Greek Yogurt Market was estimated at USD 8,006 Million in 2020 and projected to grow at 11.2% CAGR during the forecast period.

Introduction of the Greek Yogurt Market

Yogurt is cultured milk. It is prepared by boiling milk and adding live cultures of two bacteria- Lactobacillus bulgaricus and Streptococcus thermophilus. Consumption of yogurt minimizes the risk of heart disease and osteoporosis, as well as aid in weight management. Greek yogurt has more protein and less sugar- and a much thicker consistency, which is more probiotics and supports digestion.

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Market Dynamic

Key Drivers and Emerging Trends 

The growing awareness towards health coupled with the consumption of nutrition-rich food, the rising digestion problem, an increasing number of diabetic patients and cancers patients are some of the major factors propelling the growth of the Greek yogurt market. Moreover, Greek yogurt is enriched with nutrients, including calcium, vitamins, and minerals, influencing appetite control, and suppressing hunger. These health benefits of Greek yogurt are anticipated to drive the growth of the Greek yogurt market.

Additionally, Greek yogurt manufacturers are introducing different flavours which will further create demand in the market.  For instance, companies such as Epigamia are making Greek yogurt smoothie made with real fruits- blueberry, mulberry, strawberry, and mango. It can be a good option for ideal meal as comes with the added fuel of high protein.

Restraint in the Greek yogurt Market

However, in Greek yogurt production, much of the lactose is removed, which may limit its adoption by the consumer. Even the high cost of Greek yogurt compared to traditional yogurt is expected to restrain the market growth as Greek yogurt is thicker and tangier than regular yogurt and requires more milk.

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Flavour- Segment Analysis

Based on flavours, strawberry is expected to witness higher growth in the coming years. Strawberry flavoured yogurt is one of the most chosen choices among consumers of all age group as it is sweet in taste, fresh colour, and smooth texture. For instance, in 2021, Danone’s Silk launched plant-based Greek yogurt with the thick, creamy, and protein-rich variety for different age group of consumers.

Distribution Channel- Segment Analysis

Based on distribution channel, online segment is expected to witness higher sales in the coming years. Factors such as faster delivery options and discounts offered by different brands on the online purchase will further drive the demand in the coming years.

Region- Segment Analysis

North America is expected to be the largest market for Greek yogurt globally during the forecast period owning to the rising health-conscious population, growing awareness towards low-calories snacks and high demand for flavoured yogurt among consumers. The presence of leading players including Lactalis Group, Danone S.A., and General Mills, inc. will also support market growth in the region.

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Top Market Players

Some of the key players operating in the Greek yogurt market includes Lactalis Group, Danone S.A., General Mills, inc. Nestle S.A., Fonterra Co-operative Group Limited, Arla Foods Amba, Fage International S.A., Chobani LLC, China Mengniu Dairy Company Limited, Yili Group and many more. 

Key Developments:

• • In 2021, General Mills launched a yogurt that will pack more protein per cup than any other in the market. General Mills uses ultrafiltered milk to cut sugar and raise protein levels for the consumer with dietary and taste preferences.
  • In 2019, Lactalis acquired the US yogurt Division of Ehrmann AG. The acquisition of the US based company specialized in largest milk producing company is expected to strengthen and expand the business of Lactalis.

Segments covered in the Report:

The Greek yogurt Market has been segmented based on flavour, Distribution Channel, and region. Based on flavour, the market is segmented into plain, strawberry, blueberry, vanilla, peach, and others. Based on distribution channel, market is segmented into online stores, supermarkets/hypermarkets, and others. 

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Key questions answered in this research report:

• • At what pace is Greek yogurt market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Greek yogurt Market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the Greek yogurt market?
  • What are the various Distribution Channels of Greek yogurt Market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Greek yogurt Market by Flavours

• • Plain
  • Strawberry
  • Vanilla
  • Blueberry
  • Peach
  • Others

Greek yogurt Market by Distribution Channel

• • Online stores
  • Supermarket/Hypermarkets
  • Others

Greek Yogurt Market by Region

• • North America Greek Yogurt Market (Option 1: As a part of the free 25% customization)
    • North America Greek Yogurt Market by Flavours
    • North America Greek Yogurt Market by Distribution Channel
    • US Greek Yogurt Market All-Up
    • Canada Greek Yogurt Market All-Up
  • Europe Greek Yogurt Market (Option 2: As a part of the free 25% customization)
    • Europe Greek Yogurt Market by Flavours
    • Europe Greek Yogurt Market by Distribution Channel
    • UK Greek Yogurt Market All-Up
    • Germany Greek Yogurt Market All-Up
    • France Greek Yogurt Market All-Up
    • Spain Greek Yogurt Market All-Up
    • Rest of Europe Greek Yogurt Market All-Up
  • Asia-Pacific Greek Yogurt Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Greek Yogurt Market by Flavours
    • Asia-Pacific Greek Yogurt Market by Distribution Channel
    • China Greek Yogurt Market All-Up
    • India Greek Yogurt Market All-Up
    • Japan Greek Yogurt Market All-Up
    • Rest of APAC Greek Yogurt Market All-Up
  • RoW Greek Yogurt Market (Option 4: As a part of the free 25% customization)
    • RoW Greek Yogurt Market by Flavours
    • RoW Greek Yogurt Market by Distribution Channel
    • Brazil Greek Yogurt Market All-Up
    • South Africa Greek Yogurt Market All-Up
    • Saudi Arabia Greek Yogurt Market All-Up
    • UAE Greek Yogurt Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Greek Yogurt Market All-Up

Major Players Operating in the Greek yogurt market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Lactalis Group
  • Danone S.A.
  • General Mills, inc.
  • Nestle S.A.
  • Fonterra Co-operative Group Limited
  • Arla Foods Amba
  • Fage International S.A.
  • Chobani LLC
  • China Mengniu Dairy Company Limited
  • Yili Group