Functional foods refer to foods that contain multiple health benefits. Among these food items, some functional food contains supplements, and others contain additional ingredients designed to improve health. These food products are rich in minerals, vitamins, probiotics, and fiber, and include seeds, nuts, and grains. Functional foods benefit the heart and regulates arterial function and blood pressure.

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Increasing health awareness and the strong demand for Omega 3 based products are some of the key factors driving the of the APAC heart health functional food market. Omega 3 fatty acids are unsaturated fatty acids that reduce inflammation in the body. Inflammation in the body can damage blood vessels and lead to heart diseases or strokes. Moreover, it has been observed that developing countries with larger population has a large number of heart diseases in comparison to other countries, due to the changing lifestyles of individuals. This has shifted the focus of individuals across the region toward the adoption of Omega 3 products, which provides multiple health benefits. The EPA/DHA content present in the functional foods have the ability to decrease the level of unwanted cholesterol (LDL) in the human body, which lowers blood pressure disorders and coronary heart disease. Thus, companies in the market are launching multiple product lines to meet the requirement of customers. For example, Cargill launched IngreVita™, an Omega-3 oil blend, to capture the growing demand in the market. The continuous product developments will directly surge the demand of the market over the forecast period.

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Based on type, the market is segmented into breakfast cereals, dairy products, edible oils, nutritional bars, and others. Among these, the dairy product segment would lead the market during the forecast period due to the rising population, the strong demand for dairy products such as yogurt, milk, butter, and cheese. Moreover, the edible oil segment would witness a higher CAGR during the forecast period owing to the significant shift in the consumer preferences toward good quality edible oil, which does not affect the heart.

On the basis of the distribution channel, the market is segmented into hypermarkets, supermarkets, departmental stores, and grocery/retailers. Among these, grocery/retail stores segment is projected to dominate the market during the forecast period. This is due to the increasing preference of urban and semi-urban population towards grocery/retail stores for weekly grocery shopping. Moreover, due to high product demand, the number of retail stores is increasing across the region. Additionally, the hypermarket segment would observe a higher CAGR during the forecast period attributed to the easy availability of a wide range of products under one roof.

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On the basis of countries, India would witness a higher CAGR during the forecast period. This is due to the increasing number of cardiovascular and chronic diseases in the country. Moreover, the government of the country is also taking multiple initiatives related to the health of individuals across the country.

The key players in the market include Nestlé S.A., The Kellogg Company, Marico Ltd., Raisio plc, Associated British Foods Plc, PT Kalbe Farma Tbk., Bagrry’s India Ltd., PepsiCo, Inc., Ruchi Soya Industries Ltd., and ConAgra Foods, Inc.

The APAC heart health functional food market has been segmented on the basis of type, distribution channel, and countries. Based on type, the market is segmented into breakfast cereals, dairy products, edible oils, nutritional bars, and others. Based on distribution channel, the market is segmented into hypermarkets, supermarkets, departmental stores, and grocery/retailers.

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Key questions answered in this research report:

• • At what pace is APAC heart health functional food market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in APAC heart health functional food market? What will be the impact of drivers and restraints in the future?
  • Which product type generated maximum revenues in 2019 and identify the most promising product type during the forecast period?
  • What are the various applications of APAC heart health functional food market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Type, By Application, By Countries
Regional Coverage	APAC
Companies Profiled	Nestlé S.A., The Kellogg Company, Marico Ltd., Raisio plc, Associated British Foods Plc, PT Kalbe Farma Tbk., Bagrry’s India Ltd., PepsiCo, Inc., Ruchi Soya Industries Ltd., and ConAgra Foods, Inc. among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation:

APAC Heart Health Functional Food Market by Type

• • Breakfast Cereals
  • Dairy Products
  • Edible Oils
  • Nutritional Bars
  • Others (Eggs & Wine)

APAC Heart Health Functional Food Market by Distribution Channel

• • Hypermarkets
  • Supermarkets
  • Departmental Stores
  • Grocery/ Retailers

    APAC Heart Health Functional Food Market by Countries

• • India Heart Health Functional Food Market All-Up (Option 1: Free 25% Customization)
  • China Heart Health Functional Food Market All-Up (Option 2: Free 25% Customization)
  • Japan Heart Health Functional Food Market All-Up (Option 3: Free 25% Customization)
  • South Korea Heart Health Functional Food Market All-Up (Option 4: Free 25% Customization)
  • Indonesia Heart Health Functional Food Market All-Up (Option 5: Free 25% Customization)
  • Rest of APAC Heart Health Functional Food Market All-Up (Option 6: Free 25% Customization)

APAC Heart Health Functional Food Leading Market Players (Option 7: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Nestlé S.A.
  • The Kellogg Company
  • Marico Ltd.
  • Raisio plc
  • Associated British Foods Plc
  • PT Kalbe Farma Tbk.
  • Bagrry’s India Ltd.
  • PepsiCo, Inc.
  • Ruchi Soya Industries Ltd.
  • ConAgra Foods, Inc