Introduction of the Digital Signage Market Report

Digital signage refers to an electronic sign that is used to convey information for informational or advertising purposes. It uses an LCD, LED, or projection screen for displaying videos and graphics that educate, engage, and inform viewers.

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Market Dynamic

Key Drivers and Emerging Trends

Growing adoption of digitized advertisement for sharing product information to enhance customer service, promotions and brand recognition is one of the major factors driving the growth of the digital signage market size over the forecast period. In addition, growing use of digital signage in sectors including sporting arenas, academic buildings, retail stores, public spaces, corporate spaces and restaurants for applications including wayfinding, messaging, marketing and outdoor advertising further supports the market growth. Moreover, the rising demand for 4K digitized sign display with the embedded software and media player, and the development of new display technologies with the evolution of LCD, LED, UHD, OLED, and super AMOLED is expected to provide growth opportunities to the market over the forecast period.

Restraint in the Digital Signage Market

However, various factors including compatibility of software and hardware, the high production costs, and complicated manufacturing process together with a shorter lifespan of LEDs, are expected to hamper the growth of the digital signage market during the forecast period.

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Type – Segment Analysis

Based on the type, the video wall is expected to hold a prominent share in the market owing to its benefits including higher resolutions, powerful processing, superior brightness, minimal maintenance, flexible size & shape availability, extensive content manipulation option, and outdoor friendliness among others. Additionally, rising demand of video walls among educational institutes, security control room operations, armed forces, and others may further support the market growth.

Display Technology – Segment Analysis

Based on the display technology, the 3D display segment is expected to grow significantly over the forecast period. This can be attributed to popularization of 3D display technologies, the availability of glasses free 3D display, and its several advantages over the 2D display that includes durability, long lasting, high contrast, enhanced visual with drop shadow and lighting, and added dimensional elements like raised graphics, logos and letters.

Location – Segment Analysis

Based on location, the outdoor segment is projected to witness high growth over the forecast period owing to the increasing demand of digital signage for various outdoor application including bus stop digital signage, digital billboards, displaying schedules at public transit stations, and others.

Component – Segment Analysis

Based on component, hardware segment is anticipated to hold a notable share in the market primarily due to the increasing demand for the physical components including multi touch screens, media players, network components, and mounts for digital signage. Growing use of sensors, capacitive touch technology, infrared technology, 4K, and 8K display, and glasses-free 3D displays among others is further augmenting the market growth.

End-Use Industry – Segment Analysis

Based on the industry vertical, the retail segment is anticipated account for a significant market share rate during the forecast period primarily due to the growing adoption of digital signage in retail industry in a variety of application including check-out lines, customer service desk, visual decor, endless aisle, product showcase, smart mirror, and others. Additionally, according to the National Retail Federation, the retail sales during 2020 will increase between 3.5 percent and 4.1 percent to more than $3.9 trillion in the region, contributing to the growth of the retail industry, which thereby, propel the demand of digital signage in the retail sector.

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Regional – Segment Analysis:

Asia-Pacific is expected to grow at a high rate during the forecast period. This can be attributed to rapid adoption of digital technologies including IoT, augmented reality, artificial intelligence, and audio-visual solutions in retail, transportation, hospitality, and education sectors. Presence of prominent vendors including Samsung Electronics Co., Ltd., Sharp Corporation, and Sony Corporation, is further supporting the market growth.

Top Market Players

Several leading Digital Signage companies operating in the market, include, Samsung Electronics Co., Ltd., Sharp Corporation, Koninklijke Philips N.V., Sony Corporation, Panasonic Corporation, Brightsign LLC, Cisco Systems, Inc., Microsoft Corporation, Winmate, Inc., and LG Electronics Inc. among others. 

Key Developments: 

• • In 2020, LG Electronics Inc., launched an LED Signage system, the LG LSAA LED Signage series. The new LG LSAA packs 4K resolution and Artificial Intelligence powered picture quality into a single, and easy-to-assemble LED display.

Segments covered in the Report:

The global Digital Signage market has been segmented on the basis of type, display technology, location, component, end-use industry, and key regions. Based on type, the market is segmented into video wall, video screen, kiosk, transparent LCD screen, digital poster, and others. Based on the display technology, the market is segmented into 2-D display, 3-D display. Based on the Location, the market is segmented into indoor and outdoor. Based on the component, the market is segmented into hardware, software, and services. Based on the end-use industry, the market is segmented into retail, transportation, hospitality, corporate, education, government, and others. 

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Key questions answered in this research report:

• • At what pace is global Digital Signage Market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Digital Signage Market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Digital Signage Market?
  • Which type generated maximum revenues in 2020 and identify the most promising type during the forecast period?
  • What are the various end-use industry of global Digital Signage Market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2020
Market Forecast Period	2021-2028
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Type, By Display Technology, By Location, By Component,  By End-Use Industry, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Samsung Electronics Co., Ltd., Sharp Corporation, Koninklijke Philips N.V., Sony Corporation, Panasonic Corporation, Brightsign LLC, Cisco Systems, Inc., Microsoft Corporation, Winmate, Inc., and LG Electronics Inc.  Among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Digital Signage Market by Type

• • Video Wall
  • Video Screen
  • Kiosk
  • Transparent LCD Screen
  • Digital Poster
  • Others

Global Digital Signage Market by Display Technology

• • 2-D Display
  • 3-D Display

Global Digital Signage Market by Location

• • Indoor
  • Outdoor

Global Digital Signage Market by Component

• • Hardware
  • Software
  • Services

Global Digital Signage Market by End-Use Industry

• • Retail
  • Transportation
  • Hospitality
  • Corporate
  • Education
  • Government
  • Others

Global Digital Signage Market by Region

• • North America Digital Signage Market (Option 1: As a part of the free 25% customization)
    • North America Digital Signage Market by Type
    • North America Digital Signage Market by Display Technology
    • North America Digital Signage Market by Location
    • North America Digital Signage Market by Component
    • North America Digital Signage Market by End-Use Industry
    • US Digital Signage Market All-Up
    • Canada Digital Signage Market All-Up
  • Europe Digital Signage Market (Option 2: As a part of the free 25% customization)
    • Europe Digital Signage Market by Type
    • Europe Digital Signage Market by Display Technology
    • Europe Digital Signage Market by Location
    • Europe Digital Signage Market by Component
    • Europe Digital Signage Market by End-Use Industry
    • UK Digital Signage Market All-Up
    • Germany Digital Signage Market All-Up
    • France Digital Signage Market All-Up
    • Spain Digital Signage Market All-Up
    • Rest of Europe Digital Signage Market All-Up
  • Asia-Pacific Digital Signage Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Digital Signage Market by Type
    • Asia-Pacific Digital Signage Market by Display Technology
    • Asia-Pacific Digital Signage Market by Location
    • Asia-Pacific Digital Signage Market by Component
    • Asia-Pacific Digital Signage Market by End-Use Industry
    • China Digital Signage Market All-Up
    • India Digital Signage Market All-Up
    • Japan Digital Signage Market All-Up
    • Rest of APAC Digital Signage Market All-Up
  • RoW Digital Signage Market (Option 4: As a part of the free 25% customization)
    • RoW Digital Signage Market by Type
    • RoW Digital Signage Market by Display Technology
    • RoW Digital Signage Market by Location
    • RoW Digital Signage Market by Component
    • RoW Digital Signage Market by End-Use Industry
    • Brazil Digital Signage Market All-Up
    • South Africa Digital Signage Market All-Up
    • Saudi Arabia Digital Signage Market All-Up
    • UAE Digital Signage Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Digital Signage Market All-Up

Major Players Operating in the Digital Signage Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Samsung Electronics Co., Ltd.
  • Sharp Corporation
  • Koninklijke Philips N.V.
  • Sony Corporation
  • Panasonic Corporation
  • Brightsign LLC
  • Cisco Systems, Inc.
  • Microsoft Corporation
  • Winmate, Inc.
  • LG Electronics Inc.