Global automotive HUD market was valued at USD 790 Million in 2020, and it is projected to grow at a CAGR of 25.8% and will reach USD 4,955 Million in 2028.

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Market Dynamic

Key Drivers and Emerging Trends

With the rising incidences of road accidents, passenger’s safety has become a major concern among buyers. According to the Association for Safe International Road Travel, the annual road crash statistics depict that approximately 1.25 million people die in road accidents each year while 20-50 million suffer non-fatal injuries. Thus, the automotive HUD market is driven by the growing awareness regarding passenger and vehicle safety and intensified government efforts to encourage the head-up displays in place of in-vehicles displays. Additionally, factors including rising demand for connected vehicles, increasing consciousness about vehicle and road safety, along with the growing demand for high-end and luxurious cars are projected to propel the Automotive HUD market size over the upcoming years.

As per the latest automotive HUD market trends, the ongoing technological advancements which include incorporation of advanced technologies, like liquid crystal display (LCD) and light-emitting diodes (LED), to display bright, vibrant images on the windshield and increasing investment in R&D activities to develop innovative HUD system will fuel the market growth. For example, in January 2021, Panasonic Automotive introduced its latest augmented-reality HUD, which will display lane edges, objects in the road, and other information important to drivers.

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HUD Type – Segment Analysis

Based on the HUD type, the windshield segment is anticipated to grow at a faster CAGR over the forecast period. Automobile manufacturers and HUD suppliers have constantly been working to develop advanced systems for cars. These HUD systems have the capability to display compass direction, radio information, and warning messages on the windshield. Furthermore, there has been increased utilization of light-emitting diodes (LED) and liquid crystal display (LCD), which delivers the advantage of displaying bright vibrant images on the windshield. The continuous enhancements in technology have evolved them to be cost-effective to manufacturers. For instance, in 2018, Toyota launched Camry with the largest windshield HUD and also made windshield HUD as a standard for its Prius model. These factors are likely to boost the growth of the windshield segment in the global automotive HUD market.

Vehicle Type – Segment Analysis

On the basis of the vehicle type, the passenger cars segment is projected to grow at a higher CAGR during the forecast period. This is majorly attributed to the higher production and sales of passenger cars across the globe when compared to commercial vehicles. In addition, there is an increase in the adoption of advanced technologies by the consumers in passenger cars. Moreover, the growing demand for premium and convenience features is pushing OEMs to offer such features in their vehicles. These factors play a crucial role in supplementing the growth of the passenger cars segment in the global automotive HUD market.

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Region – Segment Analysis

Based on the region, the Asia Pacific region is expected to grow at a higher CAGR over the forecast period. This is mainly due to the rising automobile production levels in China and Japan, which has increased the demand for premium vehicles with advanced safety systems and comfort. Moreover, there is a huge presence of key suppliers of HUD systems and components in the Asia Pacific region, which includes Yazaki, Panasonic, and Nippon Seiki. Furthermore, the availability of cheap labor helps to undertake mass production of components, which further reduces the price of HUDs. These factors are significantly contributing to the growth of the automotive HUD market in the Asia Pacific region. 

Top Market Players

Various notable players operating in the market include Continental AG, Robert Bosch GmbH, Denso Corporation, Panasonic Corporation, Nippon Seiki Co., Visteon Corporation, YAZAKI Corporation, PIONEER, Garmin Ltd., and LG Display Co., Ltd., among others.

Key Developments:

• • In 2020, Pioneer and Continental AG announced their agreement upon a strategic partnership to develop innovative cockpit solutions for the Asian market. With this collaboration, Continental AG aimed to incorporate Pioneer’s entire infotainment subdomain into its high-performance computer for vehicle cockpits.
  • In 2019, Nippon Seiki Co. announced the expansion of its development center in Tokyo, Japan, for its HUD business. The new research & development center in Tokyo has got the responsibility for tasks, which include next-generation HUD development and integrated cockpit development.
  • In 2022, Continental Engineering Services launched a head-up display (HUD) for trams. This development is intended to secure the intra-urban traffic by ensuring that the tram drivers can completely focus on the road. Trams run in heavy and challenging inner-city traffic environments with many unprotected road users.
  • In 2022, Nippon Seiki initiated Mass Production of Head-Up Display at New Poland Factory The NSPL is forecast to experience better production efficiency and improvement in logistic costs and inventories in the growing European customer business. In the EU region, Nippon Seiki, B.V. (the Netherlands) and UK-NSI Co., Ltd/ (the U.K), will constantly work to improve customer service and to strengthen competitiveness in the head-up display business in Europe.

Segments covered in the Report:

The global automotive HUD market has been segmented on the basis of HUD type, technology, vehicle type, and regions. Based on HUD type, the market is segmented into windshield and combiner. Based on technology, the market is segmented into conventional HUD and augmented reality (AR) HUD. Based on vehicle type, the market is segmented into passenger cars and commercial vehicles. 

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Key questions answered in this research report:

• • At what pace is global automotive HUD market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in automotive HUD market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global automotive HUD market?
  • Which HUD type generated maximum revenues in 2020 and identify the most promising HUD type during the forecast period?
  • What are the various technology areas of global automotive HUD market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Revenues (2020)	USD 790 Million
Market Base Year	2020
Market Forecast Period	2021-2028
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By HUD Type, By Technology, By Vehicle Type, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Continental AG, Robert Bosch GmbH, Denso Corporation, Panasonic Corporation, Nippon Seiki Co., Visteon Corporation, YAZAKI Corporation, PIONEER, Garmin Ltd., LG Display Co., Ltd., among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Automotive HUD Market by HUD Type

• • Windshield
  • Combiner

Global Automotive HUD Market by Technology

• • Conventional HUD
  • Augmented Reality (AR) HUD

Global Automotive HUD Market by Vehicle Type

• • Passenger Cars
  • Commercial Vehicles

Global Automotive HUD Market by Region

• • North America Automotive HUD Market (Option 1: As a part of the free 25% customization)
    • By HUD Type
    • By Technology
    • By Vehicle Type
    • US Market All-Up
    • Canada Market All-Up
  • Europe Automotive HUD Market (Option 2: As a part of the free 25% customization)
    • By HUD Type
    • By Technology
    • By Vehicle Type
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Automotive HUD Market (Option 3: As a part of the free 25% customization)
    • By HUD Type
    • By Technology
    • By Vehicle Type
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Automotive HUD Market (Option 4: As a part of the free 25% customization)
    • By HUD Type
    • By Technology
    • By Vehicle Type
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Automotive HUD (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Continental AG
  • Robert Bosch GmbH
  • Denso Corporation
  • Panasonic Corporation
  • Nippon Seiki Co.
  • Visteon Corporation
  • YAZAKI Corporation
  • PIONEER
  • Garmin Ltd.
  • LG Display Co., Ltd.