Casein is a type of protein which is extracted from milk. Whey protein and Micellar protein casein are two kinds of casein. Whey protein accounts for about 20% of the protein found in milk, with the remaining 80% is from micellar casein. Micellar Casein is a dairy protein, which is high in essential amino acids and is slowly absorbed by the body. It is widely used in bakery, in nutritional beverages, in dairy products, supplements, and others. Micellar casein concentrates and micellar casein isolates are two types of micellar casein which are broadly used in the market.

Growing awareness for the nutrition of rich products amongst the people is the key driver of the global micellar casein market. Consumers moving towards better dietary habits and health-related benefits of the micellar casein such as helps to stimulate muscle growth, improve sleep quality and increase satiety which acts as a fuel to the growth of the global micellar casein market. Moreover, the availability of the different type of texture and flavors of micellar casein which will further boost the growth of the market. Although, the consumer having dairy allergic or sensitive to lactose might face some minor, side effects such as nausea, headache, and minor health problems are the factors which will hinder the global micellar casein market. However, the availability of cheaper milk proteins as compared to micellar casein and growing interest toward plant-based protein such as pea and soy protein, which restrain the growth of the global micellar casein market in upcoming years.

Various notable players operating in the market, include Arla Foods Ingredients Group, The Milky Way, Inc., Protein Co., Havero Hoogwegt B.V., Idaho Milk Products, Milk Specialties Global, Glanbia, AMCO, Nutrimed Healthcare Private Limited, Fonterra Co-operative Group, among others.

The global micellar casein market has been segmented on the basis of product type, flavor, application, end users, and key geographies. Based on product type, the market is segmented into micellar casein concentrates and micellar casein isolates. Based on flavor, the market is segmented into vanilla micellar casein, chocolate honeycomb micellar casein, raw/natural micellar casein, Chocolate micellar casein, and others. Based on application, the market is segmented into dairy beverages & products, bakery, supplements, and others. Based on end users, the market is segmented into online stores, supermarkets, specialized stores, and others.

The research report “Global Micellar Casein Market” provides an in-depth analysis of global micellar casein market based on product type, flavor, application, end user and major geographies for the forecast period from 2019 to 2026. The report also highlights the major market drivers propelling the growth as well as challenges faced by market participants. The research report provides market size and forecast for global micellar casein market. In addition, the report also analyses the competitive landscape, major players and their strategies in 2018. The competitive landscape section of the report captures and highlights the recent developments in the market.

Key questions answered in this research report:
1- At what pace is global micellar casein market growing? What will be the growth trend in the future?
2- What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
3- What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the global micellar casein market?
4- What are the various application areas and how they are poised to grow?

Market Segmentation
By Product Type
• Micellar Casein Isolates
• Micellar casein concentrate

By Flavor
• Vanilla Micellar Casein
• Chocolate Honeycomb Micellar Casein
• Raw/Natural Micellar Casein
• Chocolate Micellar Casein
• Others

By Application
• Dairy Beverages & Products
• Bakery
• Supplements
• Others

By End User
• Online Stores
• Supermarkets
• Specialized Stores
• Others

By Geography
• North America
As a part of the customization
o By Product Type
o By Flavor
o By Application
o By End User
o US
o Canada
o Mexico

• Europe
As a part of the customization
o By Product Type
o By Flavor
o By Application
o By End User
o UK
o Germany
o Spain
o Rest of Europe

• Asia-Pacific
As a part of the customization
o By Product Type
o By Flavor
o By Application
o By End User
o China
o Australia
o India
o Rest of APAC

• ROW
As a part of the customization
o By Product Type
o By Flavor
o By Application
o By End User
o Brazil
o South Africa
o GCC countries
o Rest of world (remaining countries of the LAMEA region)

Leading market players
• Arla Foods Ingredients Group
• The Milky Way, Inc.
• Protein Co.
• Havero Hoogwegt B.V.
• Idaho Milk Products
• Milk Specialties Global
• Glanbia
• AMCO
• Nutrimed Healthcare Private Limited
• Fonterra Co-operative Group