GMI Research analysis indicates that the Event Management Software Market estimated at USD 3,540 Million in 2020 and is slated to register a double digit CAGR of 10.4% over the period, 2021-2028 and is projected to reach USD 7,812 Million in 2028.

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Drivers:

The global Event Management Software Market is poised to witness a remarkable growth over the forecast period, owing to the emerging need for automation to streamline the management of events start to end. Event management software help in leveraging real-time data to extract actionable business insights from events and use them for organizational developments, driving the market growth. Increasing urbanization, rising disposable income, and the incorporation of event management software with the Internet of Things are projected to augment the Event Management Software market size.
The expansion of media and entertainment industry and the increasing number of events in the sports, gaming, and entertainment sectors will boost the market growth. The increasing incorporation of cloud platforms and accelerating penetration of smartphones and tablets are some other factors fueling the market growth. Various advancements which include the proliferation of social media platforms offering live streaming, provisions for crowdsourcing and cashless billing options, have augmented the adoption of software solution.

In addition, the growing use of mobile apps, social tools, and real time analytics in gaming and sports events will strengthen the Event Management Software Market Share. The software maintains a complete record of large data volumes to help organizers in planning sourcing, and analysing data, thus, ensuring a successful event. Leading vendors in the event management software market are investing in Research and development activities to maintain their competitiveness in the market. For example, in April 2020, Hubilo designed its new virtual event platform to help the incumbents of the media and entertainment industry in overcoming the losses occurred because of the cancellation of live events.

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Component – Segment Analysis

Based on component, services segment is expected to grow at a higher CAGR during the forecast period. The support and maintenance services are crucial because they review the customer issues. Every software vendor has a committed support team to resolve their problems. To derive consistent better customer experience, the providers aim at developing their product knowledge by taking feedback through surveys. The customer portal is another helping aid in providing useful tips and software updates to customer forums.

Software segment is estimated to dominate the market during the forecast period, due to the growing demand for software among corporate and entertainment event planners. The growing use of software solutions by various organizations and event planning companies to provide reliable and efficient services to their customers and attendees at minimal costs to help event planners manage multiple events at the same time has strengthened the market growth.

Deployment type – Segment Analysis

Based on the deployment type, the On-premises segment is projected to dominate the market during the forecast period. The on-premises deployment type involves the installation software on the premises of the company. On-premises solutions are delivered with a one-time licensing fee and service agreement. Moreover, the installation of the software requires large framework and a personal data centres which is affordable for large companies, thus increasing the demand of this type of deployment in large companies.

Cloud deployment mode is estimated to hold a higher share over the upcoming years, due to the increasing investment by leading players in research and development activities to launch new products, will offer enormous opportunities to the market. For instance, in April 2019, Aventri, a cloud-based analytics and data-driven end-to-end event management solution vendor introduced Aventri Marketplace to offer its customers a premium service and technology platform for successful management of the events.

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Regional – Segment Analysis:

Based on region, North America is expected to grow at a higher CAGR during the forecast period owing to the rising adoption of this software for sports events in educational institutions, marathons, film festivals, and private events. According to Billboard, over 800 annual music events are hosted in the US alone, and they attract 32 million attendees. The need for systematic management of such important events has driven the market. The increasing importance of meetings is expected to excel the growth of employment in this field. High requirements for professionals in this field shows an increasingly high demand of this market. However, the outbreak of novel coronavirus has highly hampered the market due to postponement and cancellation. It is predicted that COVID-19 will cut USD 12 billion out of the entertainment industry in the United States alone.

Top Market Players

Various notable players operating in the market include Cvent Inc., Aventri, Inc., Eventbrite, New Work SE, Ungerboeck, Bizzabo, Certain, Inc., Hubilo Technologies Inc., Hubb., Accelevents, among others. 

Key Developments:

• • In 2022, Aventri collaborated with MeetingPlay, an innovative solution vendor for in-person, virtual, and hybrid events. The new event software powerhouse will incorporate the strength of both companies to provide a full-service solution for meetings and events of all sizes.
  • In 2021, Cvent entered into a partnership with Dragoneer Growth Opportunities Corp. II. The collaboration is intended to help the company accelerate product innovation, increase research & development, minimize debt, and expand its share in the market.
  • In 2021, Priava, a cloud-based venue and event management system was acquired by Ungerboeck. The acquisition helped Ungerboeck to expand its presence globally in Australia, New Zealand, and the UK.
  • In 2021, Hopin acquired Boomset to turn into an all-in-one event management platform with onsite capabilities for hybrid and in-person events. The acquisition helped Hopin to expand its event product offering, offering essential onsite event management tools.
  • In 2019, Hubilo Technologies Inc., has announced its a new virtual forum, a real-time networking feature in which an attendee can connect with people who have common interests. This solution will encourage the media & entertainment industry to overcome the loss due to the cancellation of live shows and events.

Segments covered in the Report:

The global Event Management Software market has been segmented on the basis of Component, Deployment type, Organization size, End-users and regions. Based on Component, the market is segmented into Software and Services. The Services segment is further categorized into Professional services and Managed services. The Professional services segment is further categorized into Consulting, Deployment & integration, and Support & maintenance. Based on Deployment type, the market is segmented into Cloud and On-premises. Based on Organization size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on End-users, the market is segmented into Event Organisers and planners, Corporate, Government, Education and Others. 

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Key questions answered in this research report:

• • At what pace is global Event Management Software market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Event Management Software market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Event Management Software market?
  • Which Component generated maximum revenues in 2020 and identify the most promising Component during the forecast period?
  • What are the various Deployment type areas of global Event Management Software market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Event Management Software Market by Component

• • Software
  • Services
    • Professional services
      • Consulting
      • Deployment & integration
      • Support & maintenance
    • Managed services

Global Event Management Software Market by Deployment type

• • Cloud
  • On-premises

Global Event Management Software Market by Organization size

• • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises

Global Event Management Software Market by End-users

• • Event organisers and Planners
  • Corporate
  • Government
  • Education
  • Others

Global Event Management Software Market by Region

• • North America Event Management Software Market (Option 1: As a part of the free 25% customization)
    • By Component
    • By Deployment type
    • By Organization size
    • By End-users
    • US Market All-Up
    • Canada Market All-Up
  • Europe Event Management Software Market (Option 2: As a part of the free 25% customization)
    • By Component
    • By Deployment type
    • By Organization size
    • By End-users
    • UK All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Event Management Software Market (Option 3: As a part of the free 25% customization)
    • By Component
    • By Deployment type
    • By Organization size
    • By End-users
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Event Management Software Market (Option 4: As a part of the free 25% customization)
    • By Component
    • By Deployment type
    • By Organization size
    • By End-users
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Event Management Software (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Cvent Inc.
  • Aventri, Inc.
  • Eventbrite
  • New Work SE
  • Ungerboeck
  • Bizzabo
  • Certain, Inc.
  • Hubilo Technologies Inc.
  • Hubb.
  • Accelevents