Fitness equipment refers to the equipment used during physical activities to manage overall body weight, develop muscular strength, and to enhance physical stamina. It consists of a wide range of equipment, including free weights, treadmills, elliptical trainers, strength building machines, and weight machines. Fitness equipment is gaining traction among individuals of multiple age groups to stay healthy and fit.

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The key factors contributing to growth of the Europe Fitness Equipment Market include the drastic rise in obesity rates and rising health concerns among individuals across the region. In the competitive business landscape, every individual is working and chasing a luxurious lifestyle. However, due to the adoption of such lifestyle, individuals have started developing various diseases such as obesity, heart attacks, fluctuations in blood pressure, osteoporosis, and other related diseases. This has encouraged the people to participate in different fitness activities on a regular basis. The physical activities help individuals to relieve anxiety, stress, anger, depression while boosting the energy level and self-confidence of an individual. The growing awareness among individuals is promoting the development of gyms and fitness apps, which has inclined the focus of the individuals toward fitness. Thus, increasing health awareness in the region is propelling the growth of the market. Additionally, emerging government initiatives to support physical activities are enhancing the growth of the market. As in 2019, PHE and Health Education England released “All Our Health” guidelines and information, focusing on explaining the importance of staying healthy. All these initiatives launched by the governments are energizing the growth of the market. On the other end of the spectrum, the strong demand for refurbished equipment is likely to hamper the growth of Europe’s market.

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Based on type, the market is segmented into cardiovascular training equipment, strength training equipment, and other equipment. Among these, cardiovascular training equipment is expected to lead the market during the forecast period. This is attributed to the accelerating demand for treadmill across numerous fitness centers and homes. These equipments help in maintaining blood pressure and monitors the heart, which further fuels the growth of the segment.

On the basis of end user, the market is segmented into home consumer, health/club/gym, and other commercial user. Among these, the home consumer segment is projected to witness a higher CAGR during the forecast period. This is due to the fundamental shift in the consumer’s preference towards healthy lifestyle. Home exercise helps individuals to select cost-effective equipment, saves time, and offers more privacy to an individual.

Based on sales, the market is segmented into hypermarket and supermarket, speciality stores, retail pharmacies, and online sales channel. Among these, the online sales channel is anticipated to dominate the market during the forecast period. Online stores provide multiple options to customers, along with attractive discounts and no transportation cost. Moreover, due to the COVID-19 crisis, the customers now prefer to purchase products online rather than visiting the store, which would further expand online channels.

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Based on country, the U.K. would lead the market during the forecast period due to growing health consciousness among individuals. Moreover, the number of health clubs, gyms, is increasing rapidly in the country, which would surge the demand of the market in the U.K.

The major players operating the market includes Amer Sports Corporation, Nautilus, Inc, Brunswick Corporation, Johnson Health Tech Ltd, Cybex International, Inc., ICON Health & Fitness, Inc., Technogym SpA, Tuntari New Fitness B.V., Kettler (GB) Limited, and Torque Fitness LLC, among others.

The Europe fitness equipment market has been segmented on the basis of type, end user, sales channel, and country. Based on type, the market is segmented into cardiovascular training equipment, strength training equipment, and other equipment. Based on end user, the market is segmented into home consumer, health/club/gym, and other commercial users. Based on sales channel, the market is segmented into hypermarket and supermarket, speciality stores, retail pharmacies, and online sales channel.

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• • Key questions answered in this research report:
  • At what pace is Europe fitness equipment market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Europe fitness equipment market? What will be the impact of drivers and restraints in the future?
  • Which type generated maximum revenues in 2019 and identify the most promising type during the forecast period?
  • What are the various end-users of Europe fitness equipment market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Value (USD Million)
Market Segment	By Type, By End User, By Sales Channel, By Country
Regional Coverage	Europe
Companies Profiled	Amer Sports Corporation, Nautilus, Inc, Brunswick Corporation, Johnson Health Tech Ltd, Cybex International, Inc., ICON Health & Fitness, Inc., Technogym SpA, Tuntari New Fitness B.V., Kettler (GB) Limited, Torque Fitness LLC; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation:

Europe Fitness Equipment Market by Type

• • Cardiovascular Training Equipment
    • Treadmill
    • Elliptical
    • Stationary Bike
    • Rowing Machine
    • Others
  •  Strength Training Equipment
  •  Other Equipment

Europe Fitness Equipment Market by End User

• • Home consumer
    • Home
    • Apartment
    • Gyms in Apartment
  • Health club/gym
  • Other commercial users
    • Hotel
    • Corporate Office
    • Hospitals & Medical Center
    • Public Institution

Europe Fitness Equipment Market by Sales Channel

• • Hypermarket and Supermarket
  • Specialty Stores
  • Retail Pharmacies
  • Online sales Channel

Europe Fitness Equipment Market by Countries

• • United Kingdom (UK) Fitness Equipment Market All-Up (Option 1: As a part of the Free 25% Customization)
  • Germany Fitness Equipment Market All-Up (Option 2: As a part of the Free 25% Customization)
  • France Fitness Equipment Market All-Up (Option 3: As a part of the Free 25% Customization)
  • Spain Fitness Equipment Market All-Up (Option 4: As a part of the Free 25% Customization)
  • Rest of Europe Fitness Equipment Market All-Up (Option 5: As a part of the Free 25% Customization)

Major Players Operating the Europe Fitness Equipment (Option 6: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Amer Sports Corporation
  • Nautilus, Inc
  • Brunswick Corporation
  • Johnson Health Tech Ltd
  • Cybex International, Inc.
  • ICON Health & Fitness, Inc.
  • Technogym SpA
  • Tuntari New Fitness B.V.
  • Kettler (GB) Limited
  • Torque Fitness LLC