Introduction of the Adult Diapers Market Report

An adult diaper, also known as an adult nappy, refers to the diaper that is specially made to be worn by a person having a body larger than an infant or toddler. Adult’s diapers are mostly used when an adult is suffering from incontinence, severe diarrhea, mobility impairment, or dementia. There are various types of adult diapers available in the market, which include resembling traditional child diapers, underpants, and other types of diapers.

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Market Dynamic

Key Drivers and Emerging Trends

The increasing geriatric population, followed by the rising affordability of diapers, are the two key drivers that are responsible for the growth of the global adult diapers market over the forecast period. Moreover, the growing awareness towards improving hygiene conditions is further opening new growth opportunities for the market. Adult diapers are being increasingly used in medical centers, especially for patients suffering from acute illness as they help in preventing leakage, provides comfort, and maintains the body fluid levels. Additionally, the increasing trend of using adult diapers by divers during deep-sea diving, workers at their manufacturing sites, and pilots while they are on long flights are further surging the demand for adult diapers over the coming years.

Numerous leading companies are introducing new products that have various features such as skin-friendly components, high absorbency levels, and odor controls. For example, Essity launched New ConfioAir Breathable Technology, which will be used for the manufacturing of all the company’s briefs, underpants, and other incontinence products. This factor has surged the demand for incontinence undergarments around the world. The increasing awareness about incontinence is reducing the taboo and social stigma related to the use of incontinence absorbent products. In the past years, people were hesitant to discuss or seek help for incontinence, however, now they are becoming more educated and demanding products which are provide them more comfort, are skin-friendly, and helps in building their confidence. Furthermore, the increasing aging population is one of the biggest factors that is driving the market growth. As per the World Health Organization, the world’s population within the age group of 60 years and above is expected to touch 2 billion by 2050, which was 900 million in 2015.

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Product Type- Segment Analysis

Based on the Product Type, the pant type segment is anticipated to dominate the market during the forecast period. This is mainly due to the easy availability of the product at an affordable price range. The pant type adult diapers are easily available in both disposable and reusable formats. Moreover, the top players in the market are focusing on expanding product offerings with constant innovation in product features and specifications. For example, Procter & Gamble, one of the leading market player, launched a new line of adult diapers which offers higher absorbency rate and has a better level of comfort for the user while wearing it.

Distribution Channel – Segment Analysis

On the basis of the distribution channel, the others segment is projected to grow at a higher CAGR during the forecast period. The continuous expansion of E-commerce sector is a major driver that is accelerating the demand of the segment. In the developing countries, the leading players are taking initiatives to spread awareness and dignify the market by emphasizing on advertisements and promotion campaigns that is increasing the acceptance of the adult diaper among the aged population. According to a report published by US Census Bureau, the value of e-commerce sales of pharmaceuticals and beauty amounted to USD 35.7 billion in 2017, which was estimated to USD 31.4 billion in 2016. Thus, the drastic increase in the online platform has helped in boosting the demand for adult diapers.

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Regional – Segment Analysis:

Based on the region, North America is expected to lead the market during the forecast period. This is mainly due to the increasing acceptance of adult diapers among the aged population, especially in the U.S. and Canada. In addition to this, the increasing preference of diapers over public toilets due to the poor condition of toilets is another factor that is contributing to the market growth of the region. On the other hand, Europe is predicted to grow at a faster CAGR during the forecast period. The rising rate of aged population in major economies such as Germany, Italy, Greece, and France, is driving the growth of the market in the region.

Top Market Players

Various notable players operating in the market include Abena UK Ltd., Principle Business Enterprises, LLC, Tykables, Rearz Inc., Attends Healthcare Products, Inc., Drylock Technologies, Kinberly Clark Worldwide, Inc., Daio Paper Corporation, DSG International, and Essity (publ), among others. 

Key Developments:

• • In 2019, Kimberly Clark Worldwide Inc., introduced the Poise UltraThin Active Collection, which includes a range of pads and liners with wings for better stability for women.
  • In 2017, Essity launched the New ConfioAir Breathable Technology that will be used for the manufacturing of all the company’s brief, underpants, and other incontinence products.
  • In 2017, Drylock Technologies, one of the leading Belgian family owned manufacture of personal absorbent hygiene products, acquired the PAPI business in the United States. Through this acquisition, the company aimed to expand its manufacturing and sales footprint beyond Europe and Russia.

Segments covered in the Report:

The global Adult Diapers market has been segmented on the basis of Product, Distribution Channel and key regions. Based on Product, the market is segmented into Pant type, Pad type, Tape type and Others. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarket, Convenience Stores, Specialty Stores, Drug Stores/Pharmacies and Others. 

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Key questions answered in this research report:

• • At what pace is global Adult Diapers market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Adult Diapers market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Adult Diapers market?
  • Which product type generated maximum revenues in 2019 and identify the most promising product type during the forecast period?
  • What are the various Distribution Channels of global Adult Diapers market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Product, By Distribution Channel, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Abena UK Ltd., Principle Business Enterprises, LLC, Tykables, Rearz Inc., Attends Healthcare Products, Inc., Drylock Technologies, Kinberly Clark Worldwide, Inc., Daio Paper Corporation, DSG International, and Essity (publ), among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Adult Diapers Market by Product

• • Pant type
  • Pad type
  • Tape type
  • Others

Global Adult Diapers Market by Distribution Channel

• • Hypermarkets/Supermarkets
  • Specialty Stores
  • Convenience Stores
  • Drug Stores/Pharmacies
  • Online

Global Adult Diapers Market by Region

• • North America Adult Diapers Market (Option 1: As a part of the free 25% customization)
    • North America Market by Product
    • North America Market by Distribution Channel
    • US Market All-Up
    • Canada Market All-Up
  • Europe Adult Diapers Market (Option 2: As a part of the free 25% customization)
    • Europe Market by Product
    • Europe Market by Distribution Channel
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Adult Diapers Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Market by Product
    • Asia-Pacific Market by Distribution Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Adult Diapers Market (Option 4: As a part of the free 25% customization)
    • RoW Market by Product
    • RoW Market by Distribution Channel
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Adult Diapers (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Abena UK Ltd.
  • Principle Business Enterprises, LLC
  • Tykables, Rearz Inc.
  • Attends Healthcare Products, Inc.
  • Drylock Technologies
  • Kinberly Clark Worldwide, Inc.
  • Daio Paper Corporation
  • DSG International
  • Essity (publ)