In Augmented Reality, graphics, sounds and objects are added into the real world by computer generated perceptual information or multiple sensor modalities. Augmented reality enhanced the view of the world by combining real and computer-based scenes and images. The objective of augmented reality is to provide rich audio-visual experience by implementing computerized simulation and techniques. The game Pokemon Go is an example of Augmented Reality. Google SkyMap is an example of AR app.

AR technology can be applied towards entertainment, gaming, marketing, fashion, education etc. By integrating with AR, the mobile devices and social apps become advanced and developed to engage customers. AR Glasses are one of the key trends in market. The growing availability and adoption of cloud have been a major driver to address the scalability of platform and infrastructure of AR. Increasing demand for AR devices or smart devices is the key drivers for market growth. Augmented Reality is majorly used in Healthcare, Architecture, Retail & E-commerce. Market investment is increasing in AR technology. Tracking transactions, tracking orders, previous records of sales etc are increasing customer awareness that helps to boost the growth of market. Though security and privacy issues and technical issues like poor battery life, image latency are some constraints of this technology.

Some of the key players operating in the global Augmented Reality market are Microsoft, Meta Company, DAQRI, Blipper Inc, Samsung Electronics Co., Ltd., Acer Inc., Dell Inc., Magic Leap, Infinity Augmented Reality Inc., Google, Catchoom Technologies (Spain), Sony Corporation, Zugara, Inc., Osterhout Design Group, Vuzix Corporation, ODG, Seiko Epson Corporation, Facebook and Total Immersion.

The Global Augmented Reality Market has been segmented on the basis of application, device type, offer and key geographies. The research report “Global Augmented Reality Market” provides in-depth analysis of global Augmented Reality market based on application, device type, offer and major geographies for the forecast period from 2018 to 2025. The report also highlights the major market drivers propelling the growth as well as challenges faced by market participants. The research report provides market size and forecast for the global Augmented Reality market. In addition, the report also analyses the competitive landscape, major players and their strategies in 2018. The competitive landscape section of the report captures and highlights the recent developments in the market.

Key questions answered in this research report:
1- At what pace is Augmented Reality market growing? What will be growth trend in future?
2- What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
3- What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the Augmented Reality?
4- What are the various application areas and how they are poised to grow?

Market Segments:
• By Application
o Enterprise
o Industrial
o Commercial
o Consumer
o Automotive
o Healthcare
o Aerospace
o Retail

• By Type of Device
o Head-Mounted Display
o Head-Up Display
o Handheld Displays

• By Type of Offer
o Hardware
o Software

• By Geography
o Europe
o North America
o Asia-Pacific
o Rest of the World

Leading Market Players:
• Microsoft
• Meta Company
• DAQRI
• Blipper Inc
• Samsung Electronics Co., Ltd.
• Acer Inc.
• Dell Inc.
• Magic Leap
• Infinity Augmented Reality Inc.
• Google
• Catchoom Technologies
• Sony Corporation
• Facebook
• Total Immersion

*Other prominent players in the market which can be profiled as a part of customization:
• Zugara, Inc.
• Osterhout Design Group
• Vuzix Corporation
• ODG
• Seiko Epson Corporation