Europe Meal-Replacement Products Market

Meal-Replacement Products are a substitute for meals which is vegan, lactose-free as well as gluten-free. Meal replacement product types includes keto, paleo, and vegan meal-replacement products. Meal-Replacement Products contains edible bars, powered products, drinks, soups, and gels with a low number of calories and enriched in vitamins and minerals. According to European Union, No. 1924/2006 on Nutrition and Health Claims said that the calorie ranges between 200 kcal to 400 kcal.

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Increasing health concern and growing adoption of the natural-ingredient based meal substitutes, are the key factors propelling the growth of Europe Meal-Replacement Products market. Also, increasing concern about environmental sustainability, gluten-free diets, and animal welfare will further drive the need for the Europe Meal-Replacement Products market. In addition, the rapid urbanization and increasing demand for new meal replacement products will boost the Europe Meal-Replacement Products market. Furthermore, readily availability of different ranges in the supermarkets with more promotional campaigns will inculcate the Europe Meal-Replacement Products market. Big players in the food processing industry are launching new product ranges with technological innovation and high spending on R&D, which will further propel the demand of the Europe Meal-Replacement Products in the market. However, cost associated with marketing as well as production and loss of the phytochemicals, are hampering the Meal-Replacement Products in the European countries.

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Meal-replacement products incorporate RTD beverages, soups, gels, edible snacks bars, shakes, and powdered products with varied flavours like strawberry, vanilla, chocolate, rose, cinnamon, and related herbs which will be projected to draw out the demand of the Europe meal-replacement products market. The meal-replacement products are convenient to consume for nutritional features and remedial solutions for inflammations and ailments. These meal-replacement products are comprising an important source of the fibers, carbohydrates, vitamins, protein concentrates, and minerals for support in the immune system lowers chances of the gastrointestinal diseases and heart strokes, which will be expected to boost the demand of the Europe meal-replacement products in the market.

Meal-replacement products used in a varied range of applications such as weight loss, wound healing, and overall fitness of the body. The natural-based ingredients like beans, nuts, and protein concentrate for long-term cell healing retention in the human body. Protein is an important element for the growth and repair of all the tissues, including the muscles and skin. The heart strokes, as well as cardiovascular diseases and obesity, will alleviate the weight loss and convalescence.

Major distribution channel involves Online, Supermarkets, Food Services, and Others amongst the end-user. Supermarkets and online retail stores are providing an extensive range of product portfolios with different brands at a competitive price. Besides, the adoption of vegan food habits and natural ingredients used will be projected to raise the demand for the Europe meal-replacement products market.

According to the HUEL, 64% of the adults are prone to overweight or obesity, particularly in the U.K., which will further boost the Europe meal-replacement products in the market. Besides, the European countries comprise of the highest food standards and regulations like HACCP, BRC certified, and ISO to get sustainability in the food, and adoption of the vegan consumer trend across the countries will be projected to propel the demand of the Europe meal-replacement products market.

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Various notable players operating in the market, include Blue Diamond Growers, Rosa Foods (Haul), General Mills Inc., Jimmy Joy, Abbott Nutrition, Bob Red Mill Natural Foods, Kraft Heinz Company, Kellogg Company, Nutrisystem, Herbalife Nutrition, Healthy ‘N Fit International Inc., Saturo Foods GmbH, Huel among others. The leading players are engaged to provide meal-replacement products to rejuvenate vegan foods in the market is a vital factor to generate the Meal-Replacement Products market in Europe. Also, the big players are incorporating with new product launch and frequent product innovations by means of the technological developments which will further strengthen the Meal-Replacement Products market in Europe.

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Key Developments

• • In January 2019, Huel has introduced the first ready-to-drink options in the market. The product is offered in vanilla and berry flavours. The product provides balanced amount of proteins, fats, and carbohydrates for overall fitness and endurance of the body.
  • In October 2018, Soylent launched non-GMO beverages based on soy protein isolate with three types of meal-replacement varieties Original, Cacao, and Cafe Mocha.

The Europe Meal-Replacement Products Market has been segmented based on product, application, distribution channel and countries. Based on product, the market is segmented Beverages, Shakes, Edible Bars, Powdered Products and Others. On the basis of application type, the market is categorized into Weight Loss, Weight Gain, Convalescence, Wound Healing, Physical Fitness and Others. Based on distribution channel type, the market is categorized into Online, Supermarkets, Food Services and Others. On the basis of countries, U.K., Germany, France, Netherlands, Spain, Italy and Rest of Europe are covered.

Key questions answered in this research report:

• • At what pace is Europe Meal-Replacement Products Market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the Europe Meal-Replacement Products market? What will be the impact of drivers and restraints in the future?
  • What are the various application areas of Europe Meal-Replacement Products and how they are poised to grow?
  • Which type generated maximum revenues in 2019 and identify the most promising type during the forecast period?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Europe Meal-Replacement Products Market by Product

• • Beverages
    • Ready to Drink Products
    • Lactose free
    • Low carbohydrate
  • Shakes
    • Lactose free
    • Low carbohydrate
    • Low sugar
    • Low fat
  • Edible Bars
  • Powdered Products
    • Weight loss
    •  Weight gain
  • Others

Europe Meal-Replacement Products Market by Application

• • Weight Loss
  • Weight Gain
  • Convalescence
  • Wound Healing
  • Physical Fitness
  • Others

Europe Meal-Replacement Products Market by Distribution Channel

• • Online
  • Supermarkets
  • Food Services
  • Others

Europe Meal-Replacement Products Market by Countries

• • United Kingdom (UK) Meal-Replacement Products Market All-Up (Option 1: Free 25% Customization)
  • Germany Meal-Replacement Products Market All-Up (Option 2: Free 25% Customization)
  • France Meal-Replacement Products Market All-Up (Option 3: Free 25% Customization)
  • Spain Meal-Replacement Products Market All-Up (Option 4: Free 25% Customization)
  • Rest of Europe Meal-Replacement Products Market All-Up (Option 5: Free 25% Customization)

Major Players Operating the Europe Meal-Replacement Products (Option 6: Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• Blue Diamond Growers
• Rosa Foods (Haul)
• General Mills, Inc.
• Jimmy Joy
• Abbott Nutrition
• Bob Red Mill Natural Foods
• Kraft Heinz Company
• Kellogg Company
• Nutrisystem
• Herbalife Nutrition
• Healthy ‘N Fit International Inc.
• Saturo Foods GmbH
• Huel