Analysts at GMI Research estimates that the Customer Analytics Market is forecast to grow at a double digit CAGR of 17.5% from 2022-2029.

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Key Drivers

The major factors which are driving the growth of the Global Customer Analytics market include the growing demand to understand customer behavior in order to provide a better and personalized experience to the target customers and the increasing adoption of advanced technologies such as AI, ML, and business process automation to organise market operations. The customer analytics helps in knowing the customer purchasing patterns and personalizing marketing operations on the bases of customer data. Technologies such as artificial intelligence and machine learning help marketer to analyze customer behavior.  Moreover, the growing usage of social media will have a positive impact on the market. These technologies help to reveal customer sentiments and develop businesses with customers who are using social media platforms by relating their product list with e-commerce sites. This, in turn, will further fuel the growth of the market. However, growing concerns related to data security and privacy may hamper the growth of the market.

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Deployment Mode – Segment Analysis

Based on the deployment mode, the cloud segment is expected to grow at a higher CAGR in the market during the forecast period owing to the growing adoption of a cloud-based solution such as Software-as-a-Service among organizations driven by its easy accessibility feature. In addition to this, it offers various advantages over on-premises solutions such as high scalability, cost-efficient, easy implementation, and adaptability. Small and Medium-sized Enterprises are widely adopting cloud solutions due to its low cost, all-time support, and easy maintenance properties.

Application – Segment Analysis

Based on the application, the product management segment is projected to grow at a higher CAGR during the forecast period owing to the rising investment in product management by large size organizations in order to improve their customer experience. The enormous amount of product-related information is produced throughout customer journeys such as product functions, features, prices, among others. Customer analytics uses analyzing tools which are used to understand customer buying pattern and provides other information related to any product to organizations. This information is utilized by companies to make the required changes in order to retain them.

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Regional – Segment Analysis

Based on the region, North America is projected to lead the global Customer Analytics market during the forecast period owing to the rapid adoption of customer analytics solutions by organizations in order to stay competitive using customer data. Moreover, due to the presence of various customer analytics players such as Google, Microsoft, SAP, Oracle, among others are further propelling the growth of the market.

Top Market Players

The major key players in the Customer Analytics market include Google LLC, Adobe, Inc., SAP SE, Microsoft Corporation, SAS Institute, Oracle Corporation, Salesforce.com, Inc., Teradata Corporation, Manthan Systems, Mixpanel, among others.

Segments covered in the Report:

The Global Customer Analytics market has been segmented based on the component, deployment mode, organization size, application, data source, industry vertical, and region. Based on the component, the market is segmented into solutions and services. The solution is further segmented into Data Management/Extract, Transform, Load, Voice Of Customer, Analytical Tools, Social Media Analytics, and Dashboard And Reporting. Service is further segmented into Professional Services and Managed Services. Professional services are further segmented into Consulting, Integration and Deployment, Support and Maintenance, and Education and Training. Based on Deployment Mode, the market is segmented into Cloud and On-Premises. Based on organization size, the market is segmented into Large Enterprises and Small and Medium Enterprises. Based on Application, the market is segmented into Brand Management, Campaign Management, Churn Management, Customer Behaviour Analysis, Product Management, and Others. Based on the data source, the market is segmented into Web, Smartphones, Social Media, Email, Store, Call Center, and other Data Sources. Based on industry vertical, the market is segmented into Banking, Financial Services, and Insurance, Retail and Ecommerce, Telecommunications and Information Technology, Energy and Utilities, Manufacturing, Transportation and Logistics, Government and Defense, Healthcare and Life Sciences, Media and Entertainment, Travel and Hospitality, and Other Industry Verticals.

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Key questions answered in this research report:

• • At what pace is the global Customer Analytics market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the global Customer Analytics market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Customer Analytics market?
  • Which component generated maximum revenues in 2021 and identify the most promising components during the forecast period?
  • What are the various application areas of the global Customer Analytics market, and how are they poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Revenues (2021)	USD Million
Market Base Year	2021
Market Forecast Period	2022-2029
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Component, By Deployment Mode, By Organization Size, By Application, By Data Source, By Industry Vertical, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Google LLC, Adobe, Inc., SAP SE, Microsoft Corporation, SAS Institute, Oracle Corporation, Salesforce.com, Inc., Teradata Corporation, Manthan Systems, Mixpanel, among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Customer Analytics Market by Component   

• • Solutions
    • Data Management/Extract, Transform, Load
    • Voice of Customer
    • Analytical Tools
    • Social Media Analytics
    • Dashboard And Reporting
  • Services
    • Professional Services
      • Consulting
      • Integration and Deployment
      • Support and Maintenance
      • Education and Training
    • Managed Services

Global Customer Analytics Market by Deployment Mode      

• • Cloud
  • On-Premises

Global Customer Analytics Market by Application                   

• • Brand Management
  • Campaign Management
  • Churn Management
  • Customer Behaviour Analysis
  • Product Management
  • Others

Global Customer Analytics Market by Data Source                  

• • Web
  • Social Media
  • Smartphone
  • Email
  • Store
  • Call Center
  • Other Data Sources

Global Customer Analytics Market by Industry Vertical                         

• • Banking, Financial Services, and Insurance
  • Retail and Ecommerce
  • Telecommunications and Information Technology
  • Energy and Utilities
  • Manufacturing
  • Transportation and Logistics
  • Government and Defense
  • Healthcare and Life Sciences
  • Media and Entertainment
  • Travel and Hospitality
  • Other Industry Verticals

Global Customer Analytics Market by Region

• • North America Customer Analytics Market (Option 1: As a part of the free 25% customization)
    • By Component
    • By Deployment Mode
    • By Organization Size
    • By Application
    • By Data Source
    • By Industry Vertical
    • US Market All-Up
    • Canada Market All-Up
  • Europe Customer Analytics Market (Option 2: As a part of the free 25% customization)
    • By Component
    • By Deployment Mode
    • By Organization Size
    • By Application
    • By Data Source
    • By Industry Vertical
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up

• • Asia-Pacific Customer Analytics Market (Option 3: As a part of the free 25% customization)
    • By Component
    • By Deployment Mode
    • By Organization Size
    • By Application
    • By Data Source
    • By Industry Vertical
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • ROW Customer Analytics Market (Option 4: As a part of the free 25% customization)
    • By Component
    • By Deployment Mode
    • By Organization Size
    • By Application
    • By Data Source
    • By Industry Vertical
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Global Customer Analytics Leading Market Players (Option 5: As a part of the free 25% customization – Profiles of 5 Additional Companies of your Choice)

• • Google LLC
  • Adobe, Inc.
  • SAP SE
  • Microsoft Corporation
  • SAS Institute
  • Oracle Corporation
  • com, Inc.
  • Teradata Corporation
  • Manthan Systems
  • Mixpanel