Mobile Marketing Market was estimated at USD 65 Billion in 2019 and projected to grow at a 22.9% CAGR during the forecast period.

Introduction of the Global Mobile Marketing Market Report

Mobile marketing is a multi-channel, digital marketing strategy that focuses on reaching the target audience through their tablets, smartphones, and other mobile devices using MMS, SSMA, email, social media, and apps. Mobile marketing consists of ads that appear on mobile devices. Mobile marketing ads customization, formats, and styles might vary, as multiple social media websites, platforms, and mobile apps offer their own tailored and unique mobile adoptions.

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The increasing number of mobile users, growing trend of social media platforms and advertising, and rising usage of mobile web and applications are the key drivers which are boosting the demand of the global mobile marketing market. Mobile applications and websites have become a common point of attention for both customers and businesses across the globe. Currently, mobile applications are unlimited in number and helps in making the lifestyle and living of individuals easy and simplified. Usage of mobile apps can be observed in daily life, such as in education, communication, cooking, business, shopping, banking, matrimony, and others. Therefore, digital marketers across the world prefer to publish their ads on mobile applications. Mobile apps are very beneficial for promoting a business or brand. Hence, high adoption and demand for web applications and websites is driving the growth of the market. On the contrary, security and privacy concerns related to confidential information about business and customers might hinder the growth of the market.

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On the basis of component, the market is segmented into platform and services. Among these, the services category would witness a higher CAGR during the forecast period. In the era of digital transformation, almost every business is shifting the marketing process on various digital platforms, wherein the businesses are not much experienced about mobile marketing services. Therefore, they prefer to outsource mobile marketing services to specific vendors for a specific time period, which is accelerating the growth of the services segment in the market.

Based on organization size, the market is segmented into SMEs and large enterprises. Among these, the SMEs segment would witness faster CAGR during the forecast period. SMEs owners prefer cost-effective, and efficient methods to enhance revenue. Moreover, mobile marketing does not incur high costs, such as those involved in printing or airtime, pay for postage, resources for door-step marketing, and others. In addition to this, as the volume increases, the price of development and delivery decreases substantially. All these factors are driving the demand of mobile marketing in SMEs.

On the basis of vertical, the market is segmented into retail & e-commerce, travel & logistics, automotive, BFSI, telecom & it, media & entertainment, healthcare, government, and others. Among these, the retail sector would register a faster CAGR during the forecast period. Mobile marketing enables multi-channel brands to communicate with customers and gather transaction information from customers through receipt processing, therefore allowing retail businesses to generate their loyalty program. Hence, businesses are more inclined towards the adoption of mobile marketing platforms and services.

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Based on region, North America is expected to lead the market during the forecast period attributed to the growing adoption of advanced mythologies in the region and high dependence of users on mobile phones. Moreover, Asia-Pacific is projected to grow at a higher CAGR during the forecast period attributed to the rising number of mobile internet users in the region.

The key companies operating the market includes, Swrve Inc, Airship Inc, Vibes Media LLC, Braze Inc, Adobe Inc, Acoustic L.P, Oracle Corporation, SAP SE, Salesforce.com, Inc, and Pyze Inc.

Key Developments:

• • In 2019, Adobe Inc, partnered with Signal, a data onboarding, and identity resolution solution provider. With this partnership, Adobe’s Audience Manager integration provides brands with a greater control over scaling audiences, while eliminating the challenge of inconsistent, inconvenient, and irrelevant consumer marketing.
  • In 2019, Apple Inc, and Salesforce.com Inc, partnered and launched two apps named Salesforce mobile app and new trailhead Go learning apps, which provides enhanced customer experience. With this partnership, both companies helped sales, service, and marketing professionals to deliver improve customer experience.

The global mobile marketing market has been segmented on the basis of component, channel, organization size, vertical, and region. Based on component, market is segmented into platform, and services. Based on channel, market is segmented into messaging, push notification, mobile e-mail, quick response code, location-based marketing, in-app messaging, mobile web, and others. Based on Organization Size, the market is segmented into SMEs, and large enterprises. Based on vertical, the market is segmented into retail & e-commerce, travel & Logistics, automotive, BFSI, telecom & IT, media & entertainment, healthcare, government, and others.

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Key questions answered in this research report:

• • At what pace is global mobile marketing market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in mobile marketing market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global mobile marketing market?
  • Which component generated maximum revenues in 2019 and identify the most promising components during the forecast period?
  • What are the various channels of global mobile marketing market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Mobile Marketing Market by Component

• • Platform
  • Services

Global Mobile Marketing Market by Channel

• • Messaging
  • Push notification
  • Mobile Email
  • Quick Response (QR) Code
  • Location-based Marketing
  • In-app Messaging
  • Mobile Web
  • Others

Global Mobile Marketing Market by Organization Size

• • Small and Medium Enterprises (SMEs)
  • Large Enterprises

Global Mobile Marketing Market by Vertical

• • Retail and eCommerce
  • Travel and Logistics
  • Automotive
  • BFSI
  • Telecom and IT
  • Media and Entertainment
  • Healthcare
  • Government
  • Others

Global Mobile Marketing Market by Region

• • North America Mobile Marketing Market (Option 1: As a part of the free 25% customization)
    • North America Market by Component
    • North America Market by Channel
    • North America Market by Organization Size
    • North America Market by Vertical
    • US Market All-Up
    • Canada Market All-Up
  • Europe Mobile Marketing Market (Option 2: As a part of the free 25% customization)
    • Europe Market by Component
    • Europe Market by Channel
    • Europe Market by Organization Size
    • Europe Market by Vertical
    • United Kingdom (UK) Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Mobile Marketing Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Market by Component
    • Asia-Pacific Market by Channel
    • Asia-Pacific Market by Organization Size
    • Asia-Pacific Market by Vertical
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Mobile Marketing Market (Option 4: As a part of the free 25% customization)
    • RoW Market by Component
    • RoW Market by Channel
    • RoW Market by Organization Size
    • RoW Market by Vertical
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Global Mobile Marketing Leading Market Players (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Swrve Inc
  • Airship Inc
  • Vibes Media LLC
  • Braze Inc
  • Adobe Inc
  • Acoustic L.P
  • Oracle Corporation
  • SAP SE
  • com, Inc
  • Pyze Inc