Introduction of the Crowdfunding Market Report

Crowdfunding can be defined as the concepts of crowdsourcing and microfinancing by bringing together various individuals who commit a particular amounts of money to projects and entities they want to support. The crowdfunding is primarily done through online via social media and crowdfunding platforms. It is one of the popular ways for people, businesses, and charities to raise money through online platforms.

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Market Dynamic

Key Drivers and Emerging Trends

Crowdfunding is free promotional source which offers an opportunity to pre-sell a product, effectively measure public interest and help an organization to raise funds in a shorter time span. Thus, the easy access to capital over the traditional funding stands to be a prime factor strengthening crowdfunding market share. According to Fundera, there were nearly 6,455,080 crowdfunding campaigns in 2019, with an average amount of $824 raised by all campaigns. Furthermore, the organization of sports events help to raise funds in a shorter time frame, which is complementing the market growth. Besides, the advent of business startups by individuals along with the launch of mobile applications and websites for raising funds easily, will offer captivating opportunities to the market players.
In addition, as per the Crowdfunding Market Research, the presence of crowdfunding campaigns in social media platforms such as WhatsApp, Twitter, and Instagram, have made it easier for people to share information and raise funds, thus, driving the market growth. For example, according to the Kickstarter crowdfunding platform, over USD 1 million funds were raised with the help of 37% of gaming campaigns in raising funds. Also, the benefits of crowdfunding platform over traditional modes of fundraising, which include less financial risk, wide reach, brand promotion, validation of the concept, and marketing with the help of social media and email newsletters will propel the Crowdfunding Market Size.

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Product Type – Segment Analysis

Based on the product type, donation based crowdfunding is anticipated to grow at a higher CAGR during the forecast period. This can be attributed to its increasing popularity as it is considered as one of the most preferred mode of fundraising mainly for entrepreneurs, organizations, and individuals who need funding for a social cause, education expenses, medical expenses, emergencies. Ketto Online Ventures Pvt Ltd., Kickstarter, PBC and Indiegogo, Inc. are some of the organizations in the donation based crowdfunding market.

End-Use Application- Segment Analysis

Based on the end-use application, healthcare segment is expected to grow at a faster CAGR during the forecast period owing to the increasing crowdfunding for financing health expenses, initiatives, research, and innovation in the healthcare sector. For instance, in 2020, the EIT Health e.V. and Aescuvest launched a crowdfunding campaign for German start-up, Emperra GmbH E-Health Technologies, aimed to provide digital technology for improving the lives of people with diabetes.

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Regional – Segment Analysis:

Based on the region, Asia-Pacific region is projected to dominate the market over the forecast period. This is primarily due to the minimal regulatory barrier and growing crowdfunding market in UK, Netherlands, Germany, and France. Additionally, European Crowdfunding Network, an international not-for-profit organisation in Europe help in providing resources, professional support and a forum for collaborative action regarding crowdfunding. The strong presence of various companies including Crowdcube Capital Ltd, Funding Circle, Our Crowd, FundByMe, and Spreds, are further contributing to the market growth in the region.

Top Market Players

Various notable players operating in the market include Kickstarter, PBC, EIT Health e.V., BuildHer, Indiegogo, Inc., GoFundMe, Startups.com, Crowdcube Capital Ltd., GoGetFunding, Patreon, and Crowdfunder Ltd., among others. 

Key Developments:

• • In 2020 – BuildHer, a UK-based crowdfunding platform for women initiated its service. BuildHer claims it helps disadvantaged young women in Kenya with accredited construction skills, resulting in a financial prosperity, to promote gender equality within the construction industry.
  • In 2020 – Aescuvest international GmbH, a prominent crowdfunding platform driven by EIT Health in their Call4Ideas Campaign, intended to help start-ups and researchers work towards reducing the cases of COVID-19, accelerating their entry to the market.
  • In 2020, BuildHer, a UK-based crowdfunding platform for women of black origin, has officially launched its service. Founded in 2018, BuildHer claims it equips disadvantaged young women in Kenya with accredited construction skills, leading to greater financial prosperity, changing male attitudes, and promoting gender equality within the construction industry.

Segments covered in the Report:

The global crowdfunding market has been segmented on the basis of product type, end-use application, and regions. Based on product type, the market is segmented into reward-based crowdfunding, equity crowdfunding, donation, and others. Based on end-use application, the market is segmented into cultural sector, technology, education, healthcare, and others. 

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Key questions answered in this research report:

• • At what pace is global Crowdfunding Market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Crowdfunding Market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Crowdfunding Market?
  • Which product type generated maximum revenues in 2019 and identify the most promising product type during the forecast period?
  • What are the various end-use application of global Crowdfunding Market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Crowdfunding Market by Product Type

• • Reward-Based Crowdfunding
  • Equity Crowdfunding
  • Donation
  • Others

Global Crowdfunding Market by End-Use Application

• • Cultural Sector
  • Technology
  • Education
  • Healthcare
  • Others

Global Crowdfunding Market by Region

• • North America Crowdfunding Market (Option 1: As a part of the free 25% customization)
    • By Product Type
    • By End-Use Application
    • US Market All-Up
    • Canada Market All-Up
  • Europe Crowdfunding Market (Option 2: As a part of the free 25% customization)
    • By Product Type
    • By End-Use Application
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Crowdfunding Market (Option 3: As a part of the free 25% customization)
    • By Product Type
    • By End-Use Application
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Crowdfunding Market (Option 4: As a part of the free 25% customization)
    • By Product Type
    • By End-Use Application
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Crowdfunding Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Kickstarter, PBC
  • EIT Health e.V.
  • BuildHer
  • Indiegogo, Inc.
  • GoFundMe
  • com
  • Crowdcube Capital Ltd. 
  • GoGetFunding
  • Patreon
  • Crowdfunder Ltd.