GMI Research analysis indicates that the Action Camera Market estimated at USD 4.1 billion in 2021 and is slated to register a double digit CAGR of 13.1% over the period, 2021-2028 and is projected to reach USD 11.0 billion in 2029.

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Market Dynamic

Key Drivers and Emerging Trends

The rising popularity of sports events; growing number of travellers around the world; rising trend of sharing content on social media platforms including Facebook, Instagram, twitter, snapchat, Tumblr, and Viber among others together with the increase in the number of social media vloggers and influencers; and the growing need to record high-quality videos and photos in various kinds of environments is projected to boost the action camera market size.

Additionally, action cameras offer benefits that includes image stabilization and high image quality while in motion; mountable on helmet, a bike or surfboard; high storage capacity; highly durable; and provide burst mode, time-lapse mode, and slow-motion video recording mode. This is further expected to augment the demand of action cameras. Moreover, according to the World Travel and Tourism Council (WTTC), the travel & tourism sector experienced 3.5% growth in 2019, which is 10.3% of the global GDP, which is expected to provide growth opportunities to the action camera market share.

Restraint in the Action Camera Market

However, high cost of action cameras is one of the major factors expected to hamper the growth of the action camera industry market share. In addition, availability of affordable smartphones with advanced camera features is further expected to restraint the growing adoption of action cameras.

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Resolution – Segment Analysis

Based on the resolution, ultra HD segment is expected to grow significantly during the forecast period. This is primarily due to the advantage of capturing very high quality video for playing on smartphones, computers and TVs. Additionally, increasing use of 4K video footage in digital television and digital cinematography is further supporting the market growth.

Distribution Channel – Segment Analysis

Based on distribution channel, online segment is projected to grow at a prominent CAGR over the forecast period owing to the advantage of shopping anywhere & anytime, availability of wide range of latest action cameras, convenience of shopping at home, getting detailed information of the product, easy comparison various models and prices, and time efficiency. According to the United Nations Conference on Trade and Development, more than 1.45 billion people shopped online in 2018 globally, which further augments the market growth.

Application – Segment Analysis

Based on the application, the sports segment is anticipated to hold a notable market share. This can be attributed to the growing number of sports leagues and athletes, increasing popularity of sport activities including, biking, bicycle racing, surfing, skiing, skateboarding, climbing, and skydiving coupled with the rising demand for capturing high quality images and videos in action for broadcasting and sharing purposes.

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Regional – Segment Analysis:

Based on region, Asia-Pacific is expected to grow at a high rate over the forecast period primarily due to the rise in disposable income of population and growing popularity of adventurous sports activities including surfing and skydiving. Moreover, there has been an increase in the growth of tourism industry in the region and according to the World Travel & Tourism Council (WTTC), Asia-Pacific is the fastest growing region during 2019 in the travel & tourism sector growing by 5.5% from the previous year, which is expected to escalate the demand of sport cameras among travellers.

Top Market Players

Several Leading players operating in the market, include, GoPro, Inc., Nikon Corporation, Garmin Limited, OM Digital Solutions Corporation, Sony Corporation, SJCAM, Rollei, TomTom International BV, Drift Innovation, and insta360.com among others. 

Key Developments: 

• • In 2020, Insta360 launched One R Convertible Action Camera at CES. The company’s latest camera, One R is waterproof, supports voice commands, can be tied together using the included mounting base, and it can be used as a standard action camera or as a 360-degree capture device.

Segments covered in the Report:

The global Action Camera Market has been segmented on the basis of resolution, distribution channel, application, and key regions. Based on resolution, the market is segmented into Ultra HD, Full HD, and others. Based on distribution Channel, the market is segmented into online and retail. Based on application, the market is segmented into sports, recreational activities, emergency services, and others. 

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Key questions answered in this research report:

• • At what pace is global Action Camera Market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Action Camera Market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Action Camera Market?
  • Which resolution generated maximum revenues in 2019 and identify the most promising resolution during the forecast period?
  • What are the various applications of global Action Camera Market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Revenues (2021)	USD 4.1 billion
Market Base Year	2021
Market Forecast Period	2022-2029
Base Year & Forecast Units	Revenues (USD Billion)
Market Segment	By Resolution, By Distribution Channel, By Application, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	GoPro, Inc., Nikon Corporation, Garmin Limited, OM Digital Solutions Corporation, Sony Corporation, SJCAM, Rollei, TomTom International BV, Drift Innovation, and insta360.com among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Action Camera Market by Resolution

• • Ultra HD
  • Full HD
  • Others

Global Action Camera Market by Distribution Channel

• • Online
  • Retail

Global Action Camera Market by Application

• • Sports
  • Recreational Activities
  • Emergency Services
  • Others

Global Action Camera Market by Region

• • North America Action Camera Market (Option 1: As a part of the free 25% customization)
    • North America Action Camera Market by Resolution
    • North America Action Camera Market by Distribution Channel
    • North America Action Camera Market by Application
    • US Action Camera Market All-Up
    • Canada Action Camera Market All-Up
  • Europe Action Camera Market (Option 2: As a part of the free 25% customization)
    • Europe Action Camera Market by Resolution
    • Europe Action Camera Market by Distribution Channel
    • Europe Action Camera Market by Application
    • UK Action Camera Market All-Up
    • Germany Action Camera Market All-Up
    • France Action Camera Market All-Up
    • Spain Action Camera Market All-Up
    • Rest of Europe Action Camera Market All-Up
  • Asia-Pacific Action Camera Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Action Camera Market by Resolution
    • Asia-Pacific Action Camera Market by Distribution Channel
    • Asia-Pacific Action Camera Market by Application
    • China Action Camera Market All-Up
    • India Action Camera Market All-Up
    • Japan Action Camera Market All-Up
    • Rest of APAC Action Camera Market All-Up
  • RoW Action Camera Market (Option 4: As a part of the free 25% customization)
    • RoW Action Camera Market by Resolution
    • RoW Action Camera Market by Distribution Channel
    • RoW Action Camera Market by Application
    • Brazil Action Camera Market All-Up
    • South Africa Action Camera Market All-Up
    • Saudi Arabia Action Camera Market All-Up
    • UAE Action Camera Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Action Camera Market All-Up

Major Players Operating in the Action Camera Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • GoPro, Inc.
  • Nikon Corporation
  • Garmin Limited
  • OM Digital Solutions Corporation
  • Sony Corporation
  • SJCAM
  • Rollei
  • TomTom International BV
  • Drift Innovation
  • com