Event Management Software Market is projected to reach USD 7812 million by 2028, exhibiting a CAGR of 10.4% during forecast period.

Introduction of the Event Management Software Market Report

It is a platform that manages all logistics leading up to and through an occasion. Event management software automates and analyzes the entire planning process. The solution focuses on the entire features of organizing to post-event stages. It consists of a variety of tools that can be used to reduce time-consuming tasks and streamline events management. The software presents real-time data which helps to meet the expected performance of meeting. Furthermore, it helps to manage multi-channel marketing campaigns and capture and analyze the attendee’s way of making better business decisions.

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Market Dynamic

Key Drivers and Emerging Trends

The factors driving the global event management software market size include an increase in internet connectivity on mobile platforms, rising number of cultural events like charity events, social service and events organized by SMEs for marketing application around the globe. Additionally, with the development in the global market, marketers are making efforts to harness data for getting actionable insights which is another key driver to market growth. To use data and business insights, software needs to be complemented with systems like Customer Relationship Management (CRM), marketing automation software, collaboration platforms, payment gateways, and accounting software. It allows the company to position the entire lifecycle of their events with their business goals, thereby facilitating Chief Marketing Officers (CMOs) with key business insights from the data gathered through different business events. Furthermore, the rising COVID-19 pandemic has a big impact on live shows and events. As the lockdown guidelines continue, the live events business is in big loss. For instance, in March 2020, according to the Event and Entertainment Management Association (EEMA), the Indian live events industry is incurring a loss of INR 3,000 crore in the period of lockdown.

Restraint in the Event Management Software Market

However, the lack of product knowledge in developing countries due to insufficient skill and addressing the rising number of cyber-attacks threatening the privacy and security of the data are the restraining factors for growth of the event management software market share. Moreover, companies are finding it difficult to integrate the software with key business systems, which is hindering the growth of the market.

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Component – Segment Analysis

Based on component, services segment is expected to grow at a higher CAGR during the forecast period. The support and maintenance services are crucial because they review the customer issues. Every software vendor has a committed support team to resolve their problems. To derive consistent better customer experience, the providers aim at developing their product knowledge by taking feedback through surveys. The customer portal is another helping aid in providing useful tips and software updates to customer forums.

Deployment type – Segment Analysis

Based on the deployment type, the On-premises segment is projected to dominate the market during the forecast period. The on-premises deployment type involves the installation software on the premises of the company. On-premises solutions are delivered with a one-time licensing fee and service agreement. Moreover, the installation of the software requires large framework and a personal data centres which is affordable for large companies, thus increasing the demand of this type of deployment in large companies.

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Regional – Segment Analysis:

Based on region, North America is expected to grow at a higher CAGR during the forecast period owing to the rising adoption of this software for sports events in educational institutions, marathons, film festivals, and private events. According to Billboard, over 800 annual music events are hosted in the US alone, and they attract 32 million attendees. The need for systematic management of such important events has driven the market. The increasing importance of meetings is expected to excel the growth of employment in this field. High requirements for professionals in this field shows an increasingly high demand of this market. However, the outbreak of novel coronavirus has highly hampered the market due to postponement and cancellation. It is predicted that COVID-19 will cut USD 12 billion out of the entertainment industry in the United States alone.

Top Market Players

Various notable players operating in the market include Cvent Inc., Aventri, Inc., Eventbrite, New Work SE, Ungerboeck, Bizzabo, Certain, Inc., Hubilo Technologies Inc., Hubb., Accelevents, among others. 

Key Developments:

• • In 2019, Hubilo Technologies Inc., has announced its a new virtual forum, a real-time networking feature in which an attendee can connect with people who have common interests. This solution will encourage the media & entertainment industry to overcome the loss due to the cancellation of live shows and events.

Segments covered in the Report:

The global Event Management Software market has been segmented on the basis of Component, Deployment type, Organization size, End-users and regions. Based on Component, the market is segmented into Software and Services. The Services segment is further categorized into Professional services and Managed services. The Professional services segment is further categorized into Consulting, Deployment & integration, and Support & maintenance. Based on Deployment type, the market is segmented into Cloud and On-premises. Based on Organization size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on End-users, the market is segmented into Event Organisers and planners, Corporate, Government, Education and Others. 

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Key questions answered in this research report:

• • At what pace is global Event Management Software market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Event Management Software market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Event Management Software market?
  • Which Component generated maximum revenues in 2019 and identify the most promising Component during the forecast period?
  • What are the various Deployment type areas of global Event Management Software market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Event Management Software Market by Component

• • Software
  • Services
    • Professional services
      • Consulting
      • Deployment & integration
      • Support & maintenance
    • Managed services

Global Event Management Software Market by Deployment type

• • Cloud
  • On-premises

Global Event Management Software Market by Organization size

• • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises

Global Event Management Software Market by End-users

• • Event organisers and Planners
  • Corporate
  • Government
  • Education
  • Others

Global Event Management Software Market by Region

• • North America Event Management Software Market (Option 1: As a part of the free 25% customization)
    • North America Event Management Software Market by Component
    • North America Event Management Software Market by Deployment type
    • North America Event Management Software Market by Organization size
    • North America Event Management Software Market by End-users
    • US Event Management Software Market All-Up
    • Canada Event Management Software Market All-Up
  • Europe Event Management Software Market (Option 2: As a part of the free 25% customization)
    • Europe Event Management Software Market by Component
    • Europe Event Management Software Market by Deployment type
    • Europe Event Management Software Market by Organization size
    • Europe Event Management Software Market by End-users
    • UK Event Management Software Market All-Up
    • Germany Event Management Software Market All-Up
    • France Event Management Software Market All-Up
    • Spain Event Management Software Market All-Up
    • Rest of Europe Event Management Software Market All-Up
  • Asia-Pacific Event Management Software Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Event Management Software Market by Component
    • Asia-Pacific Event Management Software Market by Deployment type
    • Asia-Pacific Event Management Software Market by Organization size
    • Asia-Pacific Event Management Software Market by End-users
    • China Event Management Software Market All-Up
    • India Event Management Software Market All-Up
    • Japan Event Management Software Market All-Up
    • Rest of APAC Event Management Software Market All-Up
  • RoW Event Management Software Market (Option 4: As a part of the free 25% customization)
    • RoW Event Management Software Market by Component
    • RoW Event Management Software Market by Deployment type
    • RoW Event Management Software Market by Organization size
    • RoW Event Management Software Market by End-users
    • Brazil Event Management Software Market All-Up
    • South Africa Event Management Software Market All-Up
    • Saudi Arabia Event Management Software Market All-Up
    • UAE Event Management Software Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Event Management Software Market All-Up

Major Players Operating in the Event Management Software (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Cvent Inc.
  • Aventri, Inc.
  • Eventbrite
  • New Work SE
  • Ungerboeck
  • Bizzabo
  • Certain, Inc.
  • Hubilo Technologies Inc.
  • Hubb.
  • Accelevents