GHANA NON-ALCOHOLIC BEVERAGES MARKET

Ghana Non-Alcoholic Beverages Market is expected to witness a 10.5% CAGR during the forecast period between 2025 and 2032 fueled by increasing demand for healthier options along with lifestyle changes.

Major Drivers and Emerging Trends

The Ghana non-alcoholic beverages market is experiencing growth owing to shifting consumer tastes and a strengthening focus on health concerns. The growing health trend will significantly influence market demand which changes how consumers choose drinks. A growing focus on personal health is driving consumers to reject alcoholic beverages for healthier alternatives. The shifting consumer preferences has accelerated demand for drinks which are healthier owing to additional nutritional value. The demand for non alcoholic beverages is being fueled by consumers who seek hydration combined with health benefits favoring products like functional drinks.

Lifestyle changes and urbanization along with strategic marketing activities are also fueling the Ghana nonalcoholic beverages market growth. Ghana Statistical Service reports that 54.8% of Ghanaians reside in urban regions where urbanization has led to higher disposable incomes and better living standards through improved access to services. The rising income further enhances purchasing power which in turn drives market growth.

The Ghana non-alcoholic beverages market share is also being driven by changing demographics and drinking habits especially among younger customers. They are embracing more balanced lifestyles with many choosing to moderate their alcohol consumption. Many novel beverages that cater to more sophisticated tastes have been created in response to the increased demand from this group.

The growing ecommerce also offers substantial opportunities for expanding market reach and boosting growth. By utilizing online platforms many beverage brands can overcome traditional distribution challenges by enabling them to reach more customers and offering more customized shopping experiences. Non-alcoholic beverage companies can expand their operations and increase their market share owing to the increased revenue prospects this bigger market offers.

The government has further enacted policies to promote healthier living and enhance consumer options thereby supporting the Ghana non-alcoholic beverages market share. The government has implemented measures like promoting safety regulations and labeling standards along with marketing guidelines to ensure that producers comply with food safety standards. The government is working to strengthen collaborations with drink producers to foster product variety while enhancing consumer trust in non alcoholic drinks like soft drinks.

Multinational brands like Coca Cola and Guiness have long been the dominant forces in beverage market across Ghana supported by local manufacturing. The beverage sector also featured strong local participation from companies like Fan Milk and Accra Breweries with newer indigenous brands like Kasapreko Company gaining traction. Even though local brands have grown in number and diversity but global brands maintained dominance driven by strong consumer loyalty which makes it challenging for domestic players to capture substantial market share.

Moreover alcoholic beverages continue to dominate in culturally significant and social settings thereby restraining the market potential. Alcoholic beverages are often tied to cultural traditions and social rituals which make it difficult for non alcoholic options to gain traction.

Based on product carbonated soft drinks are popular for their bubbly texture and broad flavor variety which appeals to various consumer tastes. These beverages remain popular owing to their accessibility and convenient packaging which offers a convenient solution for consumers looking for a quick beverage.

Based on distribution channel, the retail sector which includes supermarkets and online merchants is anticipated to grow. Supermarkets and hypermarkets are gaining traction owing to various products available in one convenient location. Foodservice also remains a crucial distribution channel with more consumers choosing to eat out driven by busy lifestyles and rising disposable incomes.

Top Market Players

Several leading market players are Twellium Ghana, Accra Breweries, Aqua Fresh Limited, Coca Cola among others.

Key Developments

• • In 2024, Twellium Industrial Company has teamed up with Sidel to set up an advanced production facility in Kumasi which features two full PET lines for packaging still and fizzy drinks. Twellium focuses on producing non alcoholic beverages with Verna Mineral Water as its leading brand.

Segments covered in the Report:

The Ghana Non-Alcoholic Beverages Market has been segmented on the basis of Product and Distribution channel. Based on the Product, the market is segmented into Carbonated Soft Drinks, Bottled Water, Energy & Sports Drink, RTD Tea & Coffee, Functional Beverages, Juices, Dairy-based Beverages and Others. Based on the Distribution channel, the market is segmented into Food Service and Retail.

Market Segmentation

Ghana Non-Alcoholic Beverages Market by Product

• • Carbonated Soft Drinks
  • Bottled Water
  • Energy & Sports Drink
    RTD Tea & Coffee
  • Functional Beverages
  • Juices
  • Dairy-based Beverages
  • Others

Ghana Non-Alcoholic Beverages Market by Distribution channel

• • Food Service
  • Retail

Ghana Non-Alcoholic Beverages Market Leading players

• • Twellium Ghana
  • Accra Breweries
  • Aqua Fresh Limited
  • Coca-Cola