Gluten Free Products Market was estimated at USD 4,900 Million in 2019 and projected to grow at 8.1% CAGR over the forecast period.

Introduction of the Gluten-Free Products Market Report

Gluten refers to a specific type of protein that is mainly found in wheat, rye, and barley. Gluten-free products do not contain grains as an ingredient. This type of products is gaining popularity as they help individuals to develop good diet pattern and eliminate the unhealthy and processing food products.

To have an edge over the competition by knowing the market dynamics and current trends of “Gluten-Free Products Market”, request for Sample Report here

Market Dynamic

Key Drivers and Emerging Trends

The global gluten-free products market is gaining traction, particularly during the forecast period (2020-2027). The increasing prevalence of celiac disease, along with the significant shift in the consumer’s preference towards healthy food products, are the two major factors that are responsible for the growth of the market. According to a study conducted by Celiac Disease Foundation, the current world prevalence of celiac diseases amounted to 1.4% (based on blood tests) and 0.7% (based on biopsy results). The prevalence is the highest in Europe and Oceania i.e. 0.8%, followed by 0.6% in Asia, 0.5% in Africa, and 0.4% in North America. Female and child are the largest contributors as compared to male and adults. The consumption of gluten-free products and avoidance of gluten-containing products are emerging as a global trend, which will energize the demand of the market.

The government of major economies is introducing different frameworks and initiatives to support the adoption of gluten-free products. For instance, the US Food and Drug Administration (FDA) and subsidy allocations are some of the most popular government agencies that are different implementation strategies related to the market. In gluten-containing food products, gluten protein is responsible for managing and retaining the moisture content and helps in extending the shelf life of the products. The leading gluten-free product manufacturers are focusing on research and development activities to incorporate new technologies to attain the desired shelf-life. Microencapsulation is one of the recent technologies that helps the manufacturer to improve the texture and shelf-life of the products. This technology has been used to improve the shelf-life of refrigerated pizza, frozen biscuit dough, frozen muffins, and biscuits. Furthermore, the rising number of large retail stores such as convenience stores, drugstores, pharmacies, specialty stores are opening up new platforms for the distribution of these products.

Restraint in the Gluten-Free Products Market

One of the biggest restraints related to the gluten-free products market is the lack of an adequate amount of dietary fibers in gluten-free products, which leads to constipation and other ailments of the digestive system. For example, gluten-free flours are often used to make bread, pizza, pasta, and other bakery goods and have low fiber content and high glycaemic index.

Do you want to know more about the Research process and detailed Methodology, Request Research Methodology of this report

Product Type – Segment Analysis

Based on the product type, the cookies and snacks segment is anticipated to grow at a higher CAGR during the forecast period. The strong demand for snacks such as biscuits, crackers, buns, cakes, and cookies, in North America and Europe region as they are considered as staple food products, is one of the major factor that is surging the growth of the segment in the market. Additionally, the growing awareness related to celiac and other digestive health issues is further encouraging individuals to opt for gluten-free cookies and snack options.

Distribution Channel – Segment Analysis

Based on the distribution channel, the others segment is projected to dominate the market during the forecast period. The increasing preference of people to purchase food products from grocery products to the easy accessibility of a wide range of products under one roof is a significant factor that is surging the growth of the segment in the market. The widespread presence of these stores is further attracting new consumer base towards the segment. In addition to this, the strong demand for allergen-free meals, shortened meal preparation time, and the rising consumer awareness related to health and wellness has boosted the demand of the market.

In case, any of your pain points areas are not covered in the current scope of this report, Request for Free Customization here

Regional – Segment Analysis:

Based on the region, North America region is expected to dominate the global gluten-free products market during the forecast period. The relatively high awareness of gluten-free products, an increasing number of diagnosed celiac patients, and the strong presence of key players in the market are the major factors that are responsible for the growth of the market. As per a report of the Celiac Disease Foundation, the incidence rate of celiac diseases among Americans amounted to 0.5% in 2018. Approximately three million Americans have celiac disease, and around 40 million suffer from gluten-intolerance or sensitivity. This is due to the high consumption of bread and other gluten-containing food products, which are considered an essential part of the meal. In addition to this, the leading players in the market, such as The Kraft Heinz Company, Kellogg’s Company, General Mills, and other companies, are emphasizing on increasing their product portfolio of gluten-free products and have launched new product innovations in this region. This factor will further energize the growing demand of the market in North America.

Top Market Players

Various notable players operating in the market, include, The Kraft Heinz Company, Hain Celestial, General Mills, Inc., Kellogg’s Company, Conagra Brands, Inc., HERO AG, Barilla G.E.R Fratelli S.p.A., Quinoa Corporation, Ecotone, and Raisio Oyj, among others. 

Key Developments:

• • In 2020, Ancient Harvest, one of the brand under Quinoa Corporation, acquired the Pamela’s brand, a private equity firm. Through this acquisition, the company aims to expand its gluten-free food product offerings.

Segments covered in the Report:

The global Gluten-Free Products market has been segmented on the basis of Product Type and Distribution Channel. Based on Product Type, the market is segmented into Beverages, Bread Products, Cookies and Snacks, Condiments, Seasonings & Spreads, Dairy/Dairy Substitutes, Meats/Meat Substitutes and Others. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, Convenience Stores, Online, and Others. 

For detailed scope of the “Gluten-Free Products Market” report request a Sample Copy of the report

Key questions answered in this research report:

• • At what pace is global Gluten-Free Products market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Gluten-Free Products market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Gluten-Free Products market?
  • Which Product Type generated maximum revenues in 2019 and identify the most promising Product Type during the forecast period?
  • What are the various Distribution Channels of global Gluten-Free Products market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Gluten-Free Products Market by Product Type

• • Beverages
  • Bread Products
  • Cookies and Snacks
  • Condiments
  • Seasonings & Spreads
  • Dairy/Dairy Substitutes
  • Meats/Meat Substitutes
  • Others

Global Gluten-Free Products Market by Distribution Channel

• • Hypermarket/Supermarket
  • Convenience Stores
  • Online
  • Others

Global Gluten-Free Products Market by Region

• • North America Gluten-Free Products Market (Option 1: As a part of the free 25% customization)
    • North America Gluten-Free Products Market by Product Type
    • North America Gluten-Free Products Market by Distribution Channel
    • US Gluten-Free Products Market All-Up
    • Canada Gluten-Free Products Market All-Up
  • Europe Gluten-Free Products Market (Option 2: As a part of the free 25% customization)
    • Europe Gluten-Free Products Market by Product Type
    • Europe Gluten-Free Products Market by Distribution Channel
    • UK Gluten-Free Products Market All-Up
    • Germany Gluten-Free Products Market All-Up
    • France Gluten-Free Products Market All-Up
    • Spain Gluten-Free Products Market All-Up
    • Rest of Europe Gluten-Free Products Market All-Up
  • Asia-Pacific Gluten-Free Products Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Gluten-Free Products Market by Product Type
    • Asia-Pacific Gluten-Free Products Market by Distribution Channel
    • China Gluten-Free Products Market All-Up
    • India Gluten-Free Products Market All-Up
    • Japan Gluten-Free Products Market All-Up
    • Rest of APAC Gluten-Free Products Market All-Up
  • RoW Gluten-Free Products Market (Option 4: As a part of the free 25% customization)
    • RoW Gluten-Free Products Market by Product Type
    • RoW Gluten-Free Products Market by Distribution Channel
    • Brazil Gluten-Free Products Market All-Up
    • South Africa Gluten-Free Products Market All-Up
    • Saudi Arabia Gluten-Free Products Market All-Up
    • UAE Gluten-Free Products Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Gluten-Free Products Market All-Up

Major Players Operating in the Gluten-Free Products (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • The Kraft Heinz Company
  • Hain Celestial
  • General Mills, Inc.
  • Kellogg’s Company
  • Conagra Brands, Inc.
  • HERO AG
  • Barilla G.E.R Fratelli S.p.A.
  • Quinoa Corporation
  • Ecotone
  • Raisio Oyj