A mobile application is defined as a type of application software, which is designed to run on smart devices, including smartphones and tablets. These applications are small and individual software units with limited functions. Mobile applications provide users with similar services to those accessed on PCs. The applications are downloaded on smartphones from the application distribution platform, which is operated by the owner of mobile operating systems, such as Google Play Store or Apple Store (iOS).

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The key factors responsible for the growth of the global mobile application market include the growing potential for mobile advertising, strong growth of gaming industry, advancements in network technologies, redesigning of revenue sharing pattern, rising number of mobile data subscribers, decreased data usage cost, and the increasing number of smartphones and enhanced device capabilities. In the technological landscape, smartphones are the most convenient devices which are used by individuals to connect with others, purchase or sell, and to monitor personal health or well-being. Moreover, smartphones offer numerus functions and applications to cater the individual needs. In 2018, the total number of smartphone users were estimated to more than 2 billion and is further expected to grow at a significant rate. Due to the increasing usage of smartphones, mobile applications are gaining more traction. This has encouraged device providers or vendors to develop application stores.  In addition to this, individuals have started spending their maximum time on smartphones, which has a drastic impact on the number of applications downloaded to keep everything on fingertips.

The accelerated adoption of IoT and mobile connected smart objects is one of the key trends observed in the mobile application market. Individuals across the world now use smart objects including, toys, LED light bulbs, sports equipment, domestic appliances, and medical devices. These smart objects are part of IoT and are operated through applications installed in smartphones or tablets, thereby indirectly boosting the demand for mobile applications at the global level. Smartphones are used for analyzing and displaying information, as remote controls, and even for paying subscription services of smart devices. The multiple usages of the mobile application will have a positive impact on the market. On the other end of the spectrum, the rising alliances and open collaborative stores are likely to hamper the growth of the market in the coming years.

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Based on categories, the market is segmented into game applications, social networking applications, books, entertainment, business & finance, lifestyle, productivity travel, navigation, utility, and others. Among these, the lifestyle segment is estimated to witness higher CAGR during the forecast period. Lifestyle is a broader category under which multiple apps are downloaded by individuals, such as dating apps, financial management apps, accommodation search tools, internet security, and travel guides, and recommendations. These applications save the time of individuals and help in efficiently performing the daily activities. All these factors are promoting the usage of mobile applications and accelerating the demand for the lifestyle segment.

On the basis of the business model, the market is segmented into native mobile application store, and third-party app store. Among these, native mobile application store is expected to witness higher CAGR during the forecast period as the segment consist of app stores such as android and iOS, which are gaining more traction among public across the world. Moreover, such applications allow individuals to install and uninstall applications of their choice without any hindrance.

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On the basis of region, North America is projected to lead the market during the forecast period. This is attributed to early technological advancements in the region, which is resulting in an increase in the adoption of smart devices in this region. Moreover, the large presence of leading market players and the rising investments in the R&D projects to capture the changing demand of customers will further complement the growth of the market.

The major players operating in the market include Apple Inc, Google LLC, Microsoft Corporation, China Mobile Ltd, Spigot Inc, (Getjar), Handster Inc, LG Electronics, Palm Inc, Nokia Corporation, and Samsung Electronics Co. Ltd.

Key Developments:

• • In 2019, Apple Inc, partnered with Salesforce.com Inc, and launched a redesigned Salesforce Mobile App and learning app, named as Trailhead Goon Apple iOS and iPadOS.
  • In 2019, Microsoft Corporation acquired Mover, a provider of cloud file migration. With this acquisition, Mover provided seamless file collaboration across Microsoft 365 apps and services, which includes Microsoft Teams and Office Apps.

The global mobile application market has been segmented on the basis of categories, business model, market participants, and region. Based on categories, the market is segmented into game applications, social networking applications, books, entertainment, business & finance, lifestyle, productivity travel, navigation, utility, and others. Based on business model, the market is segmented into native mobile application store, and third-party app store. Based on market participants, the market is segmented into OS/handset manufacturers, application developers, and operators.

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Key questions answered in this research report:

• • At what pace is global mobile application market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in mobile application market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global mobile application market?
  • Which category generated maximum revenues in 2019 and identify the most promising products during the forecast period?
  • What are the various application stores areas of global mobile application market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Categories, By Business Model, By Market Participants, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Apple Inc, Google LLC, Microsoft Corporation, China Mobile Ltd, Spigot Inc, (Getjar), Handster Inc, LG Electronics, Palm Inc, Nokia Corporation, and Samsung Electronics Co. Ltd; among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Mobile Application Market by Categories

• • Games
  • Social Networking
  • Books
  • Entertainment
  • Business and Finance
  • Lifestyle
  • Productivity
  • Travel
  • Navigation
  • Utilities
  • Others

Global Mobile Application Market by Business model (store):

• • Native or on deck
  • Third party or off deck

Global Mobile Application Market by Participants

• • OS/handset manufacturers
  • Application developers
  • Operators

Global Mobile Application Market by Region

• • North America Mobile Application Market (Option 1: As a part of the free 25% customization)
    • North America Mobile Application Market by Categories
    • North America Mobile Application Market by Business Model
    • North America Mobile Application Market by Participants
    • US Mobile Application Market All-Up
    • Canada Mobile Application Market All-Up
  • Europe Mobile Application Market (Option 2: As a part of the free 25% customization)
    • Europe Mobile Application Market by Categories
    • Europe Mobile Application Market by Business Model
    • Europe Mobile Application Market by Participants
    • UK Mobile Application Market All-Up
    • Germany Mobile Application Market All-Up
    • France Mobile Application Market All-Up
    • Spain Mobile Application Market All-Up
    • Rest of Europe Mobile Application Market All-Up
  • Asia-Pacific Mobile Application Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Mobile Application Market by Categories
    • Asia-Pacific Mobile Application Market by Business Model
    • Asia-Pacific Mobile Application Market by Participants
    • China Mobile Application Market All-Up
    • India Mobile Application Market All-Up
    • Japan Mobile Application Market All-Up
    • Rest of APAC Mobile Application Market All-Up
  • RoW Mobile Application Market (Option 4: As a part of the free 25% customization)
    • RoW Mobile Application Market by Categories
    • RoW Mobile Application Market by Business Model
    • RoW Mobile Application Market by Participants
    • Brazil Mobile Application Market All-Up
    • South Africa Mobile Application Market All-Up
    • Saudi Arabia Mobile Application Market All-Up
    • UAE Mobile Application Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Mobile Application Market All-Up

Global Mobile Application Leading Market Players (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Apple Inc
  • Google LLC
  • Microsoft Corporation
  • China Mobile Ltd
  • Spigot Inc, (Getjar)
  • Handster Inc
  • LG Electronics
  • Palm Inc
  • Nokia Corporation
  • Samsung Electronics Co. Ltd