Enterprise video market is projected to expand at a Compound Annual Growth Rate of 9.8%, owing to the emerging need to reduce the operational cost and enhance efficiency.

Introduction of the Global Enterprise Video Market Report

An Enterprise Video Platform (EVP) refers to a platform that is used for video communication within business environments. This platform allows one-to-many delivery of video for the enterprise, particularly in support of corporate communications, training, and collaboration.

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Market Dynamic

Key Drivers and Emerging Trends

The enterprise video market is predicted to witness a smooth growth curve over the forecast period, owing to the growing use of enterprise video solutions to conduct external activities which include marketing, sales, broadcast, and training. Further, growing adoption of these solutions by educational institutions to improve learning experiences by providing visual recordings of webinars and courses will propel the Enterprise video market size. With the growing need to improve operational efficiency and productivity, the adoption of enterprise video primarily CYOD and BYOD has increased, as they allow employees to interact with clients and corporate data from remote locations, driving the global Enterprise video market growth.

Moreover, as per the Enterprise video market research report, the ongoing advancements in video streaming such as the development of Application Programming Interfaces (APIs), which help organizations in combining several technological platforms to provide a multi-channel experience to its customers is projected to offer enormous growth opportunities to the market. Leading players in the market are emphasizing on delivering advanced video streaming solutions to maintain their competitiveness in the market. For example, in 2020, Avaya, Inc. delivered its collaboration and communications solutions to iQIYI, a renowned online video platform with more than 500 million monthly active users to help iQIYI effectively manage the business operations during the pandemic

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Type – Segment Analysis

Video conferencing is forecast to witness a higher CAGR over the forecast period. Increasing adoption of video conferencing solutions in healthcare industries owing to easy medical assistance and cost-efficiency and the emerging need to streamline the communication process across geographically scattered businesses will strengthen the segment’s size. Further, the growing adoption of remote working trends and the penetration of online education aided by the widespread outburst of the coronavirus pandemic have increased the demand for video conferencing solutions, driving the segment growth.

End-Use Industry – Segment Analysis

Healthcare industry is expected to lead the market with the highest share over the forecast period, owing to the growing emphasis of government to improve healthcare infrastructure. Enterprise video solutions provide an immediate medical help to patients situated in remote areas, by collaborating healthcare team with patients, propelling the segment’s size.

Deployment – Segment Analysis

Cloud deployment model is anticipated to grow at a faster CAGR during the forecast period, owing to the flexibility offered to users through pay as you go models for the creation and management of video. The increasing adoption of cloud model across small and medium sized enterprises as they provide an easy access to enterprise video platform through smartphones and laptops is forecast to support the segment’s growth.

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Regional – Segment Analysis:

North America is anticipated to emerge as the fastest growing market during the forecast period, primarily because of the rising penetration of mobile devices and the growing demand for visual meetings. The strong presence of leading market players including Cisco Systems Inc., IBM, Adobe, and Microsoft has strengthened the regional growth. In addition, the growing demand for virtual private networks across several business organizations and educational institutions will offer enormous opportunities to the market.

Top Market Players

Various notable players operating in the market include IBM Corporation, Microsoft, Cisco Systems, Adobe, Avaya Inc., Amazon Web Services, Inc., Plantronics, Inc., LogMeIn, Inc., RingCentral, Inc., and Zoom Video Communications, Inc., among others. 

Key Developments:

• • In 2022, Google Cloud launched its latest multimedia CDN named Media CDN which allows businesses to leverage Google’s YouTube network and offers additional capabilities including ecosystem integrations, custom ad insertion, and platform extensibility.
  • In 2021, Amazon Web Services, Inc. entered into a strategic partnership with Salesforce. The collaboration is intended to allow customers use the full set of Salesforce and AWS capabilities together and assist them in developing powerful new business applications that expedites digital transformation.
  • In 2020, Microsoft incorporated advanced features in its Microsoft Team applications, which include virtual visits, teams policy packages, securing messaging, Electronic Healthcare Record Integration, and care coordination.
  • In 2020, Microsoft added various features in its Microsoft Team applications, which include virtual visits, teams policy packages, securing messaging, Electronic Healthcare Record Integration, and care coordination.
  • In 2020, Cisco Systems successfully acquired BabbleLabs, an organization that designs and develops communication software to enhance the individual’s video meeting experience.
  • In 2020, Avaya Inc. and Tradewinds Brokerage entered a Master Agent Agreement to improve Avaya’s communications and collaboration solutions market and establish new revenue streams in Australia.

Segments covered in the Report:

The global enterprise video market has been segmented on the basis of type, end-use industry, deployment, and regions. Based on type, the market is segmented into video conferencing, video content management, and webcasting. Based on end-use industry, the market is segmented into BFSI, government, retail, healthcare, IT and telecom, and others. Based on deployment, the market is segmented into On-Premise and Cloud. 

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Key questions answered in this research report:

• • At what pace is the global enterprise video market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the global enterprise video market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global enterprise video market?
  • Which type generated maximum revenues in 2019 and identify the most promising type during the forecast period?
  • What are the various end-use industry areas of the global enterprise video market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues (2019)	USD 14,793 Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Type, By End-Use Industry, By Deployment, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	IBM Corporation, Microsoft, Cisco Systems, Adobe, Avaya Inc., Amazon Web Services, Inc., Plantronics, Inc., LogMeIn, Inc., RingCentral, Inc., and Zoom Video Communications, Inc., among others; a total of 10 companies covered
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Enterprise Video Market by Type

• • Video Conferencing
  • Video Content Management
  • Webcasting

Global Enterprise Video Market by End-Use Industry

• • BFSI
  • Government
  • Retail
  • Healthcare
  • IT and Telecom
  • Others

Global Enterprise Video Market by Deployment

• • On-Premise
  • Cloud

Global Enterprise Video Market by Region

• • North America Enterprise Video Market (Option 1: As a part of the free 25% customization)
    • By Type
    • By End-Use Industry
    • By Deployment
    • US Market All-Up
    • Canada Market All-Up
  • Europe Enterprise Video Market (Option 2: As a part of the free 25% customization)
    • By Type
    • By End-Use Industry
    • By Deployment
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Enterprise Video Market (Option 3: As a part of the free 25% customization)
    • By Type
    • By End-Use Industry
    • By Deployment
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Enterprise Video Market (Option 4: As a part of the free 25% customization)
    • By Type
    • By End-Use Industry
    • By Deployment
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Global Enterprise Video Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • IBM Corporation
  • Microsoft
  • Cisco Systems
  • Adobe
  • Avaya Inc.
  • Amazon Web Services, Inc.
  • Plantronics, Inc.
  • LogMeIn, Inc.
  • RingCentral, Inc.
  • Zoom Video Communications, Inc.