript LLC., Teva Pharmaceutical Industries, Onnit Labs, Inc., HVMN Inc., Gaia Herbs, LLC, United Pharmacies, Powder City LLC, SupNootropic Biological Technology Co., Ltd., among others. Key players are focusing on natural ingredients of nootropics to cater to the growing demand for the nootropics across the globe.

Key Developments:

• • In May 2022, Teva Pharmaceutical Industries, Teva’s Dupnitsa decided to expand its manufacturing facility in Bulgaria, to facilitate the commercial production and testing of treatments to cater the current demand levels.
  • In April 2021, Unilever North America decided to acquire Onnit Labs, maker of a line of brain health, fitness, and wellness supplements. Onnit has a following of 1 million visitors to its digital platform per month.
  • In 2019, Gaia Herbs, LLC launched vegan nootropic supplements to support the brain health of consumers. This new product line will be distributed through natural and independently owned health food stores across the globe.
  • In 2018, HVMN Inc. launched HVMN Ketone to improves the physical and cognitive and performance of consumers. It further ensures the strong performance of professional sportspersons.
  • Nootrobox raised around USD 500k round of angel funding from leaders in Silicon Valley, to boost to supply safe, effective, and accessible nootropics across the globe.
  • In October 2011 – Teva Pharmaceutical Industries Ltd. acquired Cephalon, Inc. Through this acquisition, the company company will have a significant presence in more than 60 countries and generated nearly USD 20 billion in revenues on a pro-forma basis for the twelve months ended June 2011.

The global nootropics market has been segmented on the basis of application, distribution channel and key regions. Based on application, the market is segmented into memory enhancement, mood & depression, attention & focus, longevity & anti-aging, sleep & recovery and anxiety. Based on distribution channel, the market is segmented into offline and online.

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Key questions answered in this research report:

• • At what pace is global nootropics market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in nootropics market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global nootropics market?
  • What are the various application areas of global nootropics market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Revenues (2021)	USD 10.2 billion
Market Base Year	2021
Market Forecast Period	2022-2029
Base Year & Forecast Units	Value (USD Billion)
Market Segment	By Application, By Distribution Channel, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Cephalon, Inc., Accelerated Intelligence, Inc., Purelife Bioscience Co., Ltd., AlternaScript LLC., Teva Pharmaceutical Industries, Onnit Labs, Inc., HVMN Inc., Gaia Herbs, LLC, United Pharmacies, Powder City LLC, SupNootropic Biological Technology Co., Ltd., among others; a total of 11 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation:

Global Nootropics Market by Application

• • Memory Enhancement
  • Mood & Depression
  • Attention & Focus
  • Longevity & Anti-aging
  • Sleep & Recovery
  • Anxiety

Global Nootropics Market by Distribution Channel

• • Offline
  • Online

Global Nootropics Market by Region

• • North America Nootropics Market
    Option 1: As a part of the free 25% customization
    • By Application
    • By Distribution Channel
    • US Market All-Up
    • Canada Market All-Up
  • Europe Nootropics Market
    Option 2: As a part of the free 25% customization
    • By Application
    • By Distribution Channel
    • UK Market All-Up
    • Germany Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Nootropics Market
    Option 3: As a part of the free 25% customization
    • By Application
    • By Distribution Channel
    • China Market All-Up
    • Australia Market All-Up
    • India Market All-Up
    • Rest of APAC Market All-Up
  • ROW Nootropics Market
    Option 4: As a part of the free 25% customization
    • By Application
    • By Distribution Channel
    • Brazil Market All-Up
    • South Africa Market All-Up
    • GCC countries Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Leading market players (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Accelerated Intelligence Inc.
  • HVMN Inc.
  • Cephalon, Inc.
  • Purelife Bioscience Co., Ltd.
  • AlternaScript LLC
  • Teva Pharmaceutical Industries
  • Onnit Labs, Inc.
  • Gaia Herbs, LLC
  • United Pharmacies
  • Powder City LLC
  • SupNootropic Biological Technology Co., Ltd