Middle East SaaS Market

Introduction of the Middle East SaaS (SaaS) Market Report

Software-as-a-Service refers to a software delivery model by which a third-party provider hosts the application and makes them accessible to people via the internet. SaaS organizations provide access to their software, usually through a website or application. It is also called hosted software, web-based software, and on-demand software. Software providers are responsible for hosting and maintaining the database, code, and servers that comprise an application.

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Market Dynamic

Key Drivers and Emerging Trends

The rising government initiatives and digital transformation in the Middle East, such as the UAE, Saudi Arabia, and Kuwait, by both public and private sector, is one of the major factors that is boosting the demand of the Middle East SaaS industry over the forecast period. Additionally, the accelerating adoption of cloud computing in the region, followed by the significant shift towards the software-as-a-service model instead of using the traditional on-premises model, are some other factors that are contributing to the growth of the SaaS market size. The digital UAE initiative and programs such as Digital invoicing (eInvoice), Smart Abu Dhabi, Quantum Computing in UAE, Vision 2030, National Digital Transformation Unit, UAE mGovernment initiative, the Fifth Generation- 5G, Smart Dubai, Smart Sharjah, Blockchain in the UAE government, AI government policies, the UAE pass app, and other programs are opening new doors for the growth of the SaaS market share in terms of revenue.

According to the SaaS market research, SaaS solutions allow organizations to decrease their total cost of ownership, increase return of investment, improve security, and offer continuous availability to customers, thus attracting a new customer base towards the market. Furthermore, the growing government and telecom operator infrastructure improvement is energizing the growth of the cloud computing market in Saudi Arabia and the UAE. This factor is one of the emerging SaaS industry trends which will increase the demand for different types of SaaS solutions over the coming years. Moreover, the companies are investigating the feasibility of taking benefits of public cloud services provides by tech giants such as Google, Amazon, and Salesforce, which in turn, is creating numerous growth opportunities for the market growth. Lastly, the accelerating adoption of advanced technology such as artificial intelligence (AI) and the Internet of Things (IoT) and growing IT infrastructure spending in UAE are further driving the Software as a Service (SaaS) industry growth. 

Restraint in the Middle East SaaS Market

On the other edge of the spectrum, the increasing concerns related to data security concerns and complexity with regulations compliance are the two biggest factors that are likely to hamper the market growth.

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Application – Segment Analysis

Based on the Application, the human resources management segment is expected to dominate the market over the forecast period. This is mainly due to the increasing penetration of SaaS-based HR management software among SMEs as it has lower cost and easy to upgrade features. It also enables remote access and increases the profitability of enterprises. SaaS-based HR management applications enhanced the overall employee productivity as the user can quickly adapt to the various features in minimum time and effort. These applications provide systematic management of all the HR related activities such as notices & announcements, employees attendance management, employee tracking, recruitment, and other activities.

Deployment Type – Segment Analysis

On the basis of the deployment type, the public cloud segment is predicted to witness faster CAGR in the software as a Service market owing to its higher elasticity and scalability, which are best suited for IT-enabled services. Numerous public cloud software provides several advantages such as cost-effectiveness, easy and quick to integration, minimizes the maintenance cost, and increases the overall security level.

Organization Size – Segment Analysis

On the basis of organization size, the small and medium-sized enterprises is anticipated to lead the market during the forecast period. SaaS provides exceptional advantages SMEs, such as it decreases hardware and software costs and minimizes the licensing and maintenance cost. These solutions are easy to use and provide high scalability and flexibility, which is surging the demand for SaaS among SMEs to improve the customer experience.

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Country – Segment Analysis:

Based on the country, the UAE is expected to lead the market during the forecast period. The growing usage of smartphones, tablets, and laptops, followed by the increasing adoption of public and hybrid cloud, and the growing trend of business outsourcing in the UAE, are the significant factors that are driving the market growth. Moreover, the growing penetration of instant messaging applications, emails, and video calls is further supporting the market growth for smart devices such as smartphones and tablets among the end-users. The combination of these factors is indirectly increasing the growth of the market in the UAE.

Key Developments:

• • In 2019, Oracle Corporation launched three data centers in GCC countries, one in UAE and two in Saudi Arabia, as part of their “in-country” dual region strategy to help their clients in addressing tragedy recovery and compliance requirements and rising the footprint for Microsoft Azure interconnect.

Segments covered in the Report:

The Middle East Software as a Service (SaaS) market has been segmented based on end-user, application, deployment type, organization size, and key countries. Based on end-user, the market is segmented into Manufacturing, Healthcare, IT & Telecom, Retail, Education, Government, BFSI, and Oil & Gas. Based on the application, the market is segmented into Customer Relationship Management (CRM), Human Resource Management (HRM), Financial Management, Sales Management, Enterprise Resource Planning (ERP), and Supply Chain Management. Based on the deployment type, the market is segmented into Public Cloud, Private Cloud, and Hybrid Cloud. Based on the organization size, the market is categorized as Small and Medium Enterprises and Large Enterprises. 

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Key questions answered in this research report:

• • At what pace is Middle East SaaS market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Middle East SaaS market? What will be the impact of drivers and restraints in the future?
  • Which application generated maximum revenues in 2019 and identify the most promising application during the forecast period?
  • What are the various deployment types of Middle East SaaS market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Middle East Software as a Service (SaaS) Market by End-User

• • Manufacturing
  • Healthcare
  • IT & Telecom
  • Retail
  • Education
  • Government
  • BFSI
  • Oil & Gas

Middle East Software as a Service (SaaS) Market by Application

• • Customer Relationship Management (CRM)
  • Human Resource Management (HRM)
  • Financial Management
  • Sales Management
  • Enterprise Resource Planning (ERP)
  • Supply Chain Management

Middle East Software as a Service (SaaS) Market by Deployment Type

• • Public Cloud
  • Private Cloud
  • Hybrid Cloud

Middle East Software as a Service (SaaS) Market by Organisation Size

• • Small and Medium Enterprises
  • Large Enterprises

Middle East Software as a Service (SaaS) by Countries

• • UAE Software as a Service (SaaS) Market All-Up (Option 1: Free 25% Customization)
  • Saudi Arabia Software as a Service (SaaS) Market All-Up (Option 2: Free 25% Customization)
  • Egypt Software as a Service (SaaS) Market All-Up (Option 3: Free 25% Customization)
  • Rest of Middle East Software as a Service (SaaS) Market All-Up (Option 4: Free 25% Customization)