Stationery Market

Stationery refers to the different materials used for writing, such as paper, envelopes, pens, pencils, and other office products. The stationery materials are used for different purposes such as for printing, designing, and preparing documents.

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Expansion of education industry, rising literacy rates, have inclined youths towards higher education, fuelling the global stationery market. For example, in 2015, the literacy rate in South Africa’s was approximately 94.0%, whereas, in 2013, it was 92.0%. Expansion of multinational companies, owing to the globalization is a major factor propelling the stationery market growth. Furthermore, the rising number of start-ups has paved the way for market. According to NASSCOM, over 1200 startups came into existence in 2018, which increased the employment in these sectors, thus, fueling the market growth.

Moreover, strategic government initiatives to increase the number od start-ups, schools, and colleges in rural as well as urban areas will augment the stationery market size over the upcoming years. For example, Huawei, a leading Chinese company, decided invest in the Indian market, owing to the Make in India Policy which, resulted in the expansion of the company. Rising brand awareness and accelerating per capita income have driven the demand for luxury pens, which in turn, will pave the way for market. However, as per the Stationery Market Analysis, rapid digitalization and the advent of smart class and green schooling trend is forecast to impede the market growth.

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On the basis of the product, the paper based segment is expected to grow at a higher CAGR during the forecast period. This is due to the growing application of paper for printing, especially in the government and corporate offices. In addition to this, the introduction of various coaching centers has also resulted in an upsurge in demand for paper over the coming years. The different uses of paper, such as for printing question papers, assignment sheets, and architectures, will further surge the segment’s demand.

On the basis of the application, the educational institute segment is predicted to dominate the stationery market over the forecast period. The increasing number of schools and colleges and the growing population rate are the two factors that are creating innumerable growth opportunities for the segment. Furthermore, the rising trend of studying abroad is further enhancing the growth of the market. For example, according to the US Embassy report, there has been a rise of 12% in the number of Indian students in US universities.

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On the basis of the region, the Asia-pacific region is predicted to lead the stationery market in the coming years. The major factors that are propelling the demand of the stationery market in this region include the increasing usage of various types of stationery products and the growing number of educational institutes in both rural and urban areas of the Asian countries. On the other hand, the Middle East and Africa region is expected to experience a higher CAGR during the forecast period owing to the rising awareness related to education, especially in the Middle East countries and the increasing trend of educating females in this region. In addition to this, the rising number of schools in the African region driven by the various government initiatives and donations from around the world is further driving the market’s growth.

Various notable players operating in the market include Staedtler, Maped, Reynolds Pens, Linc Pens & Plastics Ltd., Muji, Faber-Castell, 3M, Artline, Fullmark, and Mead, among others.

The global Stationery market has been segmented on the basis of Product, Application, and key regions. Based on Product, the market is segmented into Paper Based, Ink Based, Art Based and Others. Based on Application, the market is segmented into Educational Institutes, Corporates and Others.

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Key questions answered in this research report:

• • At what pace is global Stationery market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Stationery market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Stationery market?
  • Which Product generated maximum revenues in 2019 and identify the most promising Product during the forecast period?
  • What are the various Application areas of global Stationery market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Stationery Market by Product

• • Paper Based
  • Ink Based
  • Art Based
  • Others

Global Stationery Market by Application

• • Educational Institutes
  • Corporates
  • Others

Global Stationery Market by Region

• • North America Stationery Market (Option 1: As a part of the free 25% customization)
    • By Product
    • By Application
    • US Market All-Up
    • Canada Market All-Up
  • Europe Stationery Market (Option 2: As a part of the free 25% customization)
    • By Product
    • By Application
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Stationery Market (Option 3: As a part of the free 25% customization)
    • By Product
    • By Application
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Stationery Market (Option 4: As a part of the free 25% customization)
    • By Product
    • By Application
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating the Stationery (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Staedtler
  • Maped
  • Reynolds Pens
  • Linc Pens & Plastics Ltd.
  • Muji
  • Faber-Castell
  • 3M
  • Artline
  • Fullmark
  • Mead