INDONESIA MEAT MARKET

Indonesia meat market registered a revenue of USD 17.5 billion in 2024 and is projected to reach USD 26.5 billion in 2032, growing at a CAGR of 5.3% during the forecast period from 2025-2032, driven by increasing income levels and a growing population along with supportive government initiatives.

Major Drivers and Emerging Trends

Indonesia meat consumption has seen a consistent rise largely influenced by evolving food preferences and increased purchasing power among the middle class. FAO statistics show that meat consumption in the country stood at 11.6 kilogram each person in a year. This highlights a growing interest in meat products like poultry or beef driven by evolving dietary preferences along with a stronger focus on protein intake.

The Indonesia meat market size is experiencing growth largely owing to its increasing population and a rising middle class. Home to around 281 million people Indonesia is undergoing demographic expansion and accelerating urbanization. World Bank statistics show that 58% of the population live in cities which fuels greater demand for meat.

Higher disposable income levels across the country are also driving meat consumption growth with the middle income segment showing the most significant increase. Better economic conditions are contributing to a growing appetite for beef and chicken. With rising incomes many consumers are also increasingly opting for premium products like organic along with halal certified. In Indonesia where the population mostly practices Islam halal certification is essential which greatly impacts consumer choices in the meat market. Rising regulatory scrutiny and the expansion of halal certified processing plants have encouraged companies to prioritize certified meat production.

The growing online retail channels is also contributing to market growth. The meat ecommerce industry is gaining momentum owing to surging consumer interest in premium meat and widespread internet usage. There is also a rising trend toward purchasing fresh meat online driven by consumer demand for greater accessibility and convenience. Advancements in cold storage and delivery systems have further boosted the meat ecommerce market which ensures products remain fresh during transit.

The other factor supporting the Indonesia meat market is supportive government initiatives including the free meals program. The initiative sets out to reach 82.9 million people by offering nutritious meals to vulnerable groups like schoolchildren along with pregnant women. As a result the initiative is anticipated to substantially boost meat consumption across the country. The program is projected to create a yearly chicken meat demand up to 911,100 metric tons which potentially easing oversupply concerns and helping to stabilize domestic prices.

Furthermore the government is promoting domestic meat self sufficiency by launching initiatives focused on expanding production and modernizing processing facilities. To minimize dependence on imported beef Indonesia is increasing investments in local livestock farming along with feedlot infrastructure and advanced meat processing plants. Infrastructure developments supported by the government including cold storage facilities establishment and enhanced transportation networks are further driving market growth.

Despite growth, challenges persist especially the reliance on beef imports and the raw material pricing volatility which are affecting market stability. Meat suppliers in the country must navigate complex import regulations along with stringent health standards. Imported meat in Indonesia must meet stringent health and safety regulations including halal certification along with quality checks that can lead to delays or higher costs.

Indonesia Meat Market by Product Type Insights

Based on product type, poultry leads the market driven by its affordability and popularity. Poultry is a popular protein choice across diverse demographic groups and is a common staple in household diets. Chicken remains the leading meat choice which makes up more than 70% of all meat consumed. This trend is gaining momentum as more consumers seek affordable yet nutritious options like foods rich in protein.

Indonesia Meat Market by Forms Type Insights

Based on form, meat products in the market are categorized into fresh and frozen along with processed types. Fresh meat includes cuts that have not been subjected to any processing. This may involve preservation techniques like curing to extend shelf life. Frozen meat involves cuts that have been stored at low temperatures. These are common preservation strategies aimed at keeping meat safe and consumable for a longer period.

Indonesia Meat Market by Distribution Channel Insights

Based on distribution channel supermarkets and hypermarkets dominate the market. The rising demand for clean and packaged meat options in cities is significantly driving this market trend. This retail sector also provides consumers with convenience and various meat product options from fresh to frozen which reinforces its dominant market position. The online distribution channel is also increasingly being favored for purchasing meat products. Online platforms are an ideal choice for urban dwellers prioritizing efficiency even though traditional markets remain culturally important for many people.

Top Market Players

Major Indonesia Meat companies are Japfa Comfeed, PT. Sreeya Sewu Indonesia Tbk, Indogal, Pt Charoen Pokphand Indonesia Tbk and others.

Key Developments

• • In 2025, LGI Has confirmed plans to expand its investments with a focus on building a meat processing facility in Indonesia. The facility will oversee the entire production process for sausages or meatballs from preparing raw materials to packaging.

Segments covered in the Report:

The Indonesia Meat Market has been segmented on the basis of Product Type, Form and Distribution Channel. Based on the Product Type, the market is segmented into Poultry, Red Meat, Fish & Seafood. Based on the Form, the market is segmented into Fresh, Frozen, Processed. Based on the Distribution Channel, the market is segmented into Supermarkets/Hypermarkets and Specialty Stores, Online, Others.

Market Segmentation

Indonesia Meat Market By Product Type

• • Poultry
  • Red Meat
  • Fish & Seafood

Indonesia Meat Market By Form

• • Fresh
  • Frozen
  • Processed

Indonesia Meat Market By Distribution Channel

• • Supermarkets/Hypermarkets and Specialty Stores
  • Online
  • Others

Indonesia Meat Market Leading players

• • Japfa Comfeed
  • Sreeya Sewu Indonesia Tbk
  • Indogal
  • PT Charoen Pokphand Indonesia Tbk