Media monitoring tools market witnessed USD 2,367 million in 2020, growing at a robust CAGR of 13.6% during forecast period.

Introduction of the Media Monitoring Tools Market Report

Media monitoring tools refers to the software and services that help in tracking public information across print, online, and broadcast media output. The media monitoring process allow to measure the success of campaigns, competitor analysis, manage brand reputation, understanding trends, and find new business opportunities among other benefits.

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Market Dynamic

Key Drivers and Emerging Trends

The growing digital news platforms and social media; the wider access to information through the internet; and rising inclination of organizations across various industries towards the adoption of media monitoring solutions for identifying the trends, tracking competitors, and understanding customer behaviour are the factors expected to drive the growth of the media monitoring tools market. Additionally, media monitoring tools offer easier media tracking, increased level of automation and efficiency, insightful data analysis, real-time media information, and cross-platform monitoring including social media, blogs, online news, and broadcast. This is further expected to augment the market demand over the forecast period. Moreover, with the development of technology, and the integration of AI and Machine learning powered tools provide a faster, more user-friendly media monitoring service, which is expected to support the growth and development of the market.

Restraint in the Media Monitoring Tools Market

However, complex and high cost of integrating and deploying media monitoring tools is one of the major restraining factors for the market growth. In addition, growing concerns pertaining information privacy and data security is further hampering the growth of the market.

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Component – Segment Analysis

Based on the component, the software segment is expected to account for a prominent market share over the forecast period owing to their advantages including obtaining up-to-date information of content and activity from a selection of media channels, allowing users to target specific keywords, mentions, and customize feeds, and storing and analysing findings for future reference. Increasing demand of media monitoring software such as Cision Communications Cloud, Meltwater, Semrush, TVEyes, Alphasense, and Newswire, among others is further supporting the market growth.

Enterprise Size – Segment Analysis

Based on the enterprise size, the small and medium enterprises segment is anticipated to grow significantly over the forecast period. This can be attributed the increasing adoption of cost effective media monitoring tools integrated with cloud computing and artificial intelligence. According to the World Bank Group, small and medium enterprises represent about 90% of businesses worldwide, which further contributes to the market growth.

Application – Segment Analysis

Based on application, social media intelligence is anticipated to grow at a notable rate over the forecast period primarily due to the surge in the adoption of social media platforms including Facebook, Twitter, Snapchat, Instagram, and others and the benefit of media monitoring solutions in tracking key social metrics including brand awareness, trends, media traffic, competitors campaign. Availability of various social media monitoring tools including Hootsuite, Google Alerts, Talkwaker, and Reddit Search is further augmenting the social media monitoring market size growth.

Industry Vertical – Segment Analysis

Based on the industry vertical, the retail & consumer goods segment is projected to hold a significant share in the market owing to rise in the active social media presence of retail brands and the rising number of social media users. As per the Pew Research Center, 40% U.S. adults read online customer ratings or reviews before purchasing items for the first time, which is expected to support the market growth.

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Regional – Segment Analysis:

Based on region, North America is anticipated to hold a prominent market share during the forecast period. This can be attributed to high accessibility of the internet, increase in the digital advertising spending, and huge number of social media users. Moreover, presence of prominent companies including Alphabet Inc., Oracle Corporation, and Hootsuite Inc. will further propel the market growth.

Top Market Players

Several leading Media Monitoring Tools companies operating in the market, include, Hootsuite Inc., Alphabet Inc., Oracle Corporation, Salesforce.com, Inc., Brand24 Global Inc., SentiOne, Cision Ltd., Mentionlytics Inc., Zoho Corporation Pvt. Ltd., and Talkwaker Inc. among others. 

Key Developments: 

• • In 2020, Hootsuite, Inc., launched a new listening solution, Insights Powered by Brandwatch. This tool integrates directly into the Hootsuite dashboard, and allow businesses to elevate consumer intelligence by finding and analyzing the most pertinent and complex conversations surrounding the brand.

Segments covered in the Report:

The global Media Monitoring Tools Market has been segmented on the basis of component, enterprise size, and application, industry vertical, and key regions. Based on component, the market is segmented into software and services. Based on enterprise size, the market is segmented into large enterprise and small & medium enterprise. Based on the application, the market is segmented into real time analytics, customer experience management, social media intelligence, content management, and others. Based on industry vertical, the market is segmented into retail & consumer goods, education, BFSI, media & entertainment, telecommunication, travel & hospitality, and others. 

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Key questions answered in this research report:

• • At what pace is global Media Monitoring Tools Market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Media Monitoring Tools Market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Media Monitoring Tools Market?
  • Which component generated maximum revenues in 2019 and identify the most promising component during the forecast period?
  • What are the various industry vertical of global Media Monitoring Tools Market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues (2020)	USD 2,367 million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Component, By Enterprise Size, By Application, By Industry Vertical, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Hootsuite Inc., Alphabet Inc., Oracle Corporation, Salesforce.com, Inc., Brand24 Global Inc., SentiOne, Cision Ltd., Mentionlytics Inc., Zoho Corporation Pvt. Ltd., and Talkwaker Inc. among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Media Monitoring Tools Market by Component

• • Software
  • Services

Global Media Monitoring Tools Market by Enterprise Size

• • Large Enterprise
  • Small & Medium Enterprise

Global Media Monitoring Tools Market by Application

• • Real Time Analytics
  • Customer Experience Management
  • Social Media Intelligence
  • Content Management
  • Others

Global Media Monitoring Tools Market by Industry Vertical

• • Retail & Consumer Goods
  • Education
  • BFSI
  • Media & Entertainment
  • Telecommunication
  • Travel & Hospitality
  • Others

Global Media Monitoring Tools Market by Region

• • North America Media Monitoring Tools Market (Option 1: As a part of the free 25% customization)
    • North America Media Monitoring Tools Market by Component
    • North America Media Monitoring Tools Market by Enterprise Size
    • North America Media Monitoring Tools Market by Application
    • North America Media Monitoring Tools Market by Industry Vertical
    • US Media Monitoring Tools Market All-Up
    • Canada Media Monitoring Tools Market All-Up
  • Europe Media Monitoring Tools Market (Option 2: As a part of the free 25% customization)
    • Europe Media Monitoring Tools Market by Component
    • Europe Media Monitoring Tools Market by Enterprise Size
    • Europe Media Monitoring Tools Market by Application
    • Europe Media Monitoring Tools Market by Industry Vertical
    • UK Media Monitoring Tools Market All-Up
    • Germany Media Monitoring Tools Market All-Up
    • France Media Monitoring Tools Market All-Up
    • Spain Media Monitoring Tools Market All-Up
    • Rest of Europe Media Monitoring Tools Market All-Up
  • Asia-Pacific Media Monitoring Tools Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Media Monitoring Tools Market by Component
    • Asia-Pacific Media Monitoring Tools Market by Enterprise Size
    • Asia-Pacific Media Monitoring Tools Market by Application
    • Asia-Pacific Media Monitoring Tools Market by Industry Vertical
    • China Media Monitoring Tools Market All-Up
    • India Media Monitoring Tools Market All-Up
    • Japan Media Monitoring Tools Market All-Up
    • Rest of APAC Media Monitoring Tools Market All-Up
  • RoW Media Monitoring Tools Market (Option 4: As a part of the free 25% customization)
    • RoW Media Monitoring Tools Market by Component
    • RoW Media Monitoring Tools Market by Enterprise Size
    • RoW Media Monitoring Tools Market by Application
    • RoW Media Monitoring Tools Market by Industry Vertical
    • Brazil Media Monitoring Tools Market All-Up
    • South Africa Media Monitoring Tools Market All-Up
    • Saudi Arabia Media Monitoring Tools Market All-Up
    • UAE Media Monitoring Tools Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Media Monitoring Tools Market All-Up

Major Players Operating in the Media Monitoring Tools Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Hootsuite Inc.
  • Alphabet Inc.
  • Oracle Corporation
  • com, Inc.
  • Brand24 Global Inc.
  • SentiOne
  • Cision Ltd.
  • Mentionlytics Inc.
  • Zoho Corporation Pvt. Ltd. 
  • Talkwaker Inc.