EGYPT COSMETICS MARKET

Egypt Cosmetics Market Overview

Egypt Cosmetics Market registered a revenue of USD 900 million in 2024 and is projected to reach USD 1,570 million in 2032, growing at a CAGR of 7.2% during the forecast period from 2025-2032 driven by the growing emphasis on personal appearance particularly among the younger population, rising disposable income & increasing urbanization, growing influence of social media, surge in e-commerce cosmetic sales.

Market Size, Forecast & Key Segment Insights

Market Size & Forecast:

• • 2024 – USD 900 Million
  • 2032 – USD 1,570 Million
  • Market Forecast – CAGR of 7.2% from 2025-2032

Segment Insights:

• • Product Type Insights: Skincare segment accounted for the largest share of the market in 2024.
  • Distribution Channel Insights: Offline segment dominates cosmetic sales in Egypt due to strong consumer trust, the ability to physically evaluate products, and extensive distribution networks, while online channels is growing at the fastest rate and continue to lead the market growth during the forecast period.

Egypt Cosmetics Market Growth Drivers

Growing Emphasis on Personal Appearance Particularly Among the Younger Population

The desire to look attractive and well-groomed has made millennials and gen Z active users of personal care products which fuels Egypt cosmetic market size expansion. The UNFPA estimates that current youth make up around 60 percent of the population in Egypt where many young men and women are utilizing a range of skincare and cosmetic products to express their unique identity and distinguish themselves from others. The growing emphasis on personal grooming has led to more individuals seeking services at hair salons and similar facilities which further drives market growth.

Egypt’s cosmetics market report highlights that the growing personal hygiene practices among male consumers have contributed to rising sales of personal care items including soaps and perfumes. The changing grooming habits among men have significantly influenced the market in the last few years where Egyptian men pay close attention to trimming and shortening their beards which leads to high demand for beards oil and shaving creams.

Rising Disposable Income & Increasing Urbanization

Rising disposable income along with accelerating urbanization, is driving demand for cosmetics products in Egypt. The country’s urban population is expanding at around 2% annually, translating to nearly one million people moving to urban areas each year, which is significantly increasing consumer base for cosmetic products.

Household consumption in Egypt rose to USD 341 billion in 2024, up from USD 313 billion in 2023, reflecting strengthening consumer spending. With household disposable income expected to increase further in 2025 and a rapidly expanding middle class, potentially one of the fastest-growing globally, the large population base is set to significantly boost demand for cosmetic products in Egypt.

Growing Influence of Social Media

Social media is transforming Egypt’s beauty sector significantly and is driving the market growth in the country. In January 2024, Egypt boasts more than 45 million users in social media which represents forty percent within the total population. These social media channels are crucial for brands to connect with their audience and promote new products. Influencers are essential in this landscape as their reviews greatly influence consumer buying choices.

Egypt Cosmetics Market Segment Analysis

Product Type Market Insights: Skincare Segment hold the largest market share in 2024

Skincare dominates the Egypt cosmetics market as it becomes essentials part of Egypt consumers owing to as it addresses daily climate and lifestyle-related needs, remains highly accessible and affordable, and is supported by strong consumer awareness fueled by digital media and evolving grooming habits.

Demand for suncare products is expected to grow significantly considering Egypt’s hot climate characterized by vast desert areas which makes these products essential for protecting against the negative effects of high temperatures and humidity. People are turning to sun protection items to prevent sunburn and overall skin darkening. The growing number of skin issues in the country caused by high levels of unprotected exposure to UV radiation has made sunscreen a necessity.

Hair care is also becoming essential for many women in the country with numerous products now enhanced with new ingredients like keratin that helps to nourish and soften the hair. A large selection of hair care items which encompass internal manufacturing and imported brands is likely to drive this segment growth.

Distribution Channel Insights: Offline distribution channel dominates the cosmetic sales in Egypt

Offline segment hold the largest cosmetic sales in Egypt owing to consumer trust, physical product experience, evaluate the product, and strong distribution networks, however online sales is leading the market growth. E-commerce platform growth is projected to drive sales of beauty products in the country in the years ahead. The government’s initiatives to support e-commerce have fostered a shift in shopping habits which leads to a significant surge in online sales within this sector. Furthermore, digital marketing approaches like virtual try-on options and targeted advertising are making beauty products more attractive and accessible to a broader audience. This transformation allows brands to connect with their target consumers more efficiently which drives market growth.

Egypt Cosmetics Market Major Players & Competitive Landscape

Major players operating the Egypt cosmetic industry are Unilever, Marico Ltd, L’Oreal, P&G, Estée Lauder, Beiersdorf, Shiseido, Avon Products, Egyptian Company for Cosmetics (ECC), Eva Cosmetics, Weiser Cosmetics, Nile Cosmetics etc. among others. These companies have successfully expanded their operations and gained a cost advantage due to their manufacturing plants located in the country. This has led to a decrease in prices and greater product availability for consumers.

Companies are increasingly using social media as a core branding and growth tool to enhance brand awareness, expand customer reach, and drive engagement, particularly among younger demographics. Platforms such as TikTok, Instagram, and YouTube enable brands to run interactive campaigns, influencer-led promotions, and user-generated content, strengthening brand recall.

Recently, Marico leveraged social media led branding by combining a TikTok-based competition with high-value giveaways, influencer collaboration, and strong on-ground activation. By engaging a popular creator to drive campaign content, extending outreach through university activations, and reinforcing visibility in male hair salons, the brand effectively amplified digital engagement while building real-world presence across Egypt.

Egypt Cosmetics Market Scope of the Report

Egypt Cosmetics Market Research Report Segmentation

The Egypt Cosmetic Market has been segmented on the basis of product and distribution channel. Based on the product, the market is segmented into skin care, hair care, makeup, fragrance, others. Based on the distribution channel, the market is segmented into offline, online. The Offline segment is further segmented into Supermarkets/Hypermarkets, Specialty Stores and Convenience Stores.

Egypt Cosmetic Market by Product

• • Skin Care
  • Hair Care
  • Makeup
  • Fragrance
  • Others

Egypt Cosmetic Market by Distribution Channel

• • Offline
    • Supermarkets/Hypermarkets
    • Specialty Stores
    • Convenience Stores
  • Online

Egypt Cosmetic Market Leading players

• • Unilever

  • Marico Ltd

  • L’Oréal

  • P&G

  • Estée Lauder

  • Beiersdorf

  • Shiseido

  • Avon Products

  • Egyptian Company for Cosmetics (ECC)

  • Eva Cosmetics

  • Weiser Cosmetics

  • Nile Cosmetics