Adult Diapers Market is forecast to witness a faster CAGR over the forecast period (2020-2027), owing to the accelerating geriatric population.

Introduction of the Adult Diapers Market Report

An adult diaper, also known as an adult nappy, refers to the diaper that is specially made to be worn by a person having a body larger than an infant or toddler. Adult’s diapers are mostly used when an adult is suffering from incontinence, severe diarrhea, mobility impairment, or dementia. There are various types of adult diapers available in the market, which include resembling traditional child diapers, underpants, and other types of diapers.

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Market Dynamic

Key Drivers and Emerging Trends

Rising incidences among the urinary incontinence, diarrhea, and dementia amongst the geriatric population stands to be a major factor driving the adult diapers market growth. Increasing adoption of adult diapers by divers during deep sea diving and pilots during long flights, owing to their ability to prevent leakage, offer enhanced comfort, and maintain body fluid is expected to stimulate the market size over the forthcoming years. Rising awareness of cleanliness and the easy availability of adult diapers has bolstered the adult diaper market size. Moreover, with the accelerating geriatric population, the demand for adult diapers increases as they need extra care and are more prone to immobility and incontinence issues, driving the market growth. The ongoing technological advancements have led to the development of multiple adult diaper variants which are thinner, more comfortable with improved odor control and better absorbency rate will augment the market growth. However, lack of awareness and social disgrace pertaining incontinence, primarily in the developing and under-developed nations are projected to impede the adult diaper market share.

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Product Type- Segment Analysis

Pant type segment is expected to hold the largest share in the adult diapers market during the forecast period primarily because of their easy availability and cost-efficiency. In addition, the multilayer fabrics in pant type diapers help in preventing skin infection, improves absorbency and offer a prolonged protection, driving the segment size. Leading market players are emphasizing on continuous innovations in product features to attract consumers which will propel the market growth. For example, Procter & Gamble, launched a new range of adult diapers which offers higher absorbency rate and a better comfort level to the consumer.

Distribution Channel – Segment Analysis

Others segment is anticipated to witness a faster CAGR over the forecast period, owing to the continuous expansion of e-commerce industry. Promotional strategies adopted by the leading market players to spread awareness about adult diapers in order to encourage their adoption among the geriatric population is anticipated to offer enormous opportunities to the market. The US Census Bureau report states that the e-commerce sales of pharmaceuticals and beauty increased to USD 35.7 billion in 2017 from USD 31.4 billion in 2016.

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Regional – Segment Analysis:

Asia-Pacific is projected to lead the market with the highest share during the coming years, owing to the changing lifestyle and rising disposable income. Moreover, the accelerating geriatric population, rising incidences of incontinence, as well as rising literacy rate of women are some major factors fueling the regional growth.
However, the economic expansion, development in healthcare infrastructure, and growing awareness towards health and hygiene are forecast to pave the way for European adult diaper market over the forecast period. According to Eurocare, more than 50 million people in Europe are incontinent, which is likely to strengthen the adult diaper market size.

Top Market Players

Various notable players operating in the market include Abena UK Ltd., Principle Business Enterprises, LLC, Tykables, Rearz Inc., Attends Healthcare Products, Inc., Drylock Technologies, Kinberly Clark Worldwide, Inc., Daio Paper Corporation, DSG International, and Essity (publ), among others. 

Key Developments:

• • In 2021, NorthShore Care Supply, the premier brand of absorbent adult diapers and continence supplies decided to expand its footprint in Canada. The company has developed a factory in Canada and collaborated with salespeople such as Healthwick Canada and AgeComfort to increase revenue.
  • In 2021, Kao Corporation collaborated with Kyoto University to initiate verification testing for a Used Disposable Diaper Carbonization Recycling System with Saijo City, Japan. Kao and Kyoto University intended to help in easing the burden on the environment by reducing CO2 emissions by transforming used disposable diapers into carbon material.
  • In 2019, Kimberly Clark Worldwide Inc., introduced the Poise UltraThin Active Collection, which includes a range of pads and liners with wings for better stability for women.
  • In 2017, Essity launched the New ConfioAir Breathable Technology that will be used for the manufacturing of all the company’s brief, underpants, and other incontinence products.
  • In 2017, Drylock Technologies, one of the leading Belgian family owned manufacture of personal absorbent hygiene products, acquired the PAPI business in the United States. Through this acquisition, the company aimed to expand its manufacturing and sales footprint beyond Europe and Russia.

Segments covered in the Report:

The global Adult Diapers market has been segmented on the basis of Product, Distribution Channel and key regions. Based on Product, the market is segmented into Pant type, Pad type, Tape type and Others. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarket, Convenience Stores, Specialty Stores, Drug Stores/Pharmacies and Others. 

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Key questions answered in this research report:

• • At what pace is global Adult Diapers market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Adult Diapers market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Adult Diapers market?
  • Which product type generated maximum revenues in 2019 and identify the most promising product type during the forecast period?
  • What are the various Distribution Channels of global Adult Diapers market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Adult Diapers Market by Product

• • Pant type
  • Pad type
  • Tape type
  • Others

Global Adult Diapers Market by Distribution Channel

• • Hypermarkets/Supermarkets
  • Specialty Stores
  • Convenience Stores
  • Drug Stores/Pharmacies
  • Online

Global Adult Diapers Market by Region

• • North America Adult Diapers Market (Option 1: As a part of the free 25% customization)
    • North America Market by Product
    • North America Market by Distribution Channel
    • US Market All-Up
    • Canada Market All-Up
  • Europe Adult Diapers Market (Option 2: As a part of the free 25% customization)
    • Europe Market by Product
    • Europe Market by Distribution Channel
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Adult Diapers Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Market by Product
    • Asia-Pacific Market by Distribution Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Adult Diapers Market (Option 4: As a part of the free 25% customization)
    • RoW Market by Product
    • RoW Market by Distribution Channel
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Adult Diapers (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Abena UK Ltd.
  • Principle Business Enterprises, LLC
  • Tykables, Rearz Inc.
  • Attends Healthcare Products, Inc.
  • Drylock Technologies
  • Kinberly Clark Worldwide, Inc.
  • Daio Paper Corporation
  • DSG International
  • Essity (publ)